Sangalo Debuts on Billboard’s Social 50 Chart

Posted on March 11, 2017 by Tom Castaneda

Ivete Sangalo has sambaed her way onto a soclal chart…

The 44-year-old Brazilian singer makes her first appearance on Billboard’s Social 50 chart, bowing at No. 14 on the list dated March 18 following a flurry of activity around the 2017 Rio Carnival (February 17-March 5).

Sangalo’s arrival follows two weeks during which she performed at the event and was even named Carnival Queen by a fan-voted poll on Billboard.com, besting countrywoman and fellow singer Claudia Leitte. (It was a distinction Sangalo shared on social media, thanking her fans.)

She garnered 6.4 million Instagram reactions and 252,000 new followers on the service in the tracking week ending March 5, according to Next Big Sound. Her No. 14 debut also gives the singer her first Billboard chart appearance on a ranking that is not specific to Brazil.

Maluma Takes Top Two Spots on Billboard’s Latin Airplay Chart

Posted on February 1, 2017 by Tom Castaneda

Maluma is celebrating two concurrent hits…

The Colombian singer has become only the sixth act to concurrently hold the No. 1 and No. 2 spots on Billboard’s Latin Airplay chart as “Sin Contrato” soars 7-1 on the February 11-dated chart.

At the same time, the singer remains at No. 2 as a featured act on Shakira’s “Chantaje” for a third straight week.

At 23-years-old, he’s the youngest artist to rule the top two spots on the chart, and the first to do so since 2011.

Before Maluma, the youngest artist to conquer the No. 1 and No. 2 spots was Alejandro Fernandez, who at 25 ruled the chart for two straight weeks in January of 1998 with “En El Jardin,” featuring Gloria Estefan, at No. 1, while “Si Tu Supieras” was No. 2.

Selena spent the most weeks holding both top spots. Beginning four months after the Tejano superstar died, she spent six non-consecutive weeks at the top with “Tu Solo Tu” and “I Could Fall In Love,” between July and September in 1995. She would have been 24-years-old.

The most recent artist to achieve the feat was Pitbull on the October 15, 2011-dated list. He crowned the chart with “Rain On Me,” featuring Marc Anthony, while “Give Me Everything,” featuring Ne-Yo, Afrojack and Nayer, held the No. 2 slot.

The other acts to simultaneously hold the top two spots are Juan Luis Guerra and Juanes.

Maluma’s No. 1s on Latin Airplay
Title, peak date (weeks at No. 1)
“Borro Cassette,” Nov. 21, 2015 (three weeks)
“El Perdedor,” featuring Yandel, Aug. 13, 2016 (one week)
“Vente Pa’ Ca” (Ricky Martin featuring Maluma), Oct. 15, 2016 (two weeks)
“Chantaje” (Shakira featuring Maluma), Nov. 19, 2016 (three weeks)
“Sin Contrato,” featuring Fifth Harmony or Don Omar and Wisin, Feb. 11, 2017 (one week, so far)

“Sin Contrato,” which boasts a version featuring Fifth Harmony and one featuring Don Omar and Wisin, as well as Maluma’s original solo version, rises to the top boosted by a 38 percent at the radio format (to 15.1 million audience impressions in the week ending Jan. 29, according to Nielsen Music).

Meanwhile, on the Hot Latin Songs chart (which blends airplay, sales and streams), “Sin Contrato” earns a new peak hopping 13-7, reaching the top 10 for the first time in its 22nd charting frame. In addition to the on-air increase, 1.4 million U.S. streams (down 1 percent, in the week ending Jan. 26) also support the climb, which marks the singer’s fifth top 10.

Elsewhere on the charts, Maluma vaults 25-5 on Top Latin Albums with Pretty Boy Dirty Boy, with 2,000 equivalent album units earned, during the chart’s first week as a consumption based ranking. The updated chart switched to a multi-metric methodology, blending pure album sales, track equivalent album (TEA) units, and streaming equivalent album (SEA) units. Under the previous album-sales-only formula, the set debuted at No. 1 on the Nov. 21, 2015 chart. The jump marks the first time that the set returns to the top five since its arrival.

Finally, Maluma also lifts 14-10 on the Social 50 chart, which is powered by data tracked by music analytics company Next Big Sound, and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, and Tumblr. He previously peaked at No. 7 on the December 24 ranking.

Prince Royce Roars Onto Billboard’s Artist 100 Chart

Posted on January 17, 2015 by Tom Castaneda

Prince Royce is starting to see the fruits of his American crossover labor…

The 25-year-old Dominican American singer-songwriter has roared on Billboard’s Artist 100 at No. 78.

Prince Royce’s rise on the chart is boosted by the growing success of his first English-language hit, “Stuck On a Feeling,” featuring Snoop Dogg.

The Artist 100 provides the first weekly ranking dedicated to measuring artist activity across Billboard’s most influential charts, including the Billboard Hot 100 songs chart, Top Album Sales chart and the Social 50 chart.

The Artist 100 blends data measuring album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.

“Stuck On a Feeling” shifts into high gear on the Billboard Hot 100, jumping 78-63 in its third week on the chart. Social metrics account for the majority of his Artist 100 standing (41 percent), as he blasts 38-13 on the Social 50. Airplay follows at 29 percent, as the track gains by 19 percent to 29 million in all-format radio audience, according to Nielsen Music. Digital song sales account for 19 percent of his Artist 100 total, with the song up by 33 percent to 21,000 sold in the week ending Jan. 11.

“Stuck On a Feeling” previews Prince Royce’s forthcoming first English-language album.

During his young career, he has tallied three No. 1s on Top Latin Albums beginning in 2011.

Lopez Enters the Top 10 on Billboard’s Social 50 Chart with “I Luh Ya Papi”

Posted on March 22, 2014 by Tom Castaneda

It looks like Jennifer Lopez is getting plenty of luh on social media…

The 44-year-old Puerto Rican singer/actress and American Idol judge rises from 19-7 on Billboard’s Social 50 chart due to the hunk-filled new music video for her latest single “I Luh Ya Papi.”

Lopez, who performed the single with Idol alums Jessica Sanchez and Allison Iraheta on Thursday night’s results show, released the steamy clip on VEVO on March 13.

The video has registered more than 11 million global plays since its debut, contributing greatly to the 23 million plays (up 18 percent) on her VEVO channel in the week ending March 16.

The rise in conversation resulting from the video’s debut is evidenced in the 67 percent rise in weekly conversation about J. Lo, which translates into a 26 percent rise in weekly fan acquisition (adding 630,000 new fans to her audience).

This is J.Lo’s first visit to the top 10 since the August17, 2013 chart, when she was ranked No. 5.

The Social 50 ranks the most popular artists on YouTube, VEVO, Facebook, Twitter, SoundCloud, Wikipedia, MySpace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.

Shakira Lands Atop Billboard’s Social Media Chart

Posted on February 1, 2014 by Tom Castaneda

Shakira is No. 1 with a bullet on the social media charts…

The 36-year-old Colombian superstar singer and returning The Voice coach has reached No. 1 on Billboard‘s Social 50 chart.

Shakira jumped 5-1 to take the pole position. It’s her first time at No. 1 since Feb. 9, 2013, and only her second week atop the chart.

Shakira surged to the top of the heap after sharing another photo of her baby on January 25. That image garnered an astounding 2.1 million post-likes and a similar video got very quick real viewers.

In addition, the “Loca” singer released the Spanish version of her new single with Rihanna, “Nunca Me Acuerdo de Olvidarte,” to VEVO on January 22.

The “Nunca” audio post on VEVO has received more than 1 million views, and a successful promotional post on Facebook led to a 250% spike in weekly fan acquisition on the platform.

But Shakira isn’t the only Hispanic artist to make the Top 10…

Pitbull, who earned extensive press this week when it was announced that his track “We Are One (Ole Ola)” was selected as the official song for the upcoming FIFA World Cup, comes in at No. 5.

The track, which hasn’t been released, features Jennifer Lopez and Brazilian singer Claudie Leitte.

Pitbull’s boost in the Social 50 rankings is also complemented by Austin Mahone (47-40), who released his new single “MMM Yeah,” which features the 33-year-old Cuban American rap superstar. Overall, Pitbull ascends with a 132% increase in mentions on Twitter, a 7% rise in Facebook conversation, which leads to 928,000 new fans added overall (up 28% from the previous frame).

The Social 50 ranks the most popular artists on YouTube, VEVO, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.

Maldonado’s Pentatonix Debuts on Billboard’s Social 50 Chart

Posted on December 7, 2013 by Tom Castaneda

Kirstie Maldonado is making sweet music on social media…

The half-Mexican American/part-Spanish artist’s a cappella quintet Pentatonix – the winner of NBC’s The Sing-Off in 2011 – has landed on Billboard’s Social 50 chart, debuting at No. 24.

Pentatonix’s surge onto the chart is a reaction to its consistently-growing online fan base, which has been kept engaged by the group’s steady stream of releases to their YouTube channel.

The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.

Two weeks ago, Pentatonix released a video for their version of “Cruisin for a Bruisin,” a track from the Disney Channel original movie Teen Beach Movie.

The group appeared together on the Disney Channel on Sunday, November 17, during a special airing of the movie to help promote the show.

The effort, combined with a video for their version of “Little Drummer Boy,” released November 25, was the spark for their jump onto the Social 50.

The Disney Channel appearance is reflected in a 104% rise in conversation about the group the following week, which led to them adding 308,000 new fans to their online audience on Facebook and Twitter (up 39% from the previous week). The popularity of their subsequent video releases caused traffic on their channel to jump 77% over the previous week.

Lovato (Neon) Lights Up Billbooard’s Social Media Chart

Posted on November 28, 2013 by Tom Castaneda

Talk about neon hot! Demi Lovato leads the charge of Latinos on social media this week…

Hot on the heels of the video debut for her latest track “Neon Lights,” the 21-year-old part-Mexican singer, actress and The X Factor judge rises 12-8 on Billboard’s Social 50 chart with a 13% rise in overall chart points.

Lovato re-enters the top 10 thanks in part to the clip’s bow on November 21.

The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.

The video, with its neon lights-festooned rave scene, helps drive conversation about Lovato on Facebook up 57% over the previous week, helping her to accumulate 225,000 new followers on the platform (up 3.4%). The video helped Lovato accumulate over 15 million plays across all of her videos hosted on Vevo, a 66% increase over the previous week.

Further down the tally, several artists featured on the new charity album Songs for the Philippines see gains. The set, which raises funds for the Philippine Red Cross to benefit victims of Typhoon Haiyan (Typhoon Yolanda), features acts like Enrique Iglesias, Bruno Mars and Jessica Sanchez.

Iglesias ascends 30-23 with 278,000 overall fans added to his audience.

Meanwhile, Shakira moves 16-7 thanks to her usual family and baby-related postings on Facebook. A photo of her, husband Gerard Piqué and their son Milan received a staggering 2 million likes on Facebook since its posting on November 17. Other activity contributes to a 341% increase in conversation about Shakira on the Facebook platform, which helps grow her audience there by 329,000.

Miley Cyrus remains at No. 1 for the fourth week in a row while Eminem and Katy Perry hold at Nos. 2 and 3 respectively.

Rivera Reaches No. 1 on Billboard’s Social 50 Chart

Posted on December 23, 2012 by Tom Castaneda

Jenni Rivera has earned yet another posthumous honor…

The Mexican American banda singer, who died in a plane crash earlier this month at the age of 43, has reached No. 1 on Billboard’s Social 50 chart this past week as predicted, due to a peak in online activity surrounding her untimely passing, particularly the including her public memorial on Wednesday.

La Diva de la Banda added a little over a million fans across her various online outlets, accumulating 560,000 to her official Twitter account and 435,000 new followers to her Facebook page, following a 485% rise in weekly conversation on the platform as measured by Facebook’s People Talking About This statistic. Her videos on her VEVO channel saw an increase as well, experiencing a 1,500% rise in plays over the previous week to reach 8.7 million views throughout the week.

The Social 50 chart ranks the most popular artists on YouTube, VEVO, Facebook, Twitter, SoundCloud, Wikipedia, MySpace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions.

Rivera’s No. 1 position on the Social 50 chart follows her No. 1 finish on Billboard’s Top Latin Albums chart.