Cruz Bares Shoulder in New PETA Anti-Fur Ad…

Despite the bitter cold temperatures in New York City, Penelope Cruz isn’t afraid to bare arms, or in this case, shoulders for a good cause.

The 37-year-old Oscar-winning actress gives fur the cold shoulder as part of PETA’s latest ad campaign.

Penelope Cruz's PETA Ad

Cruz, mother to one-year-old Leo with hubby Javier Bardem—is appearing on a 70-foot billboard that debuted near New York City’s Penn Station on Wednesday.

“Penelope has appeared on every ‘best-dressed’ list in the world, and the one thing you’ll never see her wearing is fur,” PETA’s Senior VP Lisa Lange tells Us Weekly in a statement of the animal rights group’s latest spokesmodel. “PETA couldn’t ask for a more fitting emblem of the modern, glamorous woman who knows that there’s nothing more beautiful than a woman who has a look that kills without anyone having to die for it.”

Cruz—who is preparing to work on her second film project with Woody Allen, who directed her an Academy Award in Vicky Cristina Barcelona—joins the likes of Taraji P. Henson and Bethenny Frankel in supporting the cause.

Cruz’s Second Woody Allen Film to Hit Theaters Next Summer…

Penelope Cruz’s second project with Woody Allen will definitely hit theaters in the United States next summer…

The 37-year-old Spanish actress—who scored a Best Supporting Actress Oscar after appearing in Allen’s Vicky Cristina Barcelona in 2008—appears in the legendary director’s next film, Nero Fiddled.

Penelope Cruz & Woody Allen

Sony Pictures Classics has acquired all North American and United Kingdom rights to the Allen’s film, which was shot in Rome over the summer, and they have big hops it will translate into a hit when they release it next year.

“More laughs in this one than you can imagine,” says Sony Pictures Classics. “We know it’s a bit premature, but thank you Woody and company, for granting us the perfect summer comedy of 2012. Keep ‘em coming.”

Along with Cruz, the romantic comedy stars Alec Baldwin, Roberto Benigni, Jesse Eisenberg and Ellen Page.