She’s already a successful reality star and actress, basketball wife and proud mother… And now La La Vazquez Anthony is preparing for another role: beauty mogul.
The 32-year-old Nuyorican star of VH1‘s La La’s Full Court Life, is partnering with Loren Ridinger of Market America/Shop.com to create her very own makeup line.
“Having my name on a cosmetics line has always been a dream, one I’m excited to share,” said Anthony, the wife to NBA basketball player Carmelo Anthony and mom to their 4-year-old son Kiyan. “Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably.”
Aimed at filling a void in the makeup market, Motives for La La will focus on formulas and shades that are specifically for African American and Latina women.
The full line, which makes its debut at Market America’s 2012 World Conference next month, will include lipsticks, lip shines, eye shadows, blushes and shimmers.
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