Danny Trejo is ready to sell beer for a good cause…

The 70-year-old Mexican American actor and Machete star will go head to head the Discovery Channel’s Richard Rawlings during a friendly beer sales competition scheduled to take place before the start of the September 28 Dallas Cowboys game at AT&T Stadium.

The competition has been orchestrated by Miller Lite as part of its is Hispanic Heritage Month celebrations.

Trejo and Rawlings from Discovery Channel’s Fast N’ Loud will each have 30 minutes to sell as much beer as possible in the Miller Lite Corral in order to be declared the winner.

Miller Lite will make a $10,000 donation on behalf of the winning celebrity to ¡Adelante! U.S. Education Leadership Fund, a non-profit organization that focuses on providing leadership development and scholarships for Hispanic college students.

“We are delighted to add extra excitement to the Miller Lite Corral during the game that celebrates Hispanic Heritage Month. We hope consumers also get excited about it and choose to take part in the friendly competition or at least cheer on their favorite celebrity,” said Paul Stiff, MillerCoors regional alliances manager for the central region of Texas. “We encourage our fans to join in on the celebration, experience our new packaging, and enjoy some Miller Time before the game.”

An on-field check presentation will take place during halftime to announce the winner and present the funds to ¡Adelante! Miller Lite’s donation will be used to help further the education and professional development of Latino students.