Bull Nene is (God) willing and able…

The 32-year-old Colombian songwriter and producer, whose real name is René David Cano, has launched his own record label, called God Willing, and signed a global distribution deal with Virgin Music US Latin.

Bull Nene, known for his work with the likes of J Balvin, Karol G, Maluma and Juanes among others, is known for his more melodic urban sound.

His first signing is 23-year old Medellín native Mar Mejía, who sings a blend of soul and pop with urban beats. Mejía’s first single under the label is “Money,” a bilingual track about ambition and dreams, written by Bull Nene with Vibarco, Zenzei and Puerto Rican singer/songwriter Gale.

Tapping an artist from Medellín and basing his new label in his hometown was a deliberate decision, says Bull Nene.

“I felt it was the right time to do something more for the Latin music industry. We’ve always wanted to give back to the country and I always felt that music is the path of non violence. That’s why we built the label in Medellín.”

Mejía, who studied communications, has been devoted to music for the past three years. “As someone from Medellín, I’ve followed Bull Nene’s growth closely and seen how he became a world-known producer and composer. To now have him bet and believe in my project is impossible to describe,” she says.

Bull Nene is the most recent in a string of producers who have launched their own labels, including fellow Colombians Ovy on the Drums and Sky Rompiendo.

“Bull Nene’s huge talent has led him to produce some of the great Latin hits in recent years. We’re very excited about this partnership and the launch of Mar Mejía, a great promise in the world of pop,” said Victor González, president of Virgin Music Latin America and Iberian Peninsula.