Tag Archives: The Coca-Cola Company

Sheila E. to Perform at This Year’s CARE Impact Awards

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Sheila E. is proving she CAREs…

The 65-year-old half-Mexican American Grammy-nominated percussionist and singer will perform at the sixth annual CARE Impact Awards, which are set for Wednesday, November 8, at the Ziegfeld Ballroom in New York City.

Sheila EBea Perez, the senior vice president & chief communications, sustainability & strategic partnerships officer at The Coca‑Cola Company and chair of The Coca-Cola Foundation will be honored with the CARE Impact Award for Corporate Leadership alongside the company’s chairman and CEO, James Quincey.

Broadcast journalists Al Roker and Deborah Roberts will host the event, which will help raise awareness and funds for CARE’s humanitarian and development work around the world.

“Even through all the changes and crises we face as a global community, our team remains steadfast in our mission to ensure people around the world live with dignity, security, and prosperity,” Michelle Nunn, president and CEO of CARE USA, said in a statement. “The Impact Awards is an evening to celebrate the hope we see in our work everyday, and will continue to see as we help families seek a better life for themselves and their communities.”

Founded in 1945 with the creation of the CARE Package, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls.

Here’s a complete list of 2023 CARE Impact Awards honorees:

CARE Impact Award for Visionary Leadership: Radhika Jones, editor in chief, Vanity Fair

CARE Impact Awards for Corporate Leadership: James Quincey, chairman and CEO, The Coca-Cola Company; Bea Perez, senior vice president & chief communications, sustainability & strategic partnerships officer, The Coca‑Cola Company and chair of The Coca-Cola Foundation

CARE Impact Awards for Lifetime Achievement:  Andrew Young, chairman, Andrew J. Young Foundation; Carolyn Young, vice chair, Andrew J. Young Foundation

Julien’s Auctions & Coca-Cola Partner for Virtual Auction of Rosalia Personal Items

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Here’s you chance to own a piece of Rosalia’s belongings…

Julien’s Auctions, known as the “auction house to the stars,” partnered with Coca-Cola for a virtual auction called “Rosalía’s Exclusive Personal Items.”

RosaliaThe catalog includes a collection of wardrobe, memorabilia, and ephemera from the 30-year-old Spanish artist, including some of the outfits she wore during her MOTOMAMI tour—some items are estimated up to $3,000.

“Coca-Cola is excited to partner with Julien’s and Rosalía to invite fans to bid on special, personal items that have been a part of her transformative journey,” said Oana Vlad, Senior Director of Global Strategy, The Coca-Cola Company, in a statement.

Rosalia's Exclusive Personal Items“Rosalía is one of the most transformative artists of her generation, and we can’t wait to see how her journey and our partnership continue to inspire others.”

All proceeds from the auction—closing at 11:00 am PST on April 24—will benefit The Antonio Gala Foundation.

For more info, visit the Julien’s Auctions website.

Rosalía Partnering with Coca Coca for Limited-Edition Flavor

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Rosalía is officially a (soda) pop queen…

The 30-year-old Spanish Grammy-winning singer/songwriter has a new collaboration dropping with Coca-Cola later this month.

RosaliaThe beverage giant and the multi-platinum selling singer teamed up for a limited-edition Coca-Cola Creations flavor as part of the Coke Move campaign.

Rosalía co-created the flavor, which serves up a unique twist on the classic taste, at the Coca-Cola headquarters in Georgia.

“I went to Atlanta, and tried a thousand flavors and chose aromas,” she told Billboard Español. “The whole process of getting to the flavor that you are looking for is a lot of fun.”

“I gave in to the flavors that awakened something in me,” she added. “The ones that made me close my eyes when I tasted them and that seemed more delicious to me. It reminds me a lot of coconut, my favorite fruit, and one that I have always eaten since I was little.”

The Coca-Cola collaboration includes an exclusive track, “Lie Like You Love Me,” which was released on January 27.

Meanwhile, the special-edition Coke cans and bottles channel Rosalía’s lively personality, with vibrant colors and doodles hand-drawn by the singer. Additionally, fans will be able to scan a QR code on the collectible Coca-Cola Move can or bottle to access the digital Coca-Cola Creations Hub featuring exclusive, behind-the-scenes content from the making of “LLYLM” and more.

“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca-Cola Creations has been a blast and has broken new ground for Coca-Cola Creations. We hope our collective fans will love this drink!”

Fans will also get a chance to bid on Rosalía memorabilia, including an autographed helmet, tour outfit, poster and other collectibles.

Proceeds from the auction will support the Antonio Gala Foundation, a non-profit based in Rosalía’s home country of Spain that provides residency scholarships to young creators.

The new Coca-Cola Move flavor, available in cans and bottles, will be released in the U.S and in Canada on February 20.

Coca-Cola previously collaborated with DJ Marshmello on a limited-edition flavor last year. Aside from the signature flavor and limited-edition drops, Coca-Cola offers Coke vanilla, Coke cherry and cherry vanilla.

Rosalía has a lot in the works. Besides the beverage collab, she will take the stage at Coachella, which kicks off April 14-16. This year’s festival will be headlined by Frank Ocean, Bad Bunny and BLACKPINK. Other names on the bill include Charlie XCX, Gorillaz, Burna Boy, The Chemical Brothers, Blondie, Becky G, Metro Boomin, Latto, Björk, Kali Uchis, Porter Robinson, Glorilla, Jai Paul and Jackson Wang.