Yahritza y Su Esencia Sign Worldwide Deal with SESAC Latina

Yahritza Martinez and her brothers are taking their music career to greater heights…

The 15-year-old Mexican singer and her siblings Jairo and Armando Martinez, best known by their group name Yahritza y Su Esencia, have signed a worldwide deal with SESAC Latina.

Yahritza Martinez, Yahritza y Su Esencia,The Martinez siblings have now joined a roster that includes chart-topping artists like Nicky Jam, Edén Muñoz, Christian Nodal, Erika Ender, Manuel Turizo, among others.

“We are very excited to welcome Yahritza y Su Esencia to the SESAC Latina family,” Celeste Zendejas, vice president, SESAC Latina, said in a statement. “Their debut single premiered at number one on the Hot Latin Songs Billboard chart, and they are growing into a cultural phenomenon in the Mexican genre. We are honored to be part of their continued success.”

To mark the beginning of their new deal with the performance-rights organization, Yahritza Y Su Esencia — who are signed to indie label Lumbre Music — took the stage to perform “Enamorado” and “Soy El Único” during the 2022 SESAC Latina Music ceremony on June 29.

Yahritza y Su EsenciaTheir partnership with SESAC Latina comes on the heels of the trio’s unprecedented success, which has catapulted them to the top of the Billboard charts.

Earlier this year, the self-taught musicians made history with the sad sierreño anthem “Soy El Unico” as the track scored a No. 20 entry on the Billboard Hot 100, making lead singer Yahritza the youngest Latin performer to enter the all-genre tally.

Additionally, “Soy El Único,” penned by Yahritza at age 13, debuted at No. 1 on the Hot Latin Songs chart dated April 9.

“I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she previously told Billboard.

In April, the group — which hails from Yakima, Wash. — dropped their five-track EP, Obsessed, which peaked at No. 1 on Billboard‘s Regional Mexican Albums chart. According to a press release, Yahritza Y Su Esencia is currently working on a full album, set to drop “later this year.”

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