Peso Pluma Tops YouTube’s List of Top 5 Most-Viewed Artists in the U.S. in 2023

Peso Pluma is this year’s streaming sensation…

YouTube has unveiled its Top 5 Most-Viewed Artists in the United States in 2023, with the 24-year-old Mexican Grammy-nominated singer-songwriter leading the pack.

Peso PlumaThe música Mexicana (Regional Mexican) phenomenon comes in at No. 1 for the first time on the coveted list due to fans connecting through his live performance at Coachella, for example.

The artist born Hassan Emilio Kabande Laija had more than 8.5 billion views throughout the year, according to a press release from the platform.

The massive success that songs such as Yng Lvcas’ “La Bebe (Remix),” “Ella Baila Sola” with Eslabon Armado, the Karol G-assisted “QLONA,” “Lady Gaga” in collaboration with Gabito Ballesteros and Junior H, and “Rubicon” had in 2023 ultimately made La Doble P the No. 1 most played artist on YouTube in the U.S. this year.

He’s followed by YoungBoy Never Broke Again at No. 2, Drake at No. 3, Bad Bunny at No. 4, and Taylor Swift at No. 5.

Peso Puma, who hails from Zapopan, also scored two songs on YouTube’s Top 10 Songs of the Year list with “Ella Baila Sola” at No.3 and “La Bebe (Remix)” at No. 4.

The former also wrapped the year at No. 1 on the Billboard year-end Hot Latin Songs chart. Penned by Pedro Tovar about a man drawn by a woman’s beauty, “Ella Baila Sola” made history as the first regional Mexican song to dominate the Billboard Global 200 chart, where it led for six consecutive weeks.

Additionally, Pluma topped Billboard’s Top 5 New Latin Artists of 2023 list and was No. 2 on the Top Latin Artist of 2023 list, following Bad Bunny.

Peso Pluma to Perform at This Year’s Billboard Music Awards

Peso Pluma is ready to bring Regional Mexican music to the masses…

The 24-year-old Mexican Música Mexicana star will perform at the 2023 Billboard Music Awards, which will take place on Sunday, November 19.

Peso PlumaPeso Pluma will perform “Rubicón,” a corrido — powered by prickly guitars — from his chart-topping album Génesis.

The performance will include a special guest appearance by boxing legend Mike Tyson, who is a self-declared Peso Pluma superfan. Over the summer, Tyson posted a video promoting Génesis, saying, “Ahhh, it’s my sh–!” when one of the songs starts playing.

Peso Pluma is a Billboard Music Awards first-time finalist, and is up for five total awards, including top new artist, top Latin artist, top Latin male artist and top Latin album for Génesis, which peaked at No. 3 on the Billboard 200 and spent 15 weeks at No. 1 on the Top Latin Albums chart, the most for a regional Mexican album.

He’s also a finalist in the top Latin song category with two entries there: “Ella Baila Sola” with Eslabon Armado and “La Bebe” with Yng Lvcas.

Peso Pluma was a top winner at October’s Billboard Latin Music Awards, taking home eight awards, including artist of the year, new.

Taylor Swift is the top finalist at the 2023 BBMAs with nods in 20 categories.

Bad Bunny and Peso Pluma are the top Latinx nominees (six each), with Eslabon Armado, Karol G and Selena Gomez coming in next (five each).

The 2023 Billboard Music Awards will have a first-of-its-kind collaboration with Spotify Fans First,” which will bring fans up close and personal with their favorite artists. Performances and awards will roll out across the BBMAs and Billboard social channels, as well as via BBMAs.watch on Sunday, Nov. 19. Billboard Music Awards performers will be revealed daily on BBMAs social channels, starting today.