Rosalia’s throwing a little shade your way…
The 26-year-old Spanish Grammy-winning singer-songwriter has teamed up with MAC Cosmetics to launch VG26, the makeup company’s all-new, limited-edition, fiery-red MAC Viva Glam lipstick shade.
Influenced by flamenco, urban rhythms, electronic beats — and a feminist ethos — MAC says Rosalia embodies passion, courage and originality that inspires us and her fans across the world.
“The incredible charisma, energy and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,” says director of makeup artistry Baltasar González Pinel. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”
“It’s an honor to be the face of Viva Glam 26 and to champion a cause that is inclusive, supports individuality and gives back 100%,” says Rosalía of becoming the brand’s newest MACtivist.
Since 1994, MAC Viva Glam has raised more than $500,000,000 globally. Every cent of the selling price of MAC’s Viva Glam lipstick is donated to the MAC Viva Glam Fund, supporting healthy futures and equal rights for all.
“We are beyond proud to join forces with the incomparable Rosalía, who will elevate
the MAC Viva Glam campaign to new levels this year. Aside from her epic voice
and coveted style, Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community,” says John Demsey, chairman of the MAC Viva Glam Fund & executive group president, The Estée Lauder Companies Inc.
VG26 has a suggested retail price of $19. It’ll be available in North America on September 24 at select MAC locations and online at maccosmetics.com.
