Natanael Cano Signs with William Morris Endeavor (WME)

Natanael Cano has major representation…

William Morris Endeavor (WME) has signed the 21-year-old Mexican rapper and singer-songwriter for representation in all areas.

Natanael Cano,Marking Cano’s first-ever agency agreement, WME will build the singer’s business across touring, acting, fashion and talent ventures.

Cano’s signature corridos tumbados first got on the radar with his 2019 single “Soy El Diablo,” while a Bad Bunny-assisted remix earned him his first entry on Billboard’s Hot Latin Songs chart.

Cano released his half trap and half corridos studio album NataKong, where he reflects on his maturity and growth as an artist, earlier this month.

“This album is the separation of the 17-year-old Nata who was just starting. It mirrors who I am now,” Cano told Billboard. “I can no longer pretend I’m a kid because I never really got the opportunity to be a kid so, in reality, I was faking it. I don’t want to seem dumb or get into problems. I want to keep doing music because I love it.”

Cano’s WME signing comes on the heels of his debut at the 2022 Coachella festival on Sunday (April 17), where he performed in front of a full house at the Gobi stage.

Sticking strictly to his core corridos tumbados sound, Cano sang “Soy El Diablo,” “Sin Ti,” “El de la Codeína” and his chart-topping hit “Amor Tumbado” as fans waved Mexican flags. At one point, he wore a flag as a cape.

Cano returns to Coachella next weekend.

Victor Fontanez, aka VicBlends, Signs with William Morris Endeavor (WME)

Victor Fontanez has new representation…

William Morris Endeavor (WME) has signed the 22-year-old part-Latino social media star, known commonly as VicBlends, for representation in all areas.

VicBlends,The agency will build his business across non-scripted television, podcasting, speaking, brand partnerships, licensing and beyond.

Fontanez, a barber and entrepreneur, has grown his side hustle from cutting hair in his mom’s garage to becoming a renowned celebrity barber and business mogul.

In under a year, he has amassed more than 9M followers and over 100M likes on TikTok. He also has a significant following on Instagram with 1.2M followers and YouTube with 555K subscribers.

Fontanez recently got off tour with Lil Baby, and his client list includes NLE Choppa, Nelly, Trae Young and Polo G. He is a barber by trade, but changing lives is his mission. On social media he shares inspiring videos of him giving out free haircuts to unassuming strangers. During these cuts, he engages in deep conversations from home life to personal dreams to sports to relationship advice. Giving back to his community and leaving a legacy are two major goals for Fontanez, which prompted him to launch Vic Blends Academy.

His barber school, The Vic Blends Academy, is an online curriculum for the next generation of barbers. Also he recently announced the launch of the first licensed barber schools in California prison history. This program, created with producer and social justice advocate Scott Budnick, will give prisoners the opportunity to obtain their barber’s license while incarcerated with hopes of setting them up for success upon release.

Fontanez previously was represented by A3 Artists Agency.

Tom Segura Signs with WME (William Morris Endeavor)

Tom Segura has new representation…

The 42-year-old half-Peruvian American comedian, actor and podcaster has signed with WME (William Morris Endeavor) for representation in all areas.

Tom SeguraSegura is best known for his Netflix specials Ball HogDisgracefulMostly Stories and Completely Normal.

While he’d planned to unveil an additional Spanish-language special on Netflix last fall, its release has been delayed by the COVID-19 pandemic.

Segura previously released the hour-long stand-up albums White Girls With Cornrows and Thrilled in 2012 and 2010, respectively.

He’ll kick off his latest world tour, I’m Coming Everywhere on December 31, with two shows at the Hawaii Theater Center in Honolulu, and will continue touring throughout 2022.

Segura’s film credits include Paramount Pictures’ comedy Instant Family, in which he starred opposite Mark Wahlberg and Rose Byrne, comedian Steve Byrne’s The Opening ActJustin Dec’s horror-thriller Countdown and Cameron Van Hoy’s crime drama Flinch.

He’s appeared on the television side in The Cabin with Bert KreischerWorkaholicsHappy Endings and more.

Segura also has his own podcast network, Your Mom’s House Studios, which he runs with his wife, comedian Christina Pazsitzky. It’s home to the hit podcasts Your Mom’s House, which he co-hosts with Pazsitzky, and 2 Bears 1 Cave, which he co-hosts with Bert Kreischer, among others. Notably, YMH Studios was one of the first networks to create successful livestream podcast events as a creative outlet amidst the COVID-19 pandemic, which has disrupted the stand-up scene to varying degrees over the last 20 or so months.

Segura was previously with ICM Partners.

Ricky Velez Signs with William Morris Endeavor (WME) 

Ricky Velez is ready for new endeavors

William Morris Endeavor (WME) has signed the Latino comedian for representation in all areas.

Ricky Velez

Velez has an upcoming one-hour comedy special titled Ricky Velez: Here’s Everythingexecutive produced by himself, Judd Apatow, and Pete Davidson—debuting on October 23 via HBO.

On the acting front, the Queens native starred in (and co-produced) the 2020 film, The King of Staten Island. He’s also appeared in Netflix’s Master of None.

Velez was a correspondent on Comedy Central’s The Nightly Show with Larry Wilmore and has appeared on Comedy Central’s This Week at the Comedy Cellar.

Demi Lovato Signs with United Talent Agency (UTA)

Demi Lovato is making a switch…

The 28-year-old half-Mexican American singer, songwriter and actor is making the move from William Morris Endeavor (WME) to United Talent Agency (UTA).

Demi Lovato

Lovato will be represented by UTA in all areas worldwide.

Over the course of their music career, Lovato has released seven albums, all of which have landed in the top 10 on the Billboard 200 chart, according to MRC Data. The artist’s 2009 album Here We Go Again reached No. 1 on the tally.

Lovato has also landed 35 Billboard Hot 100 hits, including four top 10s, according to MRC Data. They have sold 2.7 million albums and 23.8 million song downloads and their songs have registered 5.6 billion on-demand U.S. streams.

According to figures reported to Billboard Boxscore, Lovato’s tours have grossed $56.8 million and sold 1.1 million tickets. Their most recent tour, 2018’s Tell Me You Love Me Tour, was their biggest yet, earning $21.5 million.

In 2020, Lovato kicked off a career resurgence when they debuted their ballad “Anyone” during a stripped-down performance at the Grammy Awards and performed the national anthem at Super Bowl LIV.

In April, Lovato’s Dancing With The Devil…The Art of Starting Over reached No. 2 on the Billboard 200. The album coincided with the launch of Lovato’s powerful four-part documentary series from YouTube Originals and director Michael D. Ratner entitled Demi Lovato: Dancing with the Devil.

The docuseries opened the 2021 SXSW festival and detailed Lovato’s life as a pop star and the trauma they have faced. For the first time, Lovato opened up about every aspect that led to their nearly fatal overdose in 2018 and their awakenings in the aftermath. That series was preceded by a YouTube Originals documentary in 2017 titled Simply Complicated, which has garnered more than 35 million views.

On May 19, 2021, Lovato premiered their new podcast, 4D With Demi Lovato, where they announced that they identify as non-binary and have officially changed their pronouns to they/them.

Lovato has been honored over the years with numerous awards and accolades for their work, including an MTV Video Music Award, 14 Teen Choice Awards, five People’s Choice Awards, an American Latino Media Arts Award, a Latin American Music Award and a GLAAD Vanguard Award for their services to LGBT activism. They have also received two Grammy Award nominations, four Billboard Music Awards nominations and three Brit Award nominations for their work.

Outside of music, Lovato’s film and television credits include Smurfs: The Lost Village, Sonny with a Chance, Glee, Barney & Friends and the final season of Will & Grace. They were also featured alongside Will Ferrell, Rachel McAdams and Pierce Brosnan in Netflix’s hit feature film Eurovision and have appeared as a mentor on the U.S. version of The X Factor.

Lovato is next starring in the NBC single-camera comedy pilot Hungry, which follows a group of friends who belong to a food-issues group. They are executive-producing the project, which comes from Sean Hayes and Todd Milliner’s Hazy Mills, SB Projects and Universal Television, a division of Universal Studio GroupPeacock has additionally ordered the four-part series Unidentified with Demi Lovato, which will see the singer, their best friend Matthew and their sister Dallas attempt to uncover the truth about the UFO phenomena.

Lovato continues to be represented by Scooter Braun Projects, Carroll Guido Groffman at Cohen Bar & Karalian, LLP and the Nordlinger Group.

Valentina Garza Signs with William Morris Endeavor (WME)

It’s a new endeavor for Valentina Garza.

The 45-year-old Cuban-American writer and producer has signed with William Morris Endeavor (WME).

Valentina Garza

Garza, whose credits include co-executive producer roles on the CW’s Jane the Virgin and ABC’s The Baker and the Beauty, is currently under an overall deal at Universal Television.

She also wrote and executive produced the Jane spinoff pilot Jane the Novela; the project ended up not going forward. She also has developed for Lee Daniels Productions/20th as well as ABC Studios/ABC.

This most recent development season, Garza sold a Latinx family drama to NBC. It revolved around an explosive incident that brings a woman’s mentally ill mother crashing back into her life. She’s now forced to revisit her family’s painful past and blur carefully constructed boundaries between her mother and the family she’s chosen.

The project explores themes of race, mental health, housing instability, immigration and generational trauma.

Earlier in her career, Garza spent six seasons on Fox’s The Simpsons rising to supervising producer, then served as supervising producer on Fox’s Bordertown.

William Morris Endeavor (WME) Signs Gina Rodriguez & Her Production Company

It’s a new endeavor for Gina Rodriguez

William Morris Endeavor (WME) has signed the 36-year-old Puerto Rican actress and her production company I Can and I Will Productions, run by Molly Breeskin, in all areas.

Gina Rodriguez

The Golden Globe-winning former Jane the Virgin star was previously at Creative Artists Agency (CAA).

Rodriguez played the title role in the CW series Jane the Virgin for 100 episodes, winning a Golden Globe for Best Actress in a TV Series Musical or Comedy in 2015.

Rodriguez recently starred in the Focus Features title Kajillionaire opposite Evan Rachel Wood and Richard Jenkins. The Miranda July directed feature made its world premiere at the 2020 Sundance Film Festival.

Rodriguez’s upcoming projects include the Netflix film Awake and the miniseries Lost Ollie for the streamer.

She has starred in Sony/Screen Gems’ Miss Bala and the Netflix feature Someone Great, a film in which she also served as a producer.

Her voice can be heard in the title role of Netflix’s Carmen Sandiego, and she also had starring voiceovers in Twentieth Century Fox/Blue Sky’s Ferdinand, Warner Brothers’ Smallfoot and Scoob, and Sony’s The Star.

In addition to her acting career, the native Chicagoan and NYU Tisch School alum is a driving force for inclusion and the empowerment of women in all ways, particularly in the entertainment industry. This passion led her to create her production company, I Can and I Will Productions, with a mission directly reflecting her commitment to create art and tell stories from those who are traditionally unseen and unheard.

The company has finished its second season of Diary of a Future President where Rodriguez directed, produced, and performed as the future president.

With her family, she established the We Will Foundation, which aims to uplift and champion underprivileged youth through arts, education, scholarship funding, and financial literacy.

Wagner Moura Signs with William Morris Endeavor (WME)

It’s a new endeavor for Wagner Moura

The 44-year-old Brazilian actor, filmmaker, musician and journalist has signed with William Morris Endeavor (WME).

Wagner Moura

Moura, a Golden Globe nominee for his role as Pablo Escobar in the Netflix acclaimed series Narcos, was previously represented by UTA.

He can currently be seen starring in two Netflix films; Sergio, which he also produced, and Wasp Network, opposite Penelope Cruz and Gael Garcia Bernal.

Wagner made his directorial debut with Marighella, which premiered at the 2019 Berlin Film Festival.

His other credits include Walter SallesBehind The Sun for Miramax, Sony’s Elysium, opposite Matt Damon, and Jose Padilha’s Elite Squad, which won the Golden Bear at the 2008 Berlin Film Festival.

Eiza González Signs with William Morris Endeavor (WME)

Eiza González has new representation…

The 30-year-old Mexican actress/singer has signed with William Morris Endeavor (WME) for representation in all areas.

Eiza González

González rose to acclaim after her roles in El Rey’s series From Dusk till Dawn, in which she collaborated with Robert Rodriguez. She further increased her star power in the United States after appearing in Edgar Wright’s 2017 summer blockbuster Baby Driveras Darling, the heist girlfriend to Jon Hamm’s Buddy, in the $227M grossing movie.

González has scored roles in notable movies, including Nyssiana in the Rodriguez-directed 20th Century Fox sci-fi movie Alita: Battle Angel($404.8M WW), Madame M opposite Jason Statham and Dwayne Johnson in Hobbs & Shaw($759M WW), and the upcoming Legendary/Warner Bros. sequel Godzilla vs. Kongdue out on May 21, 2021.

She most recently starred in Sony PicturesBloodshotopposite Vin Diesel and Guy Pearce, which earned her an Imagen Award nomination for Best Actress in a Feature Film.

González will next be seen opposite Rosamund Pike and Peter Dinklage in I Care A Lot, which will premiere at the 2020 Toronto International Film Festival.

The Mexico City native studied at the American School Foundation, the Edron Academy, M&M Studio and Televisa’s Centro de Educación Artística.’

Her breakthrough came in the teenage telenovela Lola: Érase una vezin 2007. González also starred in numerous additional series in Mexico. She signed with Universal Music, and recorded five albums.

Her other feature credits include Robert ZemeckisWelcome to Marwen, and voiceover credits in DreamWorksThe Croods and 20th Century Fox’s Alvin and the Chipmunks and Horton Hears A Who!

Tainy Signs with William Morris Endeavor (WME)

Tainyhas new representation…

William Morris Endeavor (WME) has announced that the agency will represent the 30-year-old Puerto Rican record producer and songwriter, whose real name is Marco Masis, in all areas worldwide.

Tainy

Tainy, who continues to be managed by Lex Borreroat Neon16, will work across all departments of the agency to build his business. Billboard hasconfirmed that this is the first time he’s been represented by a talent agency.

After a successful 2019 as an artist, landing at No. 1 on Billboard‘s Latin Producerschart for 26 consecutive weeks, Tainy crowned the year-end Hot Latin Songs Producerschart, followed by DJ SnakeMambo Kingz and DJ Luian.

His roster includes recent chart-topping hits such as Cardi B’s “I Like It,” “Callaita” in collaboration with Bad Bunny, “Adicto” in collaboration with Anuel AAandOzuna, and “I Can’t Get Enough,” for which he teamed up with Benny BlancoSelena Gomez and J Balvin

Tainy is currently nominated for best Latin rock, urban or alternative album at the 2020 Grammy Awardsfor his work on Bad Bunny’s X 100Preand on J Balvinand Bad Bunny’s joint album Oasis.