A.CHAL is sharing his light…
The Peruvian R&B singer-songwriter and producer, whose real name is Alejandro Chal, has released his latest single “To the Light.”
A.CHAL has been making waves in the music industry since his 2013 debut EP Ballroom Riots where he showed off his skills as producer.
But it wasn’t until last year when he released his first studio album Welcome to GAZI that he became a charting artist, and proved to be a promising fresh voice in the hip-hop/R&B genre. His single “Round Whippin” reached No. 35 on Billboard‘s Mainstream R&B/Hip-Hop Airplay chart, and his songs have amassed 20 million U.S. streams to date.
A.CHAL’s self-love single “To the Light” is a quasi-reflection of A.CHAL’s journey to find himself as an artist while also establishing a connection with the Latin audience.
“I had been spending a lot of time in the desert and the desert gave me a specific mood that I wanted to bring that to life.” A.CHAL tells Billboard. “We met our director RJ Sánchez around that time and he shot and produced the video on his own. He wanted to portray that feeling of isolation you feel in the desert. The music provokes that emotion but the desert provides an open canvas to think about whatever it is you’re going through. It’s an honest piece of work and definitely relate to it. I actually just came back from the desert and felt like I re-shot the video.”