Manuel Medrano is representing the next generation of hitmakers…

The 29-year-old Colombian singer and songwriter will speak at the “I Write the Song, the New Generation” panel at this year’s Billboard Latin Music Conference.

Medrano will be joined by fellow hitmakers Joss Favela, Servando, Horacio Palencia, Erika Ender and The Rude Boyz on the panel..

Medrano is a Latin Grammy-winning singer/songwriter known for his romantic ballads like “Una y otra vez“; regional Mexican singer Favela is ASCAP‘s 2016 & 2017 songwriter of the year; while Palencia is a five-time BMI songwriter of the year.

Servando is the songwriter behind Enrique Iglesias‘ Grammy-nominated hit “Duele el corazón“; Ender co-wrote Luis Fonsi‘s chart-topping hit “Despacito“; and to round out the panelists are The Rude Boyz, hitmakers behind Shakira’s “Chantaje” and Maluma’s “Borró cassette.”

The “I Write the Song” panel will take place April 26. Other confirmed panels and panelists include “Socializing Maluma” featuring the Colombian superstar; “The Latin Trap Panel” with artists like Farruko, Ozuna and Bad Bunny; and the memoirs and biopics panel titled “Me, Me, Me” with Ednita Nazario.

The 2017 Billboard Latin Music Conference will kick off on April 24 with more panels and panelists set to be announced in the upcoming weeks leading up the conference.

The conference will take place on April 24-27 at the Ritz Carlton Miami Beach. To register, visit BillboardLatinConference.com.