Demi Lovato is ready to sing with a little extra heart…
The 24-year-old part-Mexican American singer/actress is set to perform at BeautyKind Unites: A Concert for Causes series.
From BeautyKind, the event will take place on March 25 at the AT&T Stadium in Arlington, Texas. The concert will raise funds for the American Heart Association with an anticipated crowd of 45,000 and up to $3 million in expected revenue.
The online beauty retailer already donates 5 percent of the product purchase price to any national organization or local cause the customer chooses. But BeautyKind is taking it a step further with this special concert.
The concert will raise funds for the American Heart Association with an anticipated crowd of 45,000 and up to $3 million in expected revenue.
These huge numbers are in part thanks to the award-winning talent slated to perform at the BeautyKind Unites Concert. In addition to Lovato, the lineup includes Grammy-winning sibling trio The Band Perry, and country singer-songwriters Jake Owen and Cole Swindell.
Country legend Randy Travis, who has a personal history with heart disease, will make an appearance as the event’s honorary guest.
“I’m incredibly excited to help kick off the BeautyKind Unites concert series with amazing artists and to help raise money for such important causes,” Lovato told Billboard exclusively. Much like BeautyKind’s commerce ethos, 50 percent of each ticket sale will be donated to a charity of the concertgoer’s choice.
“It’s so cool that the person buying the tickets gets to make a donation to the charity of their choice,” Owen said in a press release. “Being able to give back is the most important contribution we make as entertainers.”
Tickets are on sale now with prices ranging from $40 to $230 for premium packages that include access to the artists and VIP areas. Get your tickets here.