Danny Trejo to Receive Lifetime Achievement Award at Santa Fe Film Festival 

Danny Trejo is preparing to receive a special honor…

The 79-year-old Mexican American actor and Machete star will be honored with the Lifetime Achievement Award at the Santa Fe Film Festival on Thursday, during the festival’s opening night.

Danny TrejoIn addition to his iconic Machete character, Trejo is the star of From Dusk Til DawnSpy Kids, Con AirHeat and hundreds of other films and television series.

His new film, American Underdog, will hold its U.S. premiere at SFFF that night, kicking off the event that runs in New Mexico’s capital city from April 25-28.

“Danny Trejo has developed a prolific career in the entertainment industry with a hard earned and atypical road to success,” the festival notes. “From years of imprisonment to helping troubled youth battle drug addictions, from acting to producing, and now on to restaurant ventures, Trejo’s name, face, and achievements are well recognized in Hollywood and beyond, but it is his continuous role as a devoted father of three and an intervention counselor that bring him the most satisfaction.”

Trejo’s co-star in American Underdog, Veronica Falcón, will receive the festival’s Trailblazer Visionary Award, recognizing her work on screen on shows including OzarkQueen of the South and Perry Mason, and for her work off-screen as an activist. SFFF calls Falcón “an artist who has demonstrated excellence in the craft and served large in inspiring positive change in the world.”

Trejo got his start in acting in 1985, years after his release from San Quentin state prison in California. He had become a boxing champion behind bars and got a first start in movies by training Eric Roberts as a boxer for Runaway Train, which led to Trejo being cast in a small role in the film. That background in the ring served him well in American Underdog, “a redemption story set in the world of MMA by first-time Peruvian-American director, Gustavo Martin-Benites,” according to a release.

“Trejo essays the role of ‘Dennis,’ a trainer and former MMA fighter who reluctantly comes out of retirement to coach his ex-student – disgraced amateur MMA fighter, ‘Jai’, played by Indian-American actor Vishy Ayyar.”

Trejo says of the role, “My character ‘Dennis’ has come through the other side of the fire, and now he’s at a place in life where he’s got the experience, he’s lived it, and can give the wisdom and the guidance.”

Along with Trejo, Falcón and Ayyar, the film stars Taylor Treadwell, Suleka Mathew, Andrew Gray and Omi Vaidya. Naveen A. Chathapuram, Cristy Coors Beasley and Rashaana Shah produce the film. Ayyer co-wrote the American Underdog, which is based partly on his own experiences.

“After losing 50 million dollars in my real estate business, I was in shock as my life crumbled in front of me which led to filing for bankruptcy,” Ayyar said. “American Underdog is a testament that everyone comes to America as an underdog and can fall over and over again, but can find that redemption from the most unlikely of paths.”

Trejo’s own redemption story saw him overcome a childhood of abuse and addiction, to a career in Hollywood and now major success as an entrepreneur. As the festival notes, “Trejo’s expanding restaurant empire includes Trejo’s Tacos & Cantina, and Trejo’s Coffee & Donuts, with a fifth restaurant opening in downtown Los Angeles.” Two days ago, he was in London for the opening of a Trejo’s Tacos location in the English capital. He has authored two books, including Trejo’s Tacos: Recipes and Stories from LA.

Trejo has 29 upcoming cinematic projects in various stages of completion, including Hollywood Heist, a caper movie starring Alec Baldwin, Nick Cannon, Mickey Rourke and Tara Reid.

Netflix Releases First Look at Gina Rodriguez’s “Spy Kids: Armageddon”

Gina Rodriguez is spying a family adverture…

Netflix has released the first look images and a teaser trailer for Spy Kids: Armageddon, which introduces the 39-year-old Puerto Rican Golden Globe-winning actress and Zachary Levi’s family.

Gina Rodriguez, Spy Kids: ArmageddonRobert Rodriguez, who created the original franchise, is behind the reboot of the new film that introduces the next generation of spies with Everly Carganilla as Patty Torrez and Connor Esterson as Tony Torrez.

The preview shows the kids receiving a message from their mom, played by Rodriguez, telling them “something has gone terribly wrong.” Now it’s up to the kids to save their parents from a failed mission.

Spy Kids: Armageddon“When the children of the world’s greatest secret agents unwittingly help a powerful Game Developer unleash a computer virus that gives him control of all technology, they must become spies themselves to save their parents and the world,” reads a logline for the film premiering on September 22.

Racer Max co-wrote the film which also stars Billy Magnussen, Everly Carganilla and DJ Cotrona.

Gina Rodriguez Signs Overall Deal with 20th Television

Gina Rodriguez has a new deal…

The 38-year-old Puerto Rican Golden Globe-winning actress, the star and executive producer of Not Dead Yet, has signed an overall deal with 20th Television, the studio behind Rodriguez’s new ABC comedy series.

Gina RodriguezUnder the pact, Rodriguez will develop, direct and executive produce new series across all platforms through her production company I Can & I Will, run by executive Molly Breeskin.

Rodriguez and Breeskin will continue to follow the company’s mission statement to create art that tells stories from the unheard and unseen, to discover and expose new talent, and to increase empathy and understanding for all communities.

“Gina is a true multi-hyphenate, an extremely talented performer who’s as adept at directing and producing as she is in front of the camera,” said 20th Television president Karey Burke. “She has an incredible eye for IP, an optimistic and uplifting point of view, and a unique ability to spotlight underrepresented voices and stories in a broad and ambitious way.”

Best known for her award-winning title role in Jane the Virgin, Rodriguez will next be seen in Robert Rodriguez’s Spy Kids reboot and Players, both for Netflix.

She recently appeared in Netflix’s Lost Ollie and Amazon’s I Want You Back and is heard in the title role of Netflix’s Carmen Sandiego animated series as well as in the streamer’s Big Mouth.

I Can & I Will produced two seasons of Disney+’s Diary Of a Future President, for which Rodriguez directed the pilot and co-starred as the future president. With her family, she established the We Will Foundation to champion underprivileged youth through arts, education, scholarship funding and financial literacy.

“At I Can & I Will, we are constantly working to expand the narrative of underrepresented communities and I am over the moon to join forces with the incredible leaders at 20th in that mission,” said Rodriguez.

Alexa PenaVega & Carlos PenaVega Agree to Multi-Picture Overall Deal with Hallmark Media

It’s a hallmark agreement for Alexa PenaVega and Carlos PenaVega

The 34-year-old half-Colombian American actress and her 33-year-old Spanish, Venezuelan and Dominican American husband, an actor/singer, Big Time Rush member, have agreed to a multi-picture overall deal at Hallmark Media.

Alexa PenaVega & Carlos PenaVega“Alexa and Carlos PenaVega have become an important part of the Hallmark family over the years and we couldn’t be happier to extend our partnership with them,” said Lisa Hamilton Daly, Executive Vice President, Programming, Hallmark Media. “Whether starring together or headlining their own movies, the energy, creativity and passion they bring to each project is infectious and we can’t wait to see what lies ahead.”

“Hallmark has become a second home for our family. Over the last four years they have given us opportunities to grow as actors and producers all while raising our children, even if it means having the family on set!,” the PenaVegas said in a joint statement. “Developing projects alongside them has been a highlight of our careers thus far. We are thrilled to be able to continue creating content that is family friendly and current, while maintaining its core values that we love so much. Hallmark is special and we are looking forward to many more projects together.”

Alexa PenaVega has previously starred in such Hallmark films as Destination WeddingChristmas Made to Order and Taking a Shot at Love. Her film credits include 23 Blast, Machete Kills, Spare Parts, Wicked Blood, The RemainingThe Hunters and Spy Kids.

Carlos PenaVega starred on the Nickelodeon musical comedy Big Time Rush and recently completed a national tour with the ensemble. He previously starred in Hallmark Channel’s A Midnight Kiss.

Together, the couple has starred in three installments of Picture Perfect Mysteries for Hallmark Movies & Mysteries as well as the Hallmark Channel Original movies Enchanted Christmas, Love at Sea and, most recentlyLove in the Limelight.

They recently released their first book What if Love is the Point?

Gina Rodriguez to Star in Robert Rodriguez’s Next “Spy Kids” Film for Netflix

Gina Rodriguez is ready for her next adventure…

The 37-year-old Puerto Rican Golden Globe-winning actress will star in Spy Kids creator Robert Rodriguez’s next installment of the hot family adventure film franchise.

Gina RodriguezThe Jane the Virgin star will star opposite Zachary Levi, Everly Carganilla and newcomer Connor Esterson in the upcoming film from Netflix, Skydance and Spyglass.

Robert Rodriguez will write, direct and produce the next film, which will introduce the world to a new family of spies. Racer Max will co-write the film.

The film marks Rodriguez’s second family film with Netflix following the success of the 2020 family action film We Can Be Heroes.

This latest Spy Kids chapter is set after the children of the world’s greatest secret agents unwittingly help a powerful game developer unleash a computer virus that gives him control of all technology, leading them to become spies themselves to save their parents and the world.

David Ellison, Dana Goldberg and Don Granger will produce for Skydance, which will oversee development and production. Elizabeth Avellan and Max will also produce. Spyglass’ Gary Barber and Peter Oillataguerre will executive produce. Nick Nesbit will be Netflix’s creative lead on the film.

Rodriguez most recently landed a starring role in the ABC’s single-camera comedy Not Dead Yetwhich just got picked up to series. She also was tapped to lead the Amazon series Last Known Position

She was most recently seen in Amazon’s I Want You Back as well as Awake

Carganilla was most recently seen in The Afterparty, The Haunted Man and The Chair

Robert Rodriguez’s El Rey Network to Begin Streaming on the Roku Channel

Robert Rodriguez is livin’ a new stream

The 53-year-old Mexican American filmmaker’s El Rey Network, which is making a rare transition from cable television to free streaming, has set a deal for crucial real estate on the Roku Channel.

Robert Rodriguez

Starting tomorrow, the network founded by Rodriguez will start streaming as a 24-7 linear offering on the Roku Channel, one of more than 190 on the free outlet.

Launched in 2013 as a result of the agreement reached by Comcast and NBCUniversal with regulators yielding new commitments to diverse programming options, El Rey targeted young, English-speaking Latino viewers. It wound down its nearly decade-long run on traditional pay-TV at the end of 2020, having peaked at 40 million households. While other channels have gone dark on cable and returned as digital properties, El Rey is one of the first to attempt such a shift during the streaming era.

The Roku Channel, which has 40,000 on-demand film and television titles in addition to its linear offerings, reaches households with 70 million people. Since launching in 2017, it has become a leading home for free, ad-supported streaming, ranking as the No. 6 overall streaming site in a June Nielsen gauge of household reach. In the spring, Roku Channel launched an original programming banner, whose initial slate includes Quibi titles acquired last January.

With recent data suggesting that 60% of Hispanic viewers regularly stream free, ad-supported services, several other programmers have jumped into the fray. Pluto and Tubi have launched Spanish-language efforts and Univision (initially an investor in the El Rey network) just launched PrendeTV. But El Rey’s backers see little overlap in their streaming effort, which trades as the network always has on Rodriguez’s personal tastes and eclectic resume as the director of an eclectic roster of films from Spy Kids to From Dusk Till Dawn to Sin City.

El Rey does not plan an initial investment in original programming, with its 150 hours of originals almost entirely consisting of previously produced fare. The Roku Channel will be the exclusive first AVOD destination for Rodriguez’s feature film Red 11, which had a festival circuit run. Rebel Without a Crew: The Robert Rodriguez Film School will be another exclusive, starting in the first quarter of 2022. Other shows from El Rey include The Director’s Chair, featuring conversations between Rodriguez and guests like John Carpenter and Quentin Tarantino; and Cutting Crew, which is centered at a barbershop outside of Philadelphia; and El Rey Nation, a geek-fandom panel series.

Roku VP of Programming Rob Holmes told Deadline in an interview that the arrangement would give El Rey access to “millions of engaged streamers.” In the streaming world, he added, networks need to do four things well: deliver compelling programming; create a compelling user experience; acquire and retain users; and then monetize those users. Most programmers are comfortable with only the first of the four, he said.

“You’ve seen huge investments from big folks like Disney,” he said, “but there are many people who aren’t prepared to do those other three things. Recognizing that, they can be very successful at doing that first thing, which they’ve always been good at. …. They can rely on the Roku Channel to bring these other three capabilities and do it at a really big scale.”

Cinedigm, a specialist in streaming, joined forces with El Rey to take its network into the digital realm and refine the user experience. Unlike many other cable networks during the 2010s, El Rey never built an authenticated TV Everywhere app.

John Fogelman, CEO of FactoryMade Ventures and a co-founder of El Rey, told Deadline Rodriguez had been envisioning a leap to streaming since at least 2020. The environment “feels much more right” than cable, he said, but “it just wasn’t available when we started.”

Fogelman said El Rey will aim to use Roku as the foundation for other streaming deals with other providers. The economics of digital distribution are different from traditional pay-TV, where programmers get a dual revenue stream via carriage fees and advertising. Streaming channels take part in a revenue share from both distribution and ads, but the margins are slimmer and the tech platforms control most of the viewership data. Along with the technical challenges involved in taking a channel from cable to streaming, Fogelman said the whole experience was tantamount to “ripping off the Band-Aid.”

Based on initial feedback through various channels, he said, viewers are grateful to have a chance to keep tuning in. “That beat-up crown that Robert designed” in the El Rey logo, Fogelman said, “really means a lot to a lot of people.”

Ashley Hovey, Director of AVOD, The Roku Channel, said El Rey fits the Roku business model and the realities of streaming. Nine out of 10 U.S. Hispanic households are now streaming in the U.S., she said, making it “clear there is a growing demand for engaging, high quality Latinx entertainment. El Rey is changing the programming world in an exciting way that speaks to the future of audience discovery and engagement.”

Robert Rodriguez Signs Two-Year First Look Deal with HBO & HBO Max

Robert Rodriguez has sealed a new partnership…

The 53-year-old Mexican American filmmaker has signed a two-year first-look deal with HBO and HBO Max, founder of Troublemaker Studios.

Robert Rodriguez

As part of the collaboration, Rodríguez will first bring projects to the cable company and streamer for potential development as original series. His son Racer Rodríguez will serve as lead development executive under the pact. Projects could potentially be completed at the studio’s production facilities in Austin, Texas.

“Robert’s masterful, high concept productions are a perfect match for our HBO Max audiences. We are excited to jump into this partnership and work on brand-new, provocative stories,” said Joey Chavez, executive vice president of original programming, drama, HBO Max.

Rodríguez said of the partnership, “It’s intriguing to be able to tap into the wealth of iconic IP available across the WarnerMedia portfolio and explore new stories to tell. I’m looking forward to a meaningful collaboration with the high caliber creative talent at HBO and HBO Max who have proven they’re willing to take risks, challenge norms and tell inclusive stories while producing a wide breadth of quality content.”

Rodríguez is currently the executive producer and director of the Disney+ series The Book of Boba Fett, a spin-off of The Mandalorian. He’s known for his work as a writer, director, and producer of many notable films including DesperadoFrom Dusk Till Dawn, the Spy Kids franchise, Once Upon a Time in Mexico, Frank Miller’s Sin CityThe Adventures of Sharkboy and Lavagirl in 3D, Grindhouse, Machete, and Alita: Battle Angel.

Robert Rodriguez Partnering with Skydance Media & Spyglass Media Group to Reboot “Spy Kids” Franchise

Robert Rodriguez is reimagining his classic family franchise…

Skydance Media has optioned the rights to relaunch the successful Spy Kids franchise alongside Spyglass Media Group and the 52-year-old Mexican American filmmaker, who created the franchise.

Robert Rodriguez

Rodriguez will return to write and direct the next film, which will revolve around the activities of a multicultural family.

Spyglass owns the Spy Kids franchise and in recent months Skydance became intrigued in the IP as it looks to diversify its slate. For this next installment, Skydance will serve as the lead studio and oversee development and production.

Spy Kids

Prior to launching the Spy Kids franchise, Rodriguez was better known for his adult action films like Desperado and From Dusk Till Dawn but wanted to do something for his kids. He came with the idea of a group of siblings who took up the family business to save their secret agent parents from danger. The first film was a massive hit grossing $112 million at the domestic box-office and launched three sequels that collectively have earned over $550 million at the worldwide box-office.

While Rodriguez is still best known for his action thrillers like 20th Century’s Alita: Battle Angel, he did recently return to the family genre with Netflix’s We Can Be Heroes. Next up he has the thriller Hypnotic starring Ben Affleck and will shoot next The Mandalorian spin-off The Book of Boba Fett, which will bow next Christmas.

Netflix Puts into Development Sequel to Robert Rodriguez’s Kids Superhero Film “We Can Be Heroes”

There’s more heroes work for Robert Rodriguez

Netflix has put into development a sequel to the 52-year-old Mexican American filmmaker’s kids superhero film We Can Be Heroes.

Robert Rodriguez

The decision comes after the film’s success as one of its most-watched titles on the streamer during the holiday period.

We Can Be Heroes, which stars Priyanka Chopra Jones, Pedro Pascal, Christian Slater and YaYa Gosselin, is projected to be watched by 44 million households in the same time period, having reached No. 1 on its kids overall list in 88 countries.

The film is a spin-off of 2005’s The Adventures of Sharkboy and Lavagirl in 3-D and his hit Spy Kids franchise. It was released on December 25, 2020.

Sofia Vergara Teams Up with Robert Rodriguez & Rebecca Rodriguez to Develop Modern Take on “Zorro” with Female Lead

Sofia Vergara isn’t masking her excitement for her latest project…

The 48-year-old Colombian actress has teamed up with filmmaker Robert Rodriguez and his writer-director sister Rebecca Rodriguez to develop Zorro, a contemporary take on the classic masked vigilante character with a gender swap, for NBC. 

Sofia Vergara

The project’s creative team includes Vergara’s LatinWe production company, as well as Ben Siverman and Howard T. OwensPropagate. CBS Studios, where Propagate has a deal, will co-produce with Universal Television.

Co-written by the Rodriguezes and to be directed by Rebecca, Zorro centers on Sola Dominguez, an underground artist who fights for social injustice as contemporary version of the mythical Zorro. Her life is threatened by several criminal organizations after she exposes them.

Propagate set out to develop a television series re-imagining of Zorro with a female protagonist last season as one of the company’s first projects under its first-look deal with CBS Studios. The idea’s first incarnation, written by Alfredo Barrios Jr., also was set up at NBC.

Vergara and Silverman are frequent collaborators; they have teamed to produce together several projects over the past decade while Silverman was at Electus and after he joined Propagate, including the ABC drama series Killer Women.

Vergara received Emmy, Golden Globe and SAG Award nominations for her starring role on ABC’s Modern Family. Her feature credits include the Warner Bros. buddy comedy Hot Pursuit, which she also produced. Additionally, she executive produced the Spanish version of Desperate Housewives.

Robert Rodriguez was attached to direct The Mask of Zorro and cast Antonio Banderas as the title role before leaving the feature project. In television, he developed and executive produced the series adaptation of his movie From Dusk Till Dawn for his television network El Rey and also executive produced the Spy Kids animated series offshoot for Netflix. He recently directed an episode of Disney+’s The Mandalorian

Rebecca Rodriguez’s recent directing credits include episodes of TNT’s Snowpiercer and Showtime’s The Chi.