Bruno Mars is expanding his empire…

The 35-year-old part-Puerto Rican Grammy-winning singer/songwriter has launched his first-ever fashion brand called Ricky Regal, which is also the name of his newly adopted “designer” alter-ego.

“When I’m on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal,” he says.

The inaugural collection was created in partnership with Lacoste, and fuses the brand’s heritage elements with Ricky Regal’s 1960-’70s glam aesthetic. The ready-to-wear pieces include tracksuits, fluid button-up shirts, retro-inspired polos, patterned shorts, and a batch of fitted T-shirts. The range is rounded out by a selection of accessories, like slides, socks, and a pair of aviator glasses.

“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines,” Mars said in a statement. “Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor.”

The collection’s launch coincides with the release of “Leave the Door Open,” a track from Mars and Anderson .Paak. under the Silk Sonic moniker.

The Ricky Regal collection hit select retailers on Friday, and will be available at select Lacoste locations and its online store on Monday.

Lacoste is also showcasing the range at its new concept store on Los Angeles’ Melrose Place. The two-story space will transform every six weeks to highlight one of the brand’s collaborations, the first of which will be Ricky Regal. Lacoste is also launching immersive experiences focused on the Mars collaboration in The Webster Soho, The Webster LA, and UNKNWN in Miami’s Wynwood district.