J Balvin is taking risks with his latest single…
The 30-year-old Colombian reggaeton singer has released the official video for “Ginza,” the new track he recently performed at the Premios Juventud.
J Balvin adds a bit of soca to his familiar reggaeton sound on the blazing dance track, to equally contagious effect.
“With ‘GInza’ I wanted to go beyond my comfort zone,” he said in a statement, “take a risk and bring a new sound to my music. I want to continually explore new and original ideas for Latin music…Cowards rarely make history.”
J Balvin has a jam-packed summer/fall ahead of him. After having turned down an invitation to perform at Donald Trump‘s Miss USA pageant following the presidential hopeful’s controversial remarks about Latinos, he’s instead performing at the July 25 opening ceremony of the Special Olympics World Games in Los Angeles, joining First Lady Michelle Obama, Eva Longoria, and fellow headliners Stevie Wonder and Avril Lavigne.
Then, starting in September, he’ll head out on his La Familia tour with Becky G. The tour kicks off September 23 in Miami and wraps October 25 in San Diego, California.