Romeo Santos Pledges $100,000 for Puerto Rico Hurricane Relief

Romeo Santos is pledging support for Puerto Rico…

The 41-year-old Puerto Rican and Dominican American singer-songwriter, known as The King of Bachata, will donate $100,000 for Puerto Rico hurricane relief.

Romeo Santos

Santos made the announcement during his Superstar Q&A at the 2022 Billboard Latin Music Week, after learning that Billboard had partnered with the Red Cross to raise funds for Puerto Rico.

Billboard VP/Latin Industry Lead Leila Cobo initially asked Santos if it was true that he had pledged to donate $20,000.

“That’s very generous,” said Cobo.

“Puerto Rico has given a lot more than $20,000,” said Santos. “Let’s step it up. Let’s give $100,000!” he said, to loud applause.  The amount will include $30,000 pledged by his business partner, Artie Pabon.

Billboard’s chief marketing officer, Dana Droppo, announced on Monday, at the start of Latin Music Week, that Billboard would support disaster relief and recovery efforts from the hurricane in Puerto Rico by backing the American Red Cross with a donation using proceeds from Billboard Latin Music Week.

Brand partners, artists and executives were invited to donate, with Billboard’s parent company, Penske Media Corporation, matching donations up to $50,000.

Santos, who was born in New York to a Dominican father and Puerto Rican mother, heard about the donation efforts while he waited to take the stage for his Q&A session on Tuesday afternoon.

Before taking the stage, he informed his team that he was in for $20,000. Then, within minutes, he told Cobo he would up that sum to $100,000.

Hurricane Fiona teared through Puerto Rico last week, leaving millions without power or drinking water.

As recently as September 26, more than 700,000 people in Puerto Rico, nearly a fourth of the island’s population, still had no power, according to a report on newswire Reuters.

Farruko to Take Part in This Year’s Billboard Latin Music Conference

Farruko has been caught in a Trap

The 25-year-old Puerto Rican singer and songwriter and urban superstar will take part in Billboard’s “The Latin Trap Panel,” which will take place at the annual Billboard Latin Music Conference in Miami.

Farruko

Other speakers include up-and-coming reggaetón/trap artists like Ozuna and Noriel, Bryant Myers, Bad Bunny, Messiah, producer Santana and Jonathan Gandarilla, president of Ganda Entertainment.

The Billboard Latin Music Conference will kick off April 24 in Miami with other panels like “Superstar Q&A,” and marquee sessions including the “Divas Panel” and “How I Wrote that Song, the New Generation.”

Other confirmed panels include “Socializing Maluma,” featuring the Colombian superstar himself in a Q&A about social media, and Ednita Nazario, who will be joined by top agents in the panel “Me, Me, Me” — a discussion on why Latin stars are now a “hot commodity for memoirs and biopics.”

The Billboard Latin Music Awards are the culmination of the Billboard Latin Music Conference, taking place April 24-27 at the Ritz Carlton Miami Beach.

To register, visit www.billboardlatinconference.com.