Forget The North Face… Hubertus von Hohenlohe is preparing to make a major fashion statement at the 2014 Winter Olympics in Sochi, Russia next month.

The 55-year-old Mexican Alpine skier, competing in the men’s slalom in his sixth Olympics, will wear a mariachi-themed race suit during competition.

“Until I went to Mexico recently to make a documentary, I never realized what a beautiful, amazing, rich past and culture they have and what a proud people they are,” Mexico’s lone representative for this year’s Games told NBC Olympics. “It actually moved me to see how much they suffered and how much they fought for what they have. The power to have your own identity is so strong and something I believe in so I want to give it a go in a very cool, elegant way. I want to celebrate who they are, but of course in my own style.”

Hohenlohe, also a prince of German descent, joked that being one of the most fashionable athletes at the Sochi Games “is a medal I need so urgently.”

“What are my chances?” he asked, according to NBC Olympics.

In that outfit, his chances are golden!