Tag Archives: Trap

Las Villa Release Bachata-fied New Single “La Carta”

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Las Villa are switching up their sound again…

The Colombian duo, which has recorded trap, perreo and pop music, is now experimenting with bachata for the new single “La Carta.”

Las Villa

Las Villa, comprised of twins Laura and Lucia, present their new single composed by themselves alongside Vibarco, La Pardo, and Casta (who also produced the track).

“La Carta” fuses traditional bachata rhythms with edgy urbano beats, and tells the story of a letter where an ex-partner claims they have changed, but Las Villa believes not for the best. “Now I see you using Balenciaga when a year ago you didn’t care about that/ You’re not happy and soon you’ll realize that your movie will end,” the chorus goes.

“We came to the studio with the idea that we wanted to do a bachata,” the duo expressed in a statement. “It was clear to us that day that we wanted to do something different. The song ends up being about someone who changed from heaven to earth, overnight, and who you used to know and had a very strong bond with, and suddenly that person changes. Their tastes have changed, you don’t recognize them anymore, they now like fine and expensive things, and have completely turned their back on you and on all their values, changing all the fundamentals of life for superficial things.”

In the colorful music video, directed by Sergio de Avila and Jerome Lehoucq, the two sisters are shopping at a local clothing store and gossiping around the streets of Colombia.

Bad Bunny Signs Exclusive Booking Deal with Cardenas Marketing Network

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Bad Bunny is ready to take Latin America by storm… 

The 23-year-old Puerto Rican reggaeton, a rising Trap star, has signed an exclusive booking deal with Cardenas Marketing Network (CMN) for select Latin American territories.

Bad Bunny

CMN, which also books Marc Anthony, Gente de Zona and Nicky Jam among other artists, will have exclusive booking rights for Bad Bunny in Bolivia, Brazil, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Uruguay and Venezuela.

The deal underscores the growing impact of Latin trap, which only a year ago, was the stuff of local clubs. Now, a roster of acts that includes Ozuna, Bryant Myers and Farruko is delivering the music to a much broader audience, and last April, the Billboard Latin Music Conference hosted its first-ever Latin trap panel.

“We are proud to add Bad Bunny to our booking roster, as he is continuing an upward trend playing in new venues, countries and continents,” said Henry Cardenas, CEO of Cardenas Marketing Network in a statement.

Bad Bunny is signed to indie Hear This Music. His current single, “Soy Peor,” is at No. 22 on Billboard’s Hot Latin Songs chart.

The song — a powerful get-even rant (“If I used to be an SOB now I’m worst, because of you,” says the chorus) — has generated dozens of “response” videos online from women who’ve created their own lyrics. In doing so, it underscores Bad Bunny’s growing popularity.

“This is a step in the right direction and I know it will help my career continue to grow exponentially,” said Bad Bunny in a statement.

Maluma Logs Fifth Top Five Hit on Billboard’s Hot Latin Songs Chart with “Felices Los 4”

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Maluma has a handful of hits…

The 23-year-old Colombian singer-songwriter’s “Felices Los 4” has become his fifth top five hit on Billboard’s Hot Latin Songs chart (dated May 27), as the track jumps 7-5 in its third week on the multi-metric tally (which blends airplay, sales and streams).

Maluma

The new track previews the singer’s upcoming album, X, due later this year.

Streaming powers the song, with 5 million streams logged in the tracking week ending May 11, according to Nielsen Music (up 26 percent).

Of its total, 47 percent stem from YouTube plays, due in part to its popular music video. Spotify leads on-demand audio streams, with 1.4 million clicks in the most recent week.

Elsewhere, “Felices” vaults 22-13 on the Latin Airplay chart, taking Greatest Gainer honors, hiking 44 percent to 8.4 million audience impressions (in the week ending May 14).

He first reached the top five in 2015 with “Borro Cassette,” his breakout U.S. hit, peaking at No. 3. His top five follow-up came in 2016 when “El Perdedor,” featuring Yandel, got to No. 4 (July 16), shortly thereafter matching the No. 4 peak as a feature on Ricky Martin’s “Vente Pa’ Ca” (October 15).

Maluma concurrently remains in the top five of Hot Latin Songs as a featured guest on Shakira’s “Chantaje” for a 25th consecutive week (it previously crowned the chart for 11 weeks). The two Colombian stars also teamed up on a new song, “Trap,” which will appear on Shakira’s forthcoming album, El Dorado, out May 12.