Louis Vuitton Revives Its Core Values Campaign with Rafael Nadal & Roger Federer

Rafael Nadal is embracing legend-making journeys…

Louis Vuitton has revived its Core Values campaign with the 37-year-old Spanish professional tennis player and his longtime tennis rival and friend Roger Federer.

Rafael Nadal & Roger FedererThe campaign, shot by iconic photographer Annie Leibovitz, features the former ATP World No. 1 players, a rare off-the-court pairing, ascending to the summit of Italy’s Dolomites mountain range. The imagery fits the campaign’s tagline: “There are Journeys that turn into Legends.”

The newly released campaign features Federer and Nadal 3,000 meters high, standing tall on the mountain peak. In the imagery, Federer sports a Monogram Christopher backpack while Nadal is pictured with the Monogram Eclipse version.

For the campaign, Nadal and Federer are not competitors but instead companions for one another on the journey up the mountain — a visual metaphor for their careers which have been “marked by deep mutual respect and friendship,” according to the luxury brand.

“I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, especially sharing it with Roger,” Nadal said in a release.

“He has been my biggest rival and now a close friend today,” Nadal continued. Federer shared similar sentiments.

“It’s a unique opportunity to be working on this campaign with Rafa,” Federer said in a release. “How we could be such rivals and then at the end of our careers be beside each other doing this campaign has been very cool. And where we are here today, I think it also embodies everything: at the peak of the mountains. For us it is something meaningful and special.”

Federer officially retired from tennis in 2022. Meanwhile, Nadal recently said that his own retirement is likely close.

Louis Vuitton originally launched the Core Values campaign in 2007 and has featured a slew of stars including Angelina Jolie, Bono, Sean Connery, Steffi Graf, Keith Richards, Muhammad Ali, Francis Ford Coppola, Sofia Coppola, Sally Ride, Buzz Aldrid and more.

The luxury fashion house aims for every Core Values campaign, and every Louis Vuitton design, to echo a trio of values: a journey beyond the physical, a commitment to excellence and a transmission of dreams.

The Core Values campaign will be released on Louis Vuitton’s social media channels and in print insertions on May 18.

Naya Rivera Among The Celebrities Featured in Chris Barker’s Annual Beatles-Style Tribute to 2020’s Biggest Losses

Naya Rivera is getting a special tribute…

British artist Chris Barker‘s annual Beatles-style tribute to lost celebrities features some of 2020’s biggest losses, including the late half-Puerto Rican actress/singer and Glee star, who drowned in July while on an outing with her son on California’s Lake Piru, as well as soccer legend Diego Maradona, Little Richard, Chadwick Boseman and Van Halen guitarist Eddie Van Halen.

Naya Rivera

Barker, who has been meticulously crafting his homage to the infamous cover of Sgt. Pepper’s Lonely Hearts Club Band since 2016 as a tribute to dearly departed pop culture icons and newsmakers — said his initial idea was to start with a blank slate in January and just add faces as the year went on.

The approach would’ve simply meant swapping out some images for more prominent ones as the year went on for a more “interactive” art project. But as this year just kept getting worse, he was glad he didn’t switch up his style.

Chris Barker's 2020 Sgt. Peppers Tribute

“Early spring I thought the devastating wildfires in Australia would be the defining moment of the year but, goodness me, 2020 just kept piling it on,” he tells Billboard. “So I had a couple of options of how to show this year was a year like no other. My immediate thought was social distancing; to have the characters all really spread out. But that would have proved really impractical.”

Instead, he stuck to the template of cramming as many singers, actors, athletes, public figures and news events as possible into the image, which this year includes everyone from police violence victim George Floyd to actors Kirk Douglas, Dave Prowse (Star WarsDarth Vader), Sean Connery, Diana Rigg, Monty Python‘s Terry Jones, Fred Willard and Jerry Stiller, as well as musical icons Florian Schneider (Kraftwerk), Peter Green (Fleetwood Mac), Kenny Rogers, Adam Schlesinger (Fountains of Wayne), reggae great Toots Hibbert, Neil Peart (Rush), Ronald Bell (Kool & the Gang), DJ José Padilla, Bonnie Pointer (Pointer Sisters) and Afrobeat star Tony Allen, among many others.

Barker’s next idea was to include a nod to how important masks were this year during the pandemic, but that would have made the concept way too complicated to pull off. After starting work a month earlier than usual (in September), he realized masking the figures would make many of them unrecognizable, and posting it around the American election as he usually does would likely leave too many important figures off in a year when the devastating hits just kept on coming.

“Who knew what else could be just around the corner? It has been such an awful, bleak year,” he said, revealing that his original background was a red sky with burning forests in a nod to the devastating Australian and American wildfires. But with Joe Biden‘s victory over one-term President Donald Trump last month and talk of a COVID-19 vaccine right around the corner, suddenly there was a glimmer of hope. And instead of sticking the Biden/Harris logo “in the middle of a burning hellscape,” the Trump campaign gave him an unexpected gift with lawyer Rudy Giuliani‘s legendarily disastrous presser at Four Seasons Total Landscaping.

“The surreal backdrop perfectly encapsulates the final nail in the coffin of the nightmarish Trump administration that inspired this whole project,” Barker said. “When I first did the 2016 montage, the loss of such an overwhelming number of iconic heroes was undoubtedly one of the defining stories of the year — even overshadowing Brexit and Trump. But this year, obviously the huge number of deaths from coronavirus is far more significant.”

With the real human cost of losses from COVID-19 piling up every day, Barker decided that the chalky floor of the Four Seasons parking lot was the perfect backdrop for an homage that also includes the losses of nearly 1.5 million worldwide to COVID, Trump’s presidency, Spencer Davis, Jeopardy host Alex Trebek, drag queen Chi Chi DeVayne, directors Alan Parker and Joel Schumacher, magician Roy Horn, Glee‘s Rivera, Lakers legend Kobe Bryant, Vera Lynn, Kelly Preston, and Gone With the Wind star Olivia de Havilland.

“Every line a reminder of a life taken, a family ripped apart. Every time I do this montage it is an emotional journey, however detached I may get from the subject matter while I’m in the thick of the Photoshop, when I put the list together for the key at the end and look at it, it is a quite sobering moment,” he said. “I know a lot of people who have lost family members this year and I always try to remember that all the people I am including have left people behind too. I have to try to be respectful to everyone and to pay tribute to them and the way they lived their lives.”

There are always a few losses that hit Barker the hardest, and this year for him it was Kraftwerk’s Schneider, Game of Thrones star Rigg and Python’s Jones.

All he asks is that if you are moved by his work, donate to the UK’s NHS charities this year.

Nadal Outlasts Novak Djokovic to Win U.S. Open Title…

Thirteen isn’t really that unlucky of a number for Rafael Nadal

The 27-year-old Spanish tennis star defeated Novak Djokovic in the U.S. Open men’s final 6-2, 3-6, 6-4, 6-1 to win the 13th Grand Slam title of his career and his second U.S. Open title.

Rafael Nadal

Nadal’s victory caps a remarkable comeback season. He’s won 60 of his 63 matches since returning from a seven-month hiatus forced by the chronic tendinitis in his knees.

Against Djokovic, regarded as the sport’s speediest retriever, Nadal proved the fitter man, pummeling the Serb with heavy topspin forehands, crafty backhand slices and rock-steady serves to win the championship.

“Probably nobody brings my game to the limit like Novak,” said Nadal, who fell on his back in relief when Djokovic’s final forehand plowed into the net to end the match, then jogged to the net to embrace his longtime rival.

With the triumph, Nadal moves into third on the list of all-time major titlists, behind Roger Federer (17) and Pete Sampras (14), and cemented his status as the most relentless competitor in tennis.

He also collected $3.6 million for his effort, which includes a $1 million bonus for dominating the North American hard-court season that feeds into the season’s final major.

Monday’s match was the 37th between Nadal and Djokovic and their third in a U.S. Open final. Nadal won the title in 2010; Djokovic exacted revenge in 2011.

Nadal had steamrolled into the match, compiling a 21-0 mark on hardcourts this season. He had lost his serve only once all tournament and conceded only one set.

But he hadn’t faced a challenger like Djokovic, the game’s best defender and a gutsy battler with a go-for-broke approach to big points.

While fans relished the matchup of the world’s No. 1 and 2 players, it was a fight both players knew would drain their last breath. Their last clash in a major, three months ago in the French Open’s semifinals, was a 4 hour, 37-minute classic that Nadal won 9-7 in the fifth set. And they staged the longest Grand Slam final in history, a 5 hour, 53-minute standoff for the 2012 Australian Open title that Djokovic claimed.

Monday’s reprise drew glitterati from around the globe, including Queen Sofia of Spain, famed Scottish actor Sean Connery and soccer legend David Beckham. But it was the 24,000-plus everyday ticket-holders who made Arthur Ashe Stadium crackle with electricity, screaming “Vamos Rafa!” and chanting “No-le! No-le!” at every shift of momentum.

In the end, Nadal outlasted Djokovic in a match that lasted 3 hours 21 minutes.

Afterward, he called it the most emotional match of his career.