Bruno Mars’ “Grenade” Video Hits 1 Billion Views Mark on YouTube

It’s a slow blow up for one of Bruno Mars‘ original hits…

The 35-year-old half-Puerto Rican Grammy-winning singer/songwriter’s music video for “Grenade” has reached 1 billion views on YouTube a decade after its 2010 release.

Bruno Mars

It’s now Mars’ sixth music video to have reached this milestone, following “Just the Way You Are” (1.5 billion views, 2010), “The Lazy Song (2 billion views, 2011), Uptown Funk with Mark Ronson (4 billion views, 2014), 24K Magic (1.3 billion views, 2016), and That’s What I Like (1.8 billion views, 2017).

Released as the second single to Mars’ 2010 debut studio album Doo-Wops & Hooligans, “Grenade” earned the singer his third Billboard Hot 100 No. 1 hit. It was nominated for record of the year, song of the year and best pop solo performance at the 2012 Grammy Awards, and “Grenade” was certified diamond by the Recording Industry Association of America (RIAA) last October.

In the visual, Mars depicts the unrequited love he has for his girlfriend by lugging a piano through Los Angeles as a sign of the lengths he would go to for her, only to find her at home with another man, leaving him devastated.

 

The video’s new feat after his partnership with Anderson .Paak as Silk Sonic and the band’s inaugural release, “Leave the Door Open,” on March 5.

The Recording Academy has left the performance lineup open for these two past Grammy winners to join them for the 63rd annual Grammy Awards this Sunday.

Mars Discusses Sophomore Album in Billboard Cover Story

Bruno Mars will be locked out of Heaven next week… And, he’ll live to sing about it.

In this week’s Billboard magazine cover story, the 26-year-old part-Puerto Rican singer-songwriter discusses his highly anticipated sophomore album, which will be titled Unorthodox Jukebox, as well as the album’s energetic first single, “Locked Out of Heaven,” which debuts digitally and on the radio on October 1.

Bruno Mars Billboard Cover

“This is me going into the studio and recording and writing whatever I want,” Mars says confidently. “This album represents my freedom.”

The follow-up to Mars’ Grammy-winning Doo-Wops & Hooligans is an eclectic set that includes production from Mark Ronson (Amy Winehouse), Jeff Bhasker (Beyonce), Emile Haynie (Eminem), Diplo (M.I.A., Usher) and Supa Dups (John Legend, Doo-Woops & Hooligans) as well as the Smeezingtons, Mars’ songwriting and production team. The talented trio executive-produced and co-wrote Unorthodox Jukebox, an album Mars says doesn’t “pick a lane.”

“I’ve had big record label presidents look me in the face and say, ‘Your music sucks, you don’t know who you are, your music is all over the place, and we don’t know how to market this stuff. Pick a lane and come back to us,'” he says. “That was disgusting to me, because I’m not trying to be a circus act.”

Mars says he refused to let himself get boxed in to a specific genre during the recoding process.

“I listen to a lot of music,” says Mars, who recently showed his comedic chops in a hilarious FunnyorDie.com video, “and I want to have the freedom and luxury to walk into a studio and say, ‘Today I want to do a hip-hop, R&B, soul or rock record.'”

Mars’ debut album, released in October 2010, debuted and peaked at No. 3 on the Billboard 200 and spawned four Hot 100 hits: the Grammy-winning “Just the Way You Are” (No. 1), “Grenade” (No. 1), “The Lazy Song” (No. 4) and “Marry You” (No. 85). The album has sold 1.7 million in the U.S., according to Nielsen SoundScan.

His other top 10s include “It Will Rain” (No. 4) from the Twilight: Breaking Dawn – Part 1 soundtrack, and he was a featured artist on B.o.B‘s “Nothin’ On You” (No. 1), Travie McCoy‘s “Billionaire” (No. 4), Bad Meets Evil‘s “Lighters” (No. 4) and Snoop Dogg & Wiz Khalifa‘s “Young, Wild & Free” (No. 7).

Unorthodox Jukebox is set for a December 11 release on Atlantic Records, according to Billboard.

Here’s a look at the albums track list (in no particular order):

“Locked Out of Heaven”
“Young Girls”
“Gorilla”
“When I Was Your Man”
“Natalie”
“Treasure”
“Moonshine”
“Money Makes Her Smile”
“Show Me”
“If I Knew”

Lopez & Pitbull: This Year’s YouTube Royalty…

Jennifer Lopez and Pitbull claim the top spot on one of YouTube‘s “Rewind” lists, which track the most-viewed videos in the past 12 months.

Jennifer Lopez & Pitbull

The 42-year-old Puerto Rican American bombshell and the 30-year-old Cuban American rap superstar’s clip for their scorching-hot hit “On the Floor” was the most-watched video of the year in the music category.

Lopez and Pitbull’s dancetastic video notched a staggering 453 million total views since its YouTube debut in March.

Pitbull actually had three highly viewed clips in the music video category this year, including his “Give Me Everything,” which features Ne-Yo and Afrojack with 189 million views since May.

Meanwhile, Bruno Mars ranked at No. 3 with his “Lazy Song” video, which has collected 249 views since its release in April.

YouTube Most Watched Music Videos of the Year:

  1. Jennifer Lopez’s “On the Floor”
  2. LMFAO’s “Party Rock Anthem”
  3. Bruno Mars’ “The Lazy Song”
  4. Nicki Minaj’s “Super Bass”
  5. Pitbull’s “Give Me Everything”
  6. Pitbull’s “Rain Over Me”
  7. Jessie J’s “Price Tag”
  8. LMFAO’s “Sexy and I Know It”
  9. Katy Perry’s “E.T.”
  10. Katy Perry’s “Last Friday Night (T.G.I.F.)”