The 29-year-old Puerto Rican Grammy-winning superstar has extended his top 10 record on Billboard’s Hot Latin Songs chart to 63 top 10s with “Un Preview,” as the song debuts at No. 8 on the October 7-dated list.
After Bad Bunny dropped the Tainy, MAG and La Paciencia-produced track on his WhatsApp channel as a look of what’s coming in 2024, the song debuted in the upper region fueled almost entirely by streams.
According to Luminate, “Un Preview” registered 7.6 million official U.S. streams in its first four days of activity as it was released September 25 — four days after the launch of the September 22 tracking week (ending September 28).
The 7.6 million streams in its first week yields a No. 5 start on Latin Streaming Songs, also for his record-extending 68th top 10 on the streaming list.
Sales, meanwhile, concurrently assist “Un Preview’s” high start on the multimetric tally: It sold 1,000 downloads, enough for a No. 2 start on Latin Digital Song Sales.
Bad Bunny ups his top 10 career count to 63 on Hot Latin Songs, way ahead of Enrique Iglesias and Luis Miguel, who are tied for second place with 39 top 10s.
As Bad Bunny continues to lap the competition, here’s the scoreboard for the artists with the most top 10s on Hot Latin Songs since the chart launched in 1986:
63, Bad Bunny
39, Enrique Iglesias
39, Luis Miguel
37, Daddy Yankee
35, J Balvin
35, Shakira
29, Chayanne
29, Cristian Castro
29, Ozuna
Further, “Un Preview” debuts at No. 37 on Billboard Global 200 with 26.3 million streams worldwide, while logs 18.8 million outside the U.S. for a No, 42 on Global Excl. U.S.
The 29-year-old Puerto Rican Grammy-winning superstar has released his new single, the reggaetón banger “Un Preview.”
On the track, Bad Bunny is smitten, singing about a girl that has him head over heels.
“Baby, I’m no longer scared of tasting you and falling in love again … we’re crazy at the club, I get closer to you dancing, and I kiss your neck, with you, I’ll deal with fire.”
At the beginning of the music video, which has a cowboy aesthetic, Bad Bunny explains that this song, as its name would suggest, is just a preview of what’s to come. “Ven acá,” he begins. “I’ll give you a preview of what will come after.” He expanded on that message on his WhatsApp channel where he wrote: “This is possibly the last song I release this year. It’s a little preview of what’s to come next year.”
Bad Bunny officially confirmed the release date of his new song on Sunday, when he posted a 17-second snippet and wrote in Spanish, “In case you like it and are interested to know, [the song] comes out tomorrow Monday at 8 p.m. Puerto Rico time.”
“Un Preview,” produced by Tainy and La Paciencia, comes on the heels of Bunny’s “Where She Goes,” which he released in May. The Jersey Club-inspired beat (a hybrid of house and hip-hop) reached No. 1 on the Billboard Global 200 and Latin Airplay charts.
Earlier this year, Bunny also teamed up with Grupo Frontera on “un x100to,” which marked his first time dipping his toes in the norteño-cumbia realm. The song earned Grupo Frontera its highest debut on Billboard’s Hot Latin Songs chart, entering at No. 3 on the April 29-dated ranking, and later hitting No. 1 on both the Latin Airplay chart and Billboard Global Excl. U.S. chart.
Bad Bunny is a 15-time finalist at the 2023 Billboard Latin Music Awards, which are set to take place on Thursday, October 5. He is up for artist of the year, tour of the year, Global 200 Latin artist of the year and Global 200 Latin song of the year for “Titi Me Preguntó.”
The 29-year-old Puerto Rican Grammy-winning superstar is releasing a new single tonight, September 25.
Bad Bunny shared the news on his WhatsApp channel, where he boasts more than 12 million followers.
“I don’t know if this will make you happy, but I’m going to release one more song this year, and it’ll be out before September ends,” he previously shared on September 20.
Finally, on Sunday afternoon (September 24), the artist born Benito Martínez Ocasio posted a 17-second snippet on the channel, and wrote in Spanish, “In case you like it and are interested to know, [the song] comes out tomorrow Monday at 8 p.m. Puerto Rico time.”
The clip shows a blurred photo of the artist wearing a white tee and blue baseball cap and part of the audio. The untitled song kicks off with a dramatic organ synth melody and Bad Bunny’s distinct vocals singing, “Baby yo se que cuando te atrevas yo me voy a enamorar…”
The forthcoming track comes on the heels of Bad Bunny’s “Where She Goes,” which he released in May. The Jersey Club-inspired beat (a hybrid of house and hip-hop) reached No. 1 on the Billboard Global 200 chart and Latin Airplay.
Earlier this year, Bad Bunny also teamed up with Grupo Frontera on “un x100to,” which marked his first time dipping his toes in the norteño-cumbia realm. The song earned Grupo Frontera its highest debut on Billboard’s Hot Latin Songs chart, entering at No. 3 on the April 29-dated ranking, and later hitting No. 1 on both the Latin Airplay chart and Billboard Global Excl. U.S. chart.
In a one-minute video posted on his TikTok account Monday, May 15, the 29-year-old Puerto Rican Grammy-winning artist is in a vibrant room, rocking an all-black leather outfit and his natural curls as he shares a clip of new EDM-tinged single.
“Check this out,” he says in Spanish before pressing play.
A dramatic melody then begins, backed by Bad Bunny’s signature deep vocals.
“Baby, tell me the truth if you forgot about me/ I know it was only one night, that we’re not going to repeat/ In you I wanted to find what I lost in someone else/ Your pride doesn’t want to speak to me, so we’re going to compete,” he passionately chants in the opening verse.
Then, the rhythm transitions to a Jersey Club-inspired beat (a hybrid of house and hip-hop), where he continues, “I don’t like to lose, tell me what you’re doing to do.”
In the caption, he asked his over 31 million followers, “Tell me if you like it and I’ll send it to you via WhatsApp :)”
The upcoming single comes on the heels of his collaboration on Grupo Frontera hit “un x100to,” which marked his first time dipping his toes in the norteño-cumbia realm. The song earned Grupo Frontera its highest debut on Billboard’s Hot Latin Songs chart, entering at No. 3 on the April 29-dated ranking, and later hitting No. 1 on both the Latin Airplay chart and Billboard Global Excl. U.S. chart.
Last year, the artist born Benito Antonio Martínez Ocasio told Billboard his plans of taking a break in 2023, but would still release music.
“I’m taking a break. 2023 is for me, for my physical health, my emotional health to breathe, enjoy my achievements,” he said. “We’re going to celebrate. Let’s go here, let’s go there, let’s go on the boat. I have a couple of sporadic commitments, and I’ll go to the studio, but there’s no pressure. Remember yourself, cabrón. You’ve worked your a– off.”
The 44-year-old Puerto Rican singer has joined voices with Lebanese singer-songwriter/actress Hiba Tawaji to release the new bilingual single “Que Sera Sera (Law Nebka Sawa).”
Tawaji had been sitting the song that she wrote a few years ago, believing it was missing something. It wasn’t until Tawaji met with her new label, Universal Arabic Music, and her producer that they brainstormed and concluded they’d release the song as a collaboration.
“The first name that came across my mind was Luis Fonsi because he had everything we wanted for this song,” Tawaji explains via Zoom from her home in Paris. “Vocally, image-wise as well. He’s such a classy act. I asked the label to reach out to him and we suggested he wrote his own lyrics in Spanish because we wanted it to feel like he was giving the song his own touch and adding his own emotions.”
An Arabic-Spanish language song, as Fonsi puts it, “doesn’t happen every day.” The Puerto Rican artist, who over the summer was featured on Helene Fischer’s “Vamos a Marte” — a German-Spanish song — says this collaboration was a “new world” for him.
“The song already had a lot of vibe,” shares Fonsi. “The feel of it, the rhythm. I don’t understand Lebanese-Arabic, but there was a connection with the music, and that in itself brought me closer to the project. We started a WhatsApp group and we had many phone calls. I’d ask Hiba, what do you want me to say? What are you thinking? What does it mean when you said this? Obviously, they sent me a literal translation of what she was singing.”
After writing his part in the song, he recorded it sent it back to Tawaji who “literally screamed” when she heard it for the first time. “He nailed it,” she says. “He added a rhythmic vibe and also this romantic thing that we were searching for. Very melodic and modern as well, it had everything.”
The bilingual song was released via Universal Arabic Music — a Middle Eastern music record label launched by The Weeknd’s manager Wassim “Sal” Slaiby and Republic Records, which recently signed Tawaji.
“Que Sera Sera” is part of Universal Music Group’s global crossover efforts and the label’s mission to provide a global platform for their artists.
“One of the lessons we learned from previous global collaborations, is that you cannot come up with one single global marketing strategy and expect it to work in all markets,” says Gabriella Mosci, head of marketing at management company SALXCO. “Different countries have different dialects, cultures, and taste in music. You have to take the time to really understand each individual region and personalize your marketing campaigns to best fit that specific market.” Adding, “Our mission is to give Arab artists a global platform where their voices, music, and culture can be heard and shared around the world. We want to bridge the gap between MENA (Middle East/North Africa) and the rest of the world.”
In hopes this song strikes a worldwide connection uniting fans from opposite ends of the globe, Tawaji also thinks “Que Sera Sera” is a song that represents the “present and the future. Music brings people together and we need that today more than ever. It’s like opening borders and breaking barriers and it’s important to stick to that as artists and set an example of being open minded.”
Fonsi echoes Tawaji. “A song is more than just a language, it has different layers and sometimes we fall in love with instrumental music because it makes us feel something powerful and there are no lyrics, and you don’t know who the songwriter is or what religion he is, it just makes you feel something.”
Anitta is pleading for all women to be seen and heard…
The 28-year-old Brazilian singer and songwriter has joined forces with Becky G and TINI for WhatsApp’s new campaign “Escúchanos. Míranos.”
Launched as part of Women’s History Month, the Latin stars appear in a nearly two-minute clip that was filmed in Las Vegas.
Anitta, Becky G and TINI are featured living their busy lifestyle but staying connected through a WhatsApp group and voice notes, where they share their thoughts, adventures and empower each other.
The spot features an all-female production team with original music by producers, Ali Stone and Tiffany Román Louk, video directing by Jess Colquhoun, and editing by María-Celeste.
The official campaign announcement came on the heels of an industry mentorship dinner, with special guest Becky G, that took place in Los Angeles, courtesy of Billboard and WhatsApp.
The intimate event, hosted by Billboard’s Leila Cobo, brought together more than 50 emerging Latin female talents and established artists.
In addition, WhatsApp created sticker packs with each of the artists, with will be available on the app as of March 8th.
Karol G is opening up about love through her music…
The 29-year-old Colombian reggaeton singer/songwriter has released her new single “Ay DiOs Mio,” which she co-wrote with Danny Ocean.
During the writing process, the track morphed into a tale of how she met her fiancé, rapper Anue lAA.
“I sat down with Danny and he came up with the idea of ‘She wrote me,’” Karol told Billboard during an exclusive Zoom interview.
“I said, ‘What? No. Not ‘she wrote me.’ In this song I’ll tell the story of how I met Ema [short for Emmanuel, Anuel’s real name]. The song starts from the moment Ema first wrote me a DM on Instagram and how he sent me DMs in Instagram and WhatsApp, until the day we met and went out. And when we went out, in the middle of dancing, and whether I’d go home with him or not.”
“Ay DiOs Mío [Oh My God],” produced by longtime collaborator Ovy On The Drums, is reminiscent of “Tusa,” Karol G’s smash hit with Nicki Minaj, in the use of a slow intro that then breaks into a slow, sensual reggaetón.
Working with Danny Ocean, however, was a departure for an artist used to writing alone. “But that’s the way you grow and evolve,” adds Karol G. Evolving, she says, has been front of mind since the COVID-19 epidemic and lockdown.
“There is so much pressure that you start losing your way,” she says. “Trying so hard to fit in was making me lose myself, doing a million things at the same time but with no direction. … Understanding myself has been the most important thing during these times, and I can tell you with absolute conviction that I’m Carolina again, the one who did music at home 14 years ago, and it’s connected to the entire concept of my [upcoming] album.”
Manuel Medrano is bringing his live show to the internet.
Rappi, a growing on-demand delivery platform that operates in nine Latin American countries, will begin hosting live performances, starting with a concert by the 32-year-old Colombian singer/songwriter on June 19.
Medrano’s one-hour show will be accessible live, for a small “entrance” fee, to Rappi’s 25 million registered users, spread across its home base of Colombia (5 million registered users), Argentina, Brazil, Chile, Costa Rica, Ecuador, Mexico, Peru and Uruguay.
“Rappi has a significant number of users who use the platform recurrently,” says Sebastian Ruales, global head of SuperApp for Rappi. “Now, they can also find their favorite artists. It’s an added value for the Rappi platform where you’ll be able to do your transactions and also go the events you want to go to. We are offering Rappi users a platform where they can connect with what they want to see. And we offer artists a monetizable platform where they can connect directly with over 25 million people. It’s a model with very clear monetization.”
Rappi’s sheer scale and ease of use could make it a game-changer in the digital live entertainment business, particularly in Latin America, where it operates.
The company, launched just five years ago, becoming only the second Colombian startup to reach “Unicorn” status when it raised $1 billion in 2018, and it has been expanding its capabilities at a fast pace.
Originally launched as a delivery app – think GrubHub, Instacartand Uber Eats— it now takes its inspiration from apps like China’s WeChat, which combines a messenger service, social media, online shopping and payment to create a completely integrated mobile ecosystem.
For artists, it’s guaranteed income. Rappi can either charge a small fee per viewer (which goes to the artist), or it can offer the concert for free to more people with sponsorship support.
In Medrano’s case, fans will pay a small fee for a 50-60 minute concert filmed in a state of the art Rappi studio that conforms to all health requirements during the COVID-19lockdown.
“We’ve been wanted to do a show since the beginning of the lockdown, but we wanted it to clearly be a concert — not a livestream — a concert that originated from a platform specialized in concerts,” says Medrano, who hasn’t done any livestreams since the beginning of Colombia’s strict lockdown orders took effect in March.
“I’m about playing live. That’s what I enjoy most,” adds Medrano, who is known for his soulful, guitar-accompanied ballads and his deep distinctive voice. When Medrano and his manager, Fabio Acosta, began to explore options, they encountered Rappi as an alternative. “When they told us they wanted to launch a livestream button, we were really intrigued and we got together.”
For artists, Rappi’s appeal lies in its huge user base, but also in the ability to monetize.
Rappi does not take a percentage of earnings, but a “small take” to cover production costs and use of the platform.
“Our model is not to make money,” says Ruales. “I win because I offer a value proposition for users, where artist fans we’ll be able to watch their artist and will want to join Rappi. Rappi acts as a big microphone that amplifies the audience.”
For Medrano, that will mean singing and playing his guitar in front of potentially millions of paying customers versus simply YouTubeusers. “I’m going to perform in my most intimate format, playing my songs with just my guitar,” he says. “That’s how I write, that’s how I got started, but it’s a part of me fans rarely see anymore as I’m always touring with my band.”
Beyond Medrano, Rappi is already planning ahead and is closely to finalizing contracts with 19 other performers, including musical acts, YouTubers and influencers. The company now has a team devoted to livestreams and has partnered with booking agencies to find the best talent.
“It’s ambitious, but it’s new and we’re learning and taking it step by step.”
The 31-year-old Dominican rapper and singer deleted every post on his Instagram account to make way for his new single “Barbaro,” which premiered exclusively on Billboard.
Earlier this week, Mozart La Para began teasing his nearly 4 million fans on the social media app with his new music and video. “New season, another vision,” he expressed.
He first shared a WhatsAppchat he had with Tainy, introducing part of the beat. “I have a beat that I worked on with Supaand Sky, I know that if you grab it, you’ll kill it,” wrote the producer to Mozart before sending an audio message with the beat. Mozart replied, hinting at the single’s name, “that song is ‘BARBARO.’” He also shared photos and snippets of what would be the music video officially dropping Friday.
“Barbaro,” which is an expression like “wow,” is a song loaded with melodious beats, keeping true to Mozart’s urban essence and fused with flairs of Brazilian funk.
It’s co-produced by Tainy, Supa Dups, and Sky Rompiendo.
The music video, directed by Elliott Muscat, is another gem, giving us major ‘90s vibes with colorful VHS and kaleidoscope effects.
After Bad Bunny dropped the Tainy, MAG and La Paciencia-produced track on his WhatsApp channel as a look of what’s coming in 2024, the song debuted in the upper region fueled almost entirely by streams. 
