Eva Longoria is preparing to host a huge pachanga to celebrate President Obama’s inauguration.

The 37-year-old Mexican-American actress and political activist, a co-chair for Obama’s inauguration, is hosting a Kennedy Center concert honoring Latino arts and culture during inaugural weekend.

The $300-per-head event will take place on January 20 and will feature José Feliciano, George Lopez, Mario Lopez, Rita Moreno, Chita Rivera and others.

The event is part of “Latino Inaugural 2013,” a three-day series of lectures and cultural activities in Washington, DC.

“Latinos played a critical role in this year’s elections and helped tip the scales in President Obama’s victory,” said Longoria, a national co-chair of Obama’s 2012 campaign. “But we are not waiting another four years to make an impact on our country’s future, and Latino Inaugural 2013 will set a path for Latino civic engagement in the near term,” she said in a statement. “What better way to establish our presence at these inaugural celebrations than by showcasing the beauty and diversity of our culture at the nation’s premier performing arts center.”

The Latino inaugural gathering is driven in part by organizers of The Futuro Fund, which helped mobilize Latino support for the Obama-Biden re-election campaign. Millions of Hispanic voters turned out with 71 percent support for Obama. Republican candidate Mitt Romney‘s 27 percent Hispanic support was less than any presidential candidate in 16 years, drawing calls for Republicans to rethink their approach to Latinos.