Demi Lovato is ready to rock this year’s Advertising Week…
The 23-year-old part-Mexican American will make an appearance at the 12th annual industry gathering, which will be taking place in New York City on September 28-October 2.
Lovato will participate in a special Universal Showcase that includes Alessia Cara, as well as Joe Jonas with his new band DNCE (in partnership with Universal Music Group and Complex) on September 29 at Highline Ballroom.
But Lovato isn’t the only Hispanic artist to participate this year…
Zoe Saldana will speak on a September 29 panel about the future of social entertainment and the importance of reinventing how advertisers and millennials think about content, delivery and access.
Others Latinos appearing at Advertising Week include Saturday Night Live alumni Horatio Sanz, Emilio and Gloria Estefan, Lin-Manuel Miranda and Dascha Polanco,.
Advertising Week will feature 250 distinct seminars, all taking place at venues in its Times Square hub: B.B. King’s; the Hard Rock; Liberty Theater; NASDAQ MarketSite; and the Times Center. All seminars and workshops will be streamed live, powered by MLB Advanced Media, at advertisingweek.com and in the official app.