Carla Morrison to Take Part in Special Panel at This Year’s Latin Alternative Music Conference

Carla Morrison is opening up about being creative while in quarantime…

The Latin Alternative Music Conference (LAMC) has announced the panelists and performers for their 2021 virtual event, including the 34-year-old Mexican singer and composer.

Carla Morrison

Morrison is scheduled to appear in a panel entitled “The Creative Process in Pandemic Times.” She’ll appear alongside Guaynaa, Eduardo Cabra, Alizzz, Aureo Baqueiro and Universal Music Latin‘s Aldo González.

 

For the second edition of its “Wonder Women of Latin Music” event, this year’s honorees and panelists include Sony Music‘s Maria Fernández, ASCAP‘s Gabriela González, Universal Music Spain‘s Alicia Arauzo, YouTube‘s Sandra Jimenez, Warner Music Latin‘s Gabriela Martinez and The Orchard‘s Laura Tesoriero.

Other panels include “Afro-Latino!” The panel includes producer Sergio George and artists Mabiland, Fidel Nadal, Carlos Alomar, La Dame Blanche and Akapellah.

The touring panel will focus on the topic of “Post Pandemic Touring” with CMN‘s Henry Cardenas, OCESA‘s Andrés Sánchez, WME‘s Richard Lom, Seitrack‘s Javier Montemayor, PopArt Music‘s Diego Sáenz and Electric Feel Entertainment‘s Austin Barmak. Other panels set to take place are “Publishing and Opportunities,” “Rompan Todo Y Ahora Qué?,” “Streaming Strategies,” “Digital Marketing and Promotions” and “Exploring Alternative Revenue Sources.”

Showcasing performers for this year include Vanessa Zamora, Silvana Estrada, Los Master Plus, KHEA, YENDRY, Niña Dioz, among many others.

Like last year, the 22nd annual LAMC will offer free registration for panels, workshops and showcases. For the latest on the LAMC’s schedule and to register, click here.

Daddy Yankee’s “Con Calma,” Featuring Snow, Surpasses Two Billion Views on YouTube

Daddy Yankee is back in the double-billion club…

The 43-year-old Puerto Rican rapper/singer and Snow’s collaboration “Con Calma” has reached a new milestone, surpassing over two billion video views on YouTube.

Daddy Yankee

This marks Daddy Yankee’s second video and Snow’s first visual to reach the remarkable number.

“Con Calma” also becomes Daddy Yankee’s seventh video as lead, featured artist or collaborator to form part of YouTube’s Billion Views Club.

“To transcend different cultures singing in my language and representing it has been a core mission since the beginning of my career,” Daddy Yankee expressed on Instagram. “There is no greater satisfaction than to continue building my legacy and continue to be relevant in the music industry.”

The global hit, which is an energetic, bilingual remake of Snow’s 1992 hit “Informer,” peaked at No. 1 on the Billboard Hot Latin Songs chart dated May 4, 2019, where it reigned for 14 consecutive weeks.

In addition, YouTube highlights that Daddy Yankee is the most-subscribed Latin artist on the platform with 30.6 million subscribers at the time of publishing.

“Huge congrats, Boss! It’s amazing to see you rompiendola on YouTube with ‘Con Calma’ hitting 2 Billion views and being the most subscribed Latin artist on our platform,” said Sandra Jimenez, head of Music Partnerships in Latin America at YouTube, in a press statement. “Your success on YouTube is a testament to your incredible musical talent, high engagement with fans, and YouTube’s unique ability to connect music artists with fans globally.”

Daddy Yankee and Snow reached this new achievement over a year after “Con Calma” entered YouTube’s Billion Views Club in June 2019.