Lionel Messi is getting animated…
The 36-year-old Argentine soccer star has inspired Messi and the Giants, an animated series from Sony Music Entertainment and Sony Picture Television.
The series, which also counts Leo Messi Management as a co-creator, will launch at Mipcom next week.
The series depicts a 12-year-old Messi as he confronts various obstacles while traveling a video game on a quest to get home.
“Football is the only sport around the world that can inspire excitement and connection in the same way that storytelling does,” said Joe D’Ambrosia, EVP & General Manager, Sony Pictures Television – Kids.
Story editor and writer Guy Toubes (Odd Squad) is attached to the project, while Canary Islands-based Atlantis Animation serves as the lead creative studio driving graphic development and art treatment.