Edwin Castro Signs with Creative Artists Agency (CAA)

Posted on April 24, 2022 by Tom Castaneda

Edwin Castro has new representation…

The 30-year-old Mexican American Twitch streamer has signed with Creative Artists Agency (CAA) for representation in all areas.

Castro is best known for his soccer-themed content including FIFA.

He averages 30,000 concurrent live viewers on the Amazon-owned platform and has over 3.5 million followers.

Castro is also active on YouTube and social media channels.

A sports enthusiast, Castro attends major sporting events annually such as WWE, F1, NFL, NBA and MLB.

Among his work with brands, Castro has collaborated with 7-Eleven, Gillette, Electronic Arts and Turtle Beach. Earlier this year, he was seen in a McDonald’s Super Bowl commercial.

Jennifer Lopez Documentary “Halftime” to Open This Year’s Tribeca Festival

Posted on April 13, 2022 by Tom Castaneda

Here’s your chance to relive Jennifer Lopez’s Super Bowl moment…

The 52-year-old Puerto Rican superstar’s Netflix documentary Halftime will kick off the 2022 Tribeca Festival on June 8.

The film, directed by Oscar nominated Tribeca alum Amanda Micheli, will host its world premiere at the festival before premiering on the streamer on June 14.

Halftime follows J.Lo’s rise to international stardom as the “Marry Me” star reflects on her milestones, evolution, and legacy as she navigates the second half of her iconic career.

Tribeca will host the film’s premiere at the United Palace in Washington Heights, just a few subway stops away from Lopez’s native Bronx.

Per the festival, Halftime offers an “intimate peek behind the curtain revealing the grit and determination that makes Jennifer Lopez the icon she is, from her performances onscreen and on stages around the world, to her Super Bowl Halftime show, to the recent Presidential inauguration. The documentary focuses on an international superstar who has inspired people for decades with her perseverance, creative brilliance, and cultural contributions. And it’s only the beginning. ‘Halftime’ serves as the kickoff to the second half of Lopez’s life, as she lays bare her evolution as a Latina, a mother, and an artist, taking agency in her career and using her voice for a greater purpose.”

The 2022 Tribeca Festival will feature 12 days of events and experiences across New York City with a curated lineup of films, live concerts, performances, talks, and demonstrations. Venues include the Beacon Theater, the United Palace, Pier 57, Spring Studios, BMCC Tribeca Performing Arts Center, SVA Theatre, Village East by Angelika, Cinépolis Chelsea, Waterfront Plaza at Brookfield Place, and Battery Park City.

The 2022 Tribeca Festival will take place from June 8 to June 20.

Ally Brooke to Help Recognize Student Athletes During NFL’s Sports & Fitness Youth Awards

Posted on February 6, 2022 by Tom Castaneda

Ally Brooke will help celebrate some stellar student athletes…

In celebration of Super Bowl LVI Week, the 28-year-old Mexican American singer and former Fifth Harmony band member will serve as a special guest at the NFL’s Sports & Fitness Youth Awards, presented by the NFL and the Hispanic Heritage Foundation.

Ally Brooke will form part of the event to recognize 10 student-athlete leaders, who’ve been selected among a pool of nearly 30,000 applicants.

Last week, Ally Brooke returned with her second single in Spanish, carrying a message about the strength of love in “Por Ti.” The song has reached No. 21 on the iTunes Latin chart and no. 1 on iTunes Ecuador.

The NFL’s Sports & Fitness Youth Awards will take place on February 8 at the LA Convention Center.

Demi Lovato Among Celebrities Featured in Twitter’s New “Manifestations” Campaign

Posted on January 18, 2022 by Tom Castaneda

Demi Lovato is hoping to inspire others’ manifestations…

Twitter has launched a new campaign encouraging everyone to “Think big, make it happen,” and the social media platform has called in the 29-year-old half-Mexican American singer/actor to help.

Twitter is embarking on a physical campaign, one that’s meant to inspire minds and lay down the groundwork for big things in the future.

On Tuesday, Twitter launched its celebrity-powered “manifestation” project, engineered by the power of positive thinking in 280 characters or less.

Lovato, Megan Thee Stallion and Niall Horan are among the artists, athletes and celebrities whose tweets became a reality, and are now set to go extra-large on billboards around the country.

Those tweets will appear in the hometown locations of the stars “who manifested their dreams,” in eight cities around North America, reads a statement from Twitter.

On February 7, 2010, Lovato tweeted that they one day hoped to sing the National Anthem at a Super Bowl. A decade later, Lovato fulfilled this dream in 2020 by singing at Super Bowl LIV.

To get the ball rolling, Twitter is donating nearly $1 million to charities of the stars’ choice on their behalf, including Boys and Girls Club, Destination Crenshaw, The 3-D Foundation, and UNICEF Canada.

Tweets about manifestation are at an all-time high, the social network reports, with 100% year-over-year growth and a total of close-to 60 million posts over the past three years.

https://twitter.com/Twitter/status/1483427691198095360?cxt=HHwWgIC5_YTomJYpAAAA

Jacob Perez Starring in Netflix’s Family Comedy “Home Team”

Posted on May 18, 2021 by Tom Castaneda

Jacob Perez is joining the team…

Netflix has revealed the cast roaster for family comedy Home Team, including the 13-year-old Latino actor.

The project is loosely inspired by New Orleans Saints coach Sean Payton’s experiences during his year-long suspension from the league.

It was previously reported that Kevin James would play Payton in the film, which hails from Adam Sandler’s Happy Madison and James’ Hey Eddie Productions banner.

In addition James and Perez, the cast includes Taylor Lautner, Rob Schneider, Jackie Sandler, Gary Valentine, Tait Blum, Maxwell Simkins, Bryant Tardy, Manny Magnus, Liam Kyle, Christopher Farrar, Merek Mastrov, Isaiah Mustafa, Christopher Titone, Ashley D. Kelley, Lavell Crawford, Allen Covert, Anthony L. Fernandez, and Jared Sandler.

The film follows Payton who, two years after a Super Bowl win when he’s suspended, goes back to his hometown and finds himself reconnecting with his 12-year-old son by coaching his Pop Warner football team. Payton was suspended in 2012 for his role in the team’s Bountygate scandal where bounties were allegedly being paid to players who would try to injure players from the opposing team.

Charles Kinnane and Daniel Kinnane are co-directing the film, which is currently in production. The script is by Christopher Titone and Keith Blum.

Bad Bunny to Serve as Musical Guest on Next Week’s Episode of NBC’s “Saturday Night Live”

Posted on February 14, 2021 by Tom Castaneda

Bad Bunny is preparing for a late night first…

The 26-year-old Puerto Rican Latin trap and reggaeton singer will make his debut appearance as an in-person musical guest at Studio 8H during next weekend’s episode of NBC’s Saturday Night Live.

Bad Bunny will be the musical guest opposite opposite host Regé-Jean Page, one of the breakout stars of Netflix’s Bridgerton, on February 20.

Bad Bunny had previously appeared in a remote-production of the NBC show last April alongside Keenan Thompson.

Bad Bunny (born Benito Antonio Martínez Ocasio) had a busy 2020, including making history on the Billboard 200. The rapper earned his first No. 1 on the chart with El Ultimo Tour Del Mundo, which became the first all-Spanish-language album to reach the peak position in the chart’s 64-year-history.

The album was also Bad Bunny’s third studio album of 2020, which also included YHLQMDLG — released in February and peaked at No. 2 — and Las Que No Iban a Salir from May.

Bad Bunny has collaborated with the likes of Cardi B and Drake, and he performed at last year’s Super Bowl halftime show alongside Jennifer Lopez and Shakira.

Cardi B Earns Top 10 Spot on EDO’s List of Celebrity Appearances in Branded Commercials During Super Bowl LV

Posted on February 13, 2021 by Tom Castaneda

Cardi B is makin’ super (bowl) impact…

Analytics corporation EDO has ranked the celebrity appearances in branded commercials during Super Bowl LV, with the 28-year-old half-Dominican American rap superstar earning a spot in the Top 10.

EDO’s list ranks the top-searched celebrities based on the number of times they were searched in a five-minute period after their ad dropped versus the average searched celeb who was in a Super Bowl ad (weighted at 100).

Cardi B, the only Latinx artist to make the Top 10, comes in at No. 10 for her UberEats Wayne’s World ad with an 8.5x search.

The spot shows Saturday Night Live’s famed characters Wayne and Garth (Mike Myers and Dana Carvey) in Wayne’s basement doing their cable access show from Aurora, Illinois.

“As a local access show, we want everyone to support local restaurants,” Wayne says.

“But, we’d never manipulate you the way all these commercials do,” Garth says as subliminal words “eat” and “local” flash on the screen.

Then there are repeated attempts to get the message out, including having baby versions of Wayne and Garth dressed in shirts that say “eat local.”

When Wayne says they would “never shamelessly rely on a celebrity cameo,” here comes Cardi B. The commercial then shows shots of Wayne and Garth dressed like Cardi, and vice-versa.

The Voice judges and fiancés Gwen Stefani and Blake Shelton respectively ranked in the No. 1 and 2 spots.

In their commercial, fellow Voice judge Adam Levine sets them up on a blind date with the tagline for the 5G network being “Don’t Trust Your Love Life to Just Any Network.”

Cardi B Releases Booty-Bouncing New Track “Up”

Posted on February 5, 2021 by Tom Castaneda

Cardi B is ready to rise up the charts…

The 28-year-old half-Dominican American rap superstar has released her latest single, the booty-bouncing track “Up,” as well as the song’s steamy music video.

Kicking off the clip in a cemetery, Cardi B, clad in a black corset, bids last year a final farewell as she steps on a man laying on top of a “RIP 2020” burial plot.

And it’s all up from there.

There’s twerking, tongue kissing and titillating looks, with Cardi B announcing: “Bardi’s back, and all you bitches f – – ked.”

Cardi B announced her new single on Monday, sharing the cover artwork and writing, “LETS GOOOOOO!”

It’s the follow-up single to Cardi B’s last release was “WAP,” her blockbuster team-up with Megan Thee Stallion that topped the Billboard Hot 100 last August.

She was named Billboard‘s 2020 Woman of the Year in December, accepting the honor from Breonna Taylor‘s mom, Tamika Palmer.

This weekend, Cardi B will be featured in an Uber Eats Super Bowl commercial alongside Mike Myers and Dana Carvey for the return of their Wayne’s World characters.

Robert Trujillo & His Metallica Band Mates to Perform on “A Late Show: Super Bowl Edition,” A Live Special Edition

Posted on February 2, 2021 by Tom Castaneda

Robert Trujillo’s preparing for a super Sunday…

The 56-year-old half-Mexican American musician and songwriter and his Metallica bandmates will appear on A Late Show: Super Bowl Edition, a live special edition of Stephen Colbert’s Late Show.

It will follow late local news after Sunday’s Super Bowl LV, beginning at approximately 11:35 PM ET/8:35 PM PT on CBS.

Super Bowl LV, from Raymond James Stadium in Tampa, Fl, will be CBS’ 21st Super Bowl broadcast overall, the most of any network.

This year’s Super Bowl will be unlike any seen in the past due to the coronavirus pandemic, which will limit the number of fans in attendance.

The Late Show with Stephen Colbert, a production of The Late Show Inc., airs weeknights (11:35 PM-12:37 AM, ET/PT) on the CBS Television Network.

Christina Aguilera to Perform at This Sunday’s Ultimate Super Bowl LV After Party

Posted on February 1, 2021 by Tom Castaneda

Christina Aguilera is ready to bowl you over…

The 40-year-old half-Ecuadorian American Grammy-winning singer will take part in the ultimate Super Bowl LV after party.

Aguilera joins a roster of performers that includes Alicia Keys, Brandi Carlile, Brittany Howard, Luke Bryan and more.

The Verizon Big Concert for Small Business will start a multi-year commitment to provide 1 million small businesses with resources they need to succeed by 2030. Verizon will also donate $10 million to the non-profit organization Local Initiatives Support Corp (LISC), which has been financially supporting businesses during the COVID-19 pandemic. Fans can make a one-time donation of $10 to LISC by texting SMALLBIZ to 20222 as part of Verizon’s text-to-give campaign.

Additional performers include H.E.R. and Jazmine Sullivan, who will respectively sing “America the Beautiful” and the National Anthem (alongside Eric Church) during the CBS Kick-Off Show at 6:00 pm ET, as well as Miley Cyrus, who’s set to kick off the TikTok Tailgate pre-show at 2:30 p.m. ET on TikTok and CBS.

The Weeknd is the headline performer of the 2021 Pepsi Super Bowl LV Halftime Show. He recently unveiled an 18-song collection of his greatest hits called The Highlights before his highly anticipated performance, which fans can purchase here this Friday (February 5).

The Verizon Big Concert for Small Business will stream immediately after Super Bowl LV on Sunday, February 7 at 11:00 pm ET on Yahoo and Fios as well as Verizon’s Twitter, Twitch, YouTube and TikTok accounts.

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