Tag Archives: Trackhouse Racing

Pitbull’s Trackhouse Entertainment Group Launches NASCAR Cup Series Program for International Drivers

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Pitbull is revvin’ things up…

Trackhouse Entertainment Group, a venture of former driver Justin Marks and the 41-year-old Cuban American Grammy-winning rapper, has launched a program that will field a NASCAR Cup Series entry for renowned international drivers.

PitbullPROJECT91 could make Trackhouse a destination spot for global stars eager to compete in America’s most popular racing series.

PROJECT91 will enter the No. 91 Chevrolet Camaro at least once during the current Cup season and has plans to expand the program in future years. The first driver and race will be announced soon.

Trackhouse Racing, a division of Trackhouse Entertainment Group, currently fields cars for Daniel Suárez (No. 99) and Ross Chastain (No. 1) in the Cup Series.

IndyCar, the American open-wheel series, has become a popular destination for former Formula One drivers. NASCAR has a heavily American roster of drivers and has not seen a similar influx for its stock cars, but Marks said he believes his team has now “opened the door for global champions while beginning the process of scaling into an internationally recognized racing brand.”

“I truly believe the NexGen car represents an opportunity for NASCAR to enter the global professional motorsport conversation,” Marks said. “We now have a race vehicle with international technological relevance where world-class drivers from other disciplines can compete at NASCAR’s highest level without the steep learning curve that the previous generation cars required.”

Pitbull’s NASCAR Team Agrees to Partnership Deal with UFC’s Dana White

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Pitbull is racing to a new deal…

UFC president Dana White has agreed to a partnership deal with the 41-year-old Cuban American rapper/singer and entrepreneur’s NASCAR team Trackhouse Racing, starting this week at the exhibition Clash in Los Angeles.

Pitbull

White’s Howler Head Kentucky Straight Bourbon Whiskey will serve as primary sponsor of Ross Chastain‘s No. 1 Chevrolet in Sunday’s race at the Los Angeles Coliseum.

“This is an absolute (wicked) car, and I can’t wait to see it compete on the track at the Coliseum on Sunday,” White said.

Trackhouse Racing fields two full-time NASCAR Cup Series cars in 2022 with drivers Chastain and Daniel Suarez.

Trackhouse Racing, owned by Justin Marks and Pitbull, ran with Suarez last year. Trackhouse then bought Chip Ganassi‘s team and expanded to two cars for this season.

“We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that. Dana’s influence, vision, and passion is inspiring and I’m looking forward to working with him on amplifying both our brands and hopefully along the way, learning from him as well,” Marks said.

Pitbull Becomes Part Owner of New NASCAR Team Trackhouse Racing

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Pitbull is dealing with a new type of track…

New NASCAR team Trackhouse Racing has brought on the 40-year-old Cuban American rapper/singer, known also as Mr. Worldwide, as an ownership partner for the organization, which will make its debut next month at the Daytona 500.

Pitbull

Trackhouse made the announcement with a video on Twitter in which the Grammy winner is featured dancing to an “I believe we will win” chant. He also holds signs that say: “Knuckle Up,” “Fight Hard” and “Buckle Up.”

Pitbull joins NBA Hall of Famer Michael Jordan as celebrity owners entering NASCAR this year. Jordan is a part owner of 23XI Racing with Denny Hamlin.

“I’ve been a fan of the NASCAR story since the movie Days of Thunder,” Pitbull said in a statement. “We are going to show the world NASCAR is not only a sport but a culture.”

Trackhouse was launched late last year by former driver Justin Marks, who struggled to find a charter that guarantees entry into every Cup Series race on the schedule. He ultimately leased one from Spire Motorsports to get his organization on the grid.

The team has hired Mexican driver Daniel Suarez for the No. 99 Chevrolet, but it will not be NASCAR’s first pairing of a Latino driver and team owner. Juan Pablo Montoya, a Colombian, drove for Chip Ganassi Racing when it was part owned by Felix Sabates, a Cuban.