Boza Signs with Loud and Live & Tesa Entertainment as First Artist of Their Global Partnership

Posted on December 1, 2022 by Tom Castaneda

Boza is doubling down…

The Panamanian singer-songwriter has signed with marketing and media company Loud and Live and booking agency Tesa Entertainment.

The two companies signed a global partnership deal that includes “exclusive touring and booking rights,” according to a press release, with efforts to “elevate the Latin urban genre to the next level.”

Boza, who broke out in 2020 with his hit song “Hecha Pa’ Mí” and was nominated for best new artist at the 2021 Latin Grammys, is the first artist signed under the deal.

“We’re very happy with the evolution we’ve had with Boza, and we believe that this partnership will continue to help develop our artist’s career in a positive way,” said Boza’s managers Alberto Gaitan and Andrés Castro. “We’re proud to become part of the Loud and Live and Tesa family.”

“For me, it’s an honor to become part of Boza’s growth, moving forward,” said Giovanna Pérez, CEO and founder of Tesa Entertainment. “Unity is strength and with this new partnership deal alongside Loud And Live, we’ll complement each other perfectly with resources that will offer the Artist the best live show experience globally.”

Launched in 2017, the Miami-based Loud and Live has enjoyed a strong return to touring in 2021, with more than 400 shows and tours for clients including Carlos Vives, Ruben Blades, Camilo and Prince Royce. Tesa Entertainment was founded in 2021 by Pérez, previously at Rich Music and CMN, after working with artists such as Nicky Jam, Sech and Manuel Turizo.

“Loud And Live is honored to join efforts with Tesa Entertainment under the leadership of Giovanna, who brings unmatched experience in the urban genre booking business,” said Nelson Albareda, CEO of Loud and Live. “This alliance expands the offering of both companies, and we’re proud to be able to offer an added value to the artists with whom we work.”

Rosalia Added to Headliners Roster for Los Angeles’ Calibash

Posted on October 24, 2022 by Tom Castaneda

Rosalia is Bash-ful…

The 30-year-old Spanish singer/songwriter has been confirmed as a headliner for the annual Calibash, taking place January 21 and 22 at the Crypto.com Arena in Los Angeles.

In a display of women’s increasing clout in the Latin urban landscape, Rosalia will be joined by Karol G as a headlining act.

They join a previously billed group of headliners that also includes Ozuna, Myke Towers and Farruko.

The Latin urban megafest, widely known as the pioneer and still the most storied in a crowded Latin urban festival landscape, will also feature performances by Ivy Queen and Becky G, as well as Jhayco, Nío García, Zion & Lennox, Blessd, Sech and Feid.

Rosalía and Karol G will both perform one-offs, as their U.S. tours will have concluded by January. Tickets are already on sale.

All told, seven artists will perform per night at Calibash, a departure from the fest’s early years of dozens of acts on the bill, and also a departure from more crowded rosters. It’s part of an effort to more carefully curate Calibash, says Alessandra Alarcón, president of SBS Entertainment, which created and promotes the show.

Alarcón says that when she took over Calibash, “I thought the audience would be OK with there being less acts but more quality sets. I thought if we could edit this down and give the headliners half hour, 45 minutes, I think people would be stoked to see that. And I’m happy to say I was right.”

Last year, Calibash sold out three nights at Crypto.com Arena, even though the shows took place in the midst of a COVID-19 surge.

Calibash was the first Latin music festival devoted to urban music that not only took place consistently every year and always on the West Coast, but also became known for its performances — planned and unplanned — by mainstream artists like French Montana, Cardi B and memorably in 2016, Justin Bieber, in addition to a slew of other stars.

Both Calibash performances will kick-off with a pre-show fan festival that celebrates Latin music and culture at L.A. Live with surprise performances, experiences and more.

Calibash is owned and operated by SBS Entertainment’s parent company, Spanish Broadcasting System, which owns and operates some of Latin music’s top radio stations in the country, including Los Angeles’ KXOL-FM La Mega 96.3, the event’s official station.

Jhayco Teams Up with Feid & Sech for New Single “En La De Ella”

Posted on October 22, 2022 by Tom Castaneda

Jhayco is back with new music…

The 29-year-old Puerto Rican singer and rapper has joined voices with Feid and Sech to release the new single “En La De Ella.”

The triple-threat collaboration was produced by Sky and Jowan.

The hard-hitting, edgy reggaetón song combines each of their distinct vocals, resulting in an even sultrier production.

In true Jhayco, Feid, and Sech fashion, the witty lyricism focuses on empowering women with a very clear message: “Don’t even look at her, she’s doing her own thing/ Get her a bottle because that’s what she wants.”

“En La De Ella” could be called a new anthem for independent ladies.

The official music video was directed by Deathofgian in Miami and stars all three acts.

Maluma Releases New Single with Adam Levine & The Rudeboyz

Posted on October 20, 2022 by Tom Castaneda

Maluma is hoping to heal…

The 28-year-old Colombian singer, songwriter and actor has joined voices with Adam Levine and The Rudeboyz to release the highly anticipated single “Ojalá.”

The sultry reggaeton track features the Maroon 5 frontman and former The Voice coach singing in Spanish for the first time.

The new song — produced by Maluma’s longtime collaborators The Rudeboyz — finds the Colombian star and Levine trading verses about losing a girl and getting over the heartbreak. They both declare: It won’t be easy getting over them.

“Ojalá” is the debut single from The Rudeboyz’s upcoming debut album.

The track arrived alongside a music video directed by Diane Martel via NEON16 & Sony Music Latin.

The three-minute clip starts off with Chan El Genio and Kevin ADG (The Rudeboyz) listening to an “incredible” beat they just produced and say, “What if we can get Maluma and Adam Levine on this song, we’d kill it. Can you imagine? That would be a dream.”

The artists first announced the collaboration on October 14 via social media. Levine teased a 20-second clip of the upbeat track on his TikTok page, captioning the post, “#Ojala @RUDEBOYZ @Juan Luis.”

Maluma shared the snippet to his Instagram Stories and as a post, writing on one story, “What do you think about this?” Meanwhile, The Rudeboyz wrote, “A very important release for us with people we admire a lot!! Keep your eyes on this !! @maluma @adamlevine.”

Back in June, Levine had already hinted at a possible collaboration with Maluma. He posted a photo of them on Instagram of the two hanging out in a studio and wrote, “World ain’t ready.”

The Rudeboyz, who were recently signed by Tainy‘s NEON16, have produced hits for artists such as Shakira, Sech, Jennifer Lopez, Prince Royce and Sebastián Yatra, among others.

Rosalía Lands First No. 1 Billboard’s Latin Airplay Chart as a Solo, Unaccompanied Act with “Despechá”

Posted on October 5, 2022 by Tom Castaneda

It’s a special first for Rosalía…

The 30-year-old Spanish singer and songwriter’s “Despechá” tops Billboard’s Latin Airplay chart, as the song advances from No. 3 to lead the October 8-dated survey.

It’s Rosalía’s first No. 1 as a soloist, unaccompanied by any other act.

“Despechá” rules with a 19% increase in audience impressions to 9.34 million earned in the U.S. in the week ending October 2, according to Luminate.

It concurrently spends a second week atop Tropical Airplay — her second champ on that chart.

The new Latin Airplay coronation arrives almost five months after Rosalía captured her last No. 1 through a collaboration, since “La Fama,” featuring The Weeknd, led the tally for one week on the May 14-dated ranking.

While Rosalía boasts five total Latin Airplay No. 1s, with “Despechá,” her fourth straight leader, the Spaniard checks off a new milestone. The track is both her first chart entry and first No. 1 as a soloist unaccompanied by any other act. Three of her previous four No. 1s were collaborations in a lead role, while one, 2020’s “Relacion,” by Sech, Daddy Yankee and J Balvin, featured her alongside Farruko.

Further, “Despechá” crowns Latin Airplay in its eighth week, the fastest trek to the top among Rosalía’s five No. 1s. Let’s look at the songs’ ride to the summit:

Weeks to No. 1, Title, Artist (if other than Rosalía), Peak Date
14 weeks, “Yo X Ti, Tu X Mi,” with Ozuna, Dec. 28, 2019
11 weeks, “Relación,” Sech, Daddy Yankee & J Balvin featuring Rosalia & Farruko, Sept. 26, 2020
11 weeks, “La Noche De Anoche,” Bad Bunny & Rosalía, April 24, 2021
13 weeks, “La Fama,” Rosalia featuring The Weeknd, May 14, 2022
8 weeks, “Despechá,” Rosalia, Oct. 8, 2022,

Elsewhere, “Despechá” holds steady at its No. 7 high for a second week on the all-metric Hot Latin Songs chart which blends airplay, digital sales, and streaming activity.

Blessd Earns First No. 1 on Any Billboard Chart with “Medallo,” Featuring Justin Quiles & Lenny Tavarez

Posted on May 18, 2022 by Tom Castaneda

It’s a big first for Blessd.

The 22-year-old Colombian singer-songwriter and rapper has secured his first No. 1 on a Billboard chart as “Medallo,” with Justin Quiles and Lenny Tavarez, rises 4-1 on Billboard’s Latin Airplay ranking-dated May 21.

It’s also Tavarez’s first leader on the all-Latin genre tally, Quiles captures his third among a collection of 14 entries.

“I’m really excited!” says Stiven Mesa Londoño, better known as Blessd. “When I received the news that we were No. 1 on Billboard, I was very emotional. This only makes me work harder for many more wins.”

“Medallo” hits No. 1 in its 16th week with 11 million audience impressions (up 49%) earned in the U.S. in the week ending May 12, according to Luminate.

It evicts Rosalía’s “La Fama,” with The Weeknd, down to No. 5 after its one-week on top (7.6 million, down 29%).

“Medallo” is the fifth title of 2022, which has landed at the summit in at least 16 weeks or more. The other four comprise Karol G’s “Sejodioto,” Rauw Alejandro’s “Cúrame,” and Marc Anthony’s “Mala,” all with 17 weeks to the top, and Jhay Cortez and Sech’s “Ley Seca” (19 weeks).

Further, Blessd and Tavarez join a crew of five other acts who have secured their first champ on the all-Latin genre Latin Airplay chart in 2022. Here’s a recap of the leaderboard:

Artist, Title, Artists, Peak Date
Victor Cárdenas, “El Incomprendido,” with Farruko & DJ Adoni, Jan. 29
DJ Adoni, “El Incomprendido,” with Farruko & Victor Cárdenas, Jan. 29
Lis, “SG,” with Ozuna & Megan Thee Stallion, April 2
Megan Thee Stallion, “SG,” with Ozuna and Lisa, April 2
Ed Sheeran, “Forever My Love” and “Sigue,” both with J Balvin, April 9 and April 16, respectively
Blessd, “Medallo,” with Justin Quiles and Lenny Tavarez, May 21
Lenny Tavarez, “Medallo,” with Justin Quiles and Blessd, May 21

The Ovy on the Drums-produced track, concurrently lands atop Latin Rhythm Airplay after its third week at No. 3.

“At first, the idea of ‘Medallo’ was intended to be produced together with another artist who is also well positioned in Colombia,” the 22-year-old Blessd adds. “But in the end, it did not happen. In our counter plan, Lenny and Justin joined in and the song became a global hit.”

Among the trio, “Medallo” finds its home in Blessd’s roster. The tune is one of 10 tracks on the rapper’s Hecho en Medellín album, which has not entered the charts.

“The collaboration with Lenny and Justin was incredible,” Blessd concludes. “We went from making a song to becoming very good friends, the song transcended into my personal life.”

J Balvin to Co-Headline ‘Sueños,’ Chicago’s New Reggaeton & Latin Trap Festival

Posted on February 10, 2022 by Tom Castaneda

J Balvin is livin’ the sueño(s)…

The 36-year-old Colombian singer and rapper will co-headline Sueños, a new reggaeton and Latin trap festival in Chicago.

J Balvin will co-headline with Ozuna and Wisin y Yandel, when the festival takes place during Memorial Day Weekend (May 28-29).

The first-ever edition of Sueños — presented by the producers behind Baja Beach Fest and Lollapalooza, respectively, and Chicago’s Reventon Promotions — will also include sets by artists like Myke Towers, El Alfa, Tokischa, Sech, Natanael Cano, Fuerza Regida, Jhay Cortez, Blessd, Jowell & Randy, and DJ Luian.

“We’re honored to work with the producers of Lollapalooza and Reventon to bring a premier Latin festival to Grant Park in Chicago,” said Aaron Ampudia of Baja Beach Fest. “Reggaetón is a massive genre, but remains underserved by live festivals in the U.S. We’re extremely proud to expand to the US and serve our community and everyone who enjoys Latin music.”

Reventon Promotions’ Enrique Medrano added: ”Over a decade ago, I started Reventon Promotions with a dream of bringing authentic and diverse Hispanic entertainment to Chicago. Now I am excited and proud to be part of the first Sueños festival, an event that celebrates the Hispanic presence in the city, in addition to being held in the iconic and representative Grant Park right in the heart of downtown. What better place is there for thousands of people from different Latin American countries to meet, share, and celebrate with artists of the likes of J Balvin, Ozuna, and many more.”

Sueños’ inaugural edition will be the first of two back-to-back reggaeton festivals set to take place for the first time ever in Chicago over the summer.

The also new Más Flow three-day reggaeton fest — featuring headliners Don Omar and Ivy Queen — is confirmed for July 15 to July 17, and produced by Grass Root Events, a local production company.

Sueños and Más Flow join Chicago’s very own Ruido Fest, a Latin alternative music festival that launched in 2015, as the third and second Latinx music festivals to find a home in the Midwestern city, where Latinos are now the second-largest racial or ethnic group, growing by 5% from roughly 779,000 in 2010 to nearly 820,000 in 2020, according to census data.

Tickets for Sueños will be available via pre-sale beginning Friday, February 11, at 1:00 pm ET with the official on-sale launching at 3:00 pm at www.suenosmusicfestival.com.

Maluma Among the Headlining Acts for This Year’s Baja Beach Fest

Posted on January 22, 2022 by Tom Castaneda

Maluma is headed south of the border this summer…

The 27-year-old Colombian singer-songwriter will co-headline this year’s Baja Beach Fest, which will return to the beaches of Mexico this summer.

In addition to Maluma, the Rosarito-based fest will also be headlined by Anuel AA, Farruko and Wisin y Yandel.

The festival will also feature a headlining performance from Sinaloan heroes Banda MS.

The festival is slated to run two weekends in a row, from August 12-14 and August 19-21 for three days each. Each weekend will close out with a headlining set from Daddy Yankee, who recently suggested on social media he would be heading out on his last world tour this year.

The Reggaeton and Latin Trap festival will also see sets from Myke Towers, Natanael Cano, Sech, Jhay Cortez, El Alfa, Natti Natasha and more.

Jay Wheeler, Tokischa, Mora, Nicki Nicole, Arcángel and VF7 and Lunay, among others, are also set to perform at the beachside resort.

Baja Beach Fest first emerged as a one-day event in 2018 and has continued to grow each year.

In 2019, the festival expanded to two days and welcomed top-tier talent including Ozuna, J Balvin, Becky G, Bad Bunny and Nicky Jam.

In 2020, the festival postponed due to the pandemic and returned in 2021 with performances from Ozuna, Balvin and Karol G for 30,000 fans.

https://twitter.com/BajaBeachFest/status/1484615711443935232

Feid to Serve as Opening Act on Karol G’s Bichota Tour

Posted on September 27, 2021 by Tom Castaneda

Feid is hittin’ the road with his Colombian compatriot…

The 29-year-old Colombian singer and songwriter will serve as the opening act for Karol G, as she hits the road for her first-ever U.S. headlining Bichota Tour, named after her unapologetic and empowering single.

“I was looking for an artist that I listen to a lot and that the exposure of my tour can also be a plus in their career,” Karol, who’s making the rounds with her single “Sejodioto,” tells Billboard in a statement. “Besides, I love the fact that he’s from my country and my city, Medellin! I want to show the world where we come from. I’m very grateful for Feid and his team for joining this wonderful experience that will start soon.”

Feid, a Latin Grammy-nominated artist, is currently making the rounds with his fourth studio album Inter Shibuya – La Mafia. He’s known for penning hits for J Balvin and collaborating with countless artists, including Maluma and Sech.

“For a lot of people, I’m still a new artist and I want to find my space in reggaeton,” he previously told Billboard. “I don’t try to be like any other artist. I feel that I have a certain flow that characterizes my music.”

Now, Feid will take his unique flow and edgy reggaeton on the monthlong Bichota tour, kicking off on October 20 in Denver’s Mission Ballroom with pit stops in Los Angeles, New York, Atlanta, and Miami before wrapping up on November 27 in San Juan’s Coliseo de Puerto Rico.

“For me, it is going to be a huge door that is going to open. Ever since I began making music, for me, it is a dream to be able to tour in the USA and that Karol has given me the opportunity to accompany her by opening the shows is super important,” Feid tells Billboard. “I am very grateful to her and her entire team for the great opportunity they are giving me. We are preparing a very special show for this occasion and we are already dreaming of our own tour.”

Bichota Tour — where Karol will perform hits off of her most recent album, KG0516 – is produced by AEG Presents, and booked by UTA.

J Balvin Kicks Off NPR’s “El Tiny” Home Concert Series in Celebration of Hispanic Heritage Month

Posted on September 18, 2021 by Tom Castaneda

Size doesn’t matter for J Balvin…

The 36-year-old Colombian singer has kicked off NPR‘s “El Tiny” series in celebration of Hispanic Heritage Month.

Balvin’s performance on September 16 was the first of 10 “El Tiny” concerts that will feature Latin artists like Camila Cabello, Prince Royce, Sech, Nicki Nicole and Silvana Estrada. The series will run through October 15, the last day of Hispanic Heritage Month.

Backed by the Brooklyn Bridge in the middle of the East River, the chart-topping artist kicks off his 15-minute mini concert, singing new tracks off his latest and most personal album yet, Jose. He kicks off the set with “Vestido” and goes on to perform “Que Locura,” “OTRO FILI,” “F40” and closes with fan favorite “In Da Getto.”

“Even though we have some of the biggest names in Latin music scheduled, our ‘El Tiny’ takeover of the Tiny Desk (home) concerts is more than just entertainment,” Felix Contreras, host of NPR Music‘s Alt.Latino, said in a statement. “I firmly believe that music has always been an accurate barometer of what’s going on in the Latin communities here in this country. Reggaetón hip-hop, soul, Afro Latino, jazz — it’s all reflected in our lineup and shows how diverse our listening habits, and our community, is.”

The nine-time finalist at the 2021 Billboard Latin Music Awards recently spoke to Billboard about his 24-track set released on September 10. “The album was made thinking about myself and what I like to do,” Balvin said. “When I realized I didn’t have to box myself into a concept, like I did with Colores, I said, ‘The concept is me.'”

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