Juanes is livin’ la vida loco de amor…

The 42-year-old Colombian singer is planning his third performance in Colombia as part of his Loco de Amor por Colombia tour, an eight-city run that brings together massive performances with music education initiatives.

Sponsored by several government, media and corporate sponsors — including El Tiempo, Caracol Radio, Tigo Music, Coca-Cola, Chevrolet and the Ministry of Culture — the tour doesn’t sell tickets. Instead fans can get them through a series of sponsor-driven actions.

The aim of the tour is to showcase Juanes in secondary cities where he normally wouldn’t perform, sometimes playing in unusual locales. In addition, Juanes is hosting music seminars with local musicians and students before each show.

The tour — named after Juanes’ current album, Loco de Amor— kicked off on August 19 with a concert on a stage built on the Sinú River, in the city of Montería in the Pacific Coast. The second stop was a plaza in the Southern city of Pasto on Sunday, attended by some 35,000 fans. Juanes will next play in a stadium in Pereira  (August 28), at the Parque de la Leyenda Vallenata in Valledupar (September 4), and finally at the Alfonso López Stadium in Bucaramanga on September 9.

“This tour makes me feel bigger, happier, more thankful,” Juanes said in an interview with El Tiempo. “It breaks the mold and motivates because it’s different and it fills me with happiness and the country with dignity.”

Juanes will announce dates for his regular world and U.S. tours later this year.