Alejandra Vasquez has new representation…

The Mexican-American filmmaker and Sam Osborn, the directors behind the Sundance Film Festival-bound feature documentary Going Varsity in Mariachi, have signed with William Morris Endeavor (WME).

Marking Vasquez’s feature directorial debut and Osborn’s sophomore feature, the film makes its world premiere in U.S. Documentary Competition on January 22.

It’s set in the competitive world of high school mariachi, where the musicians from the South Texas borderlands reign supreme. Under the guidance of Coach Abel Acuña, the teenage captains of Edinburg North High School’s acclaimed team must turn a shoestring budget and diverse crew of inexperienced musicians into state champions.

The film is produced by James Lawler and Julia Pontecorvo of Osmosis Films and Luis A. Miranda, Jr. for Embeleco Unlimited. Impact Partners and Embeleco Unlimited co-financed with Fifth Season, which is also handling worldwide sales.

Vasquez is a director and producer raised in rural Texas who, with Osborn, directed the short Folk Frontera, which was awarded the Jury Prize for Texas Short Film at SXSW 2022 and premiered on PBS’ The Latino Experience. She also helmed the short When It’s Good, It’s Good, co-produced with Latino Public Broadcasting.

The up-and-comer cut her teeth on the producing side as part of the teams behind the award-winning features Matangi/Maya/M.IA. (2018) and Us Kids (2020) and is set to co-produce an upcoming feature from Sundance and SXSW prize winner Nanfu Wang.