Boza Signs with Loud and Live & Tesa Entertainment as First Artist of Their Global Partnership

Posted on December 1, 2022 by Tom Castaneda

Boza is doubling down…

The Panamanian singer-songwriter has signed with marketing and media company Loud and Live and booking agency Tesa Entertainment.

The two companies signed a global partnership deal that includes “exclusive touring and booking rights,” according to a press release, with efforts to “elevate the Latin urban genre to the next level.”

Boza, who broke out in 2020 with his hit song “Hecha Pa’ Mí” and was nominated for best new artist at the 2021 Latin Grammys, is the first artist signed under the deal.

“We’re very happy with the evolution we’ve had with Boza, and we believe that this partnership will continue to help develop our artist’s career in a positive way,” said Boza’s managers Alberto Gaitan and Andrés Castro. “We’re proud to become part of the Loud and Live and Tesa family.”

“For me, it’s an honor to become part of Boza’s growth, moving forward,” said Giovanna Pérez, CEO and founder of Tesa Entertainment. “Unity is strength and with this new partnership deal alongside Loud And Live, we’ll complement each other perfectly with resources that will offer the Artist the best live show experience globally.”

Launched in 2017, the Miami-based Loud and Live has enjoyed a strong return to touring in 2021, with more than 400 shows and tours for clients including Carlos Vives, Ruben Blades, Camilo and Prince Royce. Tesa Entertainment was founded in 2021 by Pérez, previously at Rich Music and CMN, after working with artists such as Nicky Jam, Sech and Manuel Turizo.

“Loud And Live is honored to join efforts with Tesa Entertainment under the leadership of Giovanna, who brings unmatched experience in the urban genre booking business,” said Nelson Albareda, CEO of Loud and Live. “This alliance expands the offering of both companies, and we’re proud to be able to offer an added value to the artists with whom we work.”

Dimelo Flow Teams Up with Reik, Jay Wheeler & Boza for Heartbreak Anthem “Winnie Pooh”

Posted on April 28, 2022 by Tom Castaneda

Dimelo Flow is pulling the heartstrings with his latest single…

While the catalog of the 33-year-old Panamanian deejay and producer, whose real name is Jorge Valdés Vázquez, includes saucy perreo bangers, his new track “Winnie Pooh” is a certified heartbreak anthem.

And Dimelo Flow called in reinforcements: Reik, Jay Wheeler, and Boza.

“Winnie Pooh” unites the renowned Mexican trio, Puerto Rico’s romantic voice, and the Latin Grammy-nominated Panamanian act in a mid-tempo pop-reggaeton produced by Flow and presented by Rich Music.

Making reference to the lovable and beloved bear, the lyrics tell the story of a person who gave it their all in a relationship and was underappreciated. “I filled you with so many details that you couldn’t even see yourself/ I watered the rose every day until it drowned/ I did everything to have you, but it was the other way around/ Take off your makeup because that’s not who I fell in love with,” Reik sings to kick off the track.

The chorus later announces, “This Winnie Pooh has no honey left.”

Each artist adds a unique flow to the lyrics. Boza, for example, states how he’s “Gucci” and his ex-girlfriend left him for “Old Navy.” “I’m not with you and it feels great/ Even Cristiano [Rolando] loses the ball,” chants Wheeler over a chill reggae beat.

“Winnie Pooh” follows Dimelo Flow’s star-studded collaboration “Suelta” featuring Rauw Alejandro, Farruko, Maria Becerra, Mr. Vegas, and Fatman Scoop.

Both tracks will form part of his upcoming album, Always Dream.

The music video was directed by Joel DeLeon “JD.”

Dalex Releases “Hola” Remix Featuring Lenny Tavárez, Chencho Corleone & Juhn

Posted on November 7, 2019 by Tom Castaneda

Dalexis saying hello again…

The 29-year-old Puerto Rican rrban singer has relaunched his latest single “Hola,” this time with an assist from Lenny Tavárez, Chencho Corleone and Juhn.

The original track belongs to Dalex’s debut album Climaxxx, released back in May. The lyrics tell the story of a boy who is reunited with a girl, and tries to seduce her as she did in the past.

While Dalex sings solo on the original, he’s joined by Tavárez, Corleone and Juhn for the upbeat remix. So far, the lyric video has gained more than 4 million views on YouTube.

Dalex, whose real name is Pedro David Daleccio Torres, was born in Philadelphia and raised in Juana Diaz, Puerto Rico. He kicked off his music career in 2013 as part of the duo Jayma & Dalex, and in 2016 announced his move to go solo, under the wings of record label Rich Music.

Sech Signs Worldwide Booking Deal with CMN Entertainment

Posted on October 15, 2019 by Tom Castaneda

Sech is ready to hit the road globally…

The 25-year-old Panamanian urban singer has signed a multi-year worldwide booking deal with Henry Cardenas’ CMN Entertainment.

The event and concert promotion firm will serve as the exclusive booking company for the singer, who’ll embark on a tour of the U.S. in 2020.

Sech’s partnership with CMN was first reported in the current issue of Billboard.

Nominated for three Latin Grammys, Sech’s Sueños Tourkicks of its first let on February 28, before heading to Houston, Los Angeles, Orlando, Miami, Chicago and New York.

The pre-sale begins on October 24th with tickets going on sale a day later.

“We know Sech will be the next leader in the urban genre not only in Latin America but in Europe as well,” said Cardenas, CEO and founder of CMN.

Sech is managed by Rich Mendez and his son Josh Mendez for Rich Music.

“Sech continues to make huge strides and building a strong team is key.,” commented the senior Mendez. “So we at Rich Music are excited to team up with Henry and the whole CMN family.”

Here are the Sech’s tour dates:

Feb. 28: Dallas
Feb. 29: Houston
March 1: Los Angeles
March 6: Orlando
March 7: Miami
March 12: Chicago
March 14: New York

Sech Extends Record for Most Non-Consecutive Weeks at No. 1 on Billboard Argentina Hot 100 with “Toro Trago”

Posted on September 19, 2019 by Tom Castaneda

Sech is still big in Argentina…

The Panamanian singer’s single “Otro Trago” has now claimed the top spot on the Billboard Argentina Hot 100 for a total of 13 weeks, extending its record for the most non-consecutive weeks at No. 1 on the chart.

The song by Sech and Darell held first place for seven consecutive weeks before its reign was interrupted by the rise of Rosalia‘s “Con Altura” for 21 days.

But “Otro Trago” returned to the top thanks to the remix of the track joined by three frontline players: Ozuna, Anuel AA and Nicky Jam.Since its return to No. 1, it has been ruling for six uninterrupted weeks, accumulating a total of 13.

However, the record for most weeks in a row at No. 1 is still Daddy Yankee‘s “Con Calma,” with a total of nine weeks.

The song by “The King of Reggaeton” remains in the Top 10 of the list. The track accumulated 32 weeks on the list, with 31 in the first 10 places. Currently, it is ranked No. 5, rising two places over the previous week.

The Argentina Hot 100 ranks the most popular songs in the country and is compiled by a formula that blends local streaming activity on leading music services like YouTube, Spotify and Apple Music, among others, as well as national radio airplay and plays of songs featured on a variety of Argentine TV networks. Streaming data is provided by Nielsen Music, while radio and TV measurement are powered by BMAT/Vericast.

The Billboard Argentina Hot 100 will appear in each monthly print issue and will be refreshed weekly each Wednesday.

Billboard Argentina Hot 100 Top 10 (Week of Sept. 14)
1. Sech feat. Darell – “Otro trago”
2. Anuel AA, Daddy Yankee & Karol G Feat. J Balvin & Ozuna – “China”
3. Rosalía & J Balvin Feat. El Guincho – “Con altura”
4. Jhay Cortez, J Balvin & Bad Bunny – “No me conoce (remix)”
5. Daddy Yankee & Katy Perry Feat. Snow – “Con calma”
6. Lunay – “Soltera”
7. Shawn Mendes & Camila Cabello – “Señorita”
8. Maluma – “11 PM”
9. Pedro Capó ft. Farruko – “Calma (remix)”
10. TINI & Greeicy – “22”

Sech Earns First No. 1 on Billboard’s Hot Latin Songs Chart with “Otro Trago,” Featuring Darell

Posted on August 11, 2019 by Tom Castaneda

Sech is a man on top (of the charts)…

The 25-year-old Panamanian singer has earned his first No. 1 on Billboard’s Hot Latin Songs chart dated August 10, as “Otro Trago” featuring Darell, pushes 5-1 in its 14th frame.

The track gets a big boost thanks in part to a new remix of the cut, which dropped on July 25, that features — in addition to Darell — Nicky Jam, Ozuna and Anuel AA.

“I’m extremely happy for the support,” Sech tells Billboard of his first No. 1. “I’m grateful to God, to Rich Music. There hasn’t been a Panamanian top a chart in a while, and I’m extremely proud and happy.”

The last Panamanian to top the Hot Latin Songs chart was El Chombowho scored his first No. 1 when “Dame Tu Cosita,” the remix alongside Pitbull and Karol G, featuring Cutty Ranks, landed atop the list over a year ago (May 12, 2018).

“Otro Trago,” which was written by Sech, Darell, Dímelo Flow and Joshua Méndezand produced by Dímelo Flow, also climbs 5-1 on Latin Streaming Songs, and debuts on the all-genre Streaming Songs chart at No. 22 with 15.9 million streams in the week ending August 1 (up 70%), according to Nielsen Music.

The song also sold 6,000 downloads (up 431%), pushing it 7-1 on Latin Digital Song Sales and enabling its debut at No. 30 on the overall Digital Song Sales list.

Radio play, meanwhile, advances with a 9-3 leap on Latin Airplay thanks to a 30% surge in audience impressions (to 12 million) earned in the week ending August 4.

As for Darell, he nabs his second No. 1 on Hot Latin Songs -which blends streaming data, digital sales and airplay. The Puerto Rican claimed his first leader in May 2018 when former No. 1 “Te Boté” (with Casper Mágico, Nio García, Nicky Jam, Ozuna and Bad Bunny) arrived at the summit where it remained for 14 nonconsecutive weeks.

Justin Quiles Added to Deezer NEXT 2018 Roster

Posted on July 25, 2018 by Tom Castaneda

Justin Quiles has NEXT…

The 28-year-old Puerto Rican reggaeton singer has been added to Deezer NEXT 2018, which focus on new emerging talent with a special emphasis on Latin artists.

The Deezer NEXT program includes 12 months of profile development, playlisting and taking part in creative artist marketing campaigns.

Quiles, who has written for artists like Daddy Yankee, Lil Jon and Maluma, joins a new roster that includes Brytiago, Greeicy and Javiera Mena.

Quiles has been signed to record label Rich Music. And in February 2017, the label and Quiles signed a distribution deal with Warner Music‘s Latin division.

Brytiago is signed to Daddy Yankee’s El Cartel Records and is the first Latin artist to be named a local Deezer NEXT act in both the US and in Latin America. The Puerto Rican singer was endorsed by the “big boss.”

“I am always looking for artists with longevity over an ‘in the moment’ artist without lasting power,” said Yankee.

Mena is a Latin Grammy nominee and Chilean Indie electro-pop musician; and Greeicy is a Colombian actress, singer-songwriter.

“I am excited for the journey with Deezer NEXT and look forward to being able to bring my songs to more people than ever before,” said Brytiago.

Deezer Next 2018 Latin class also includes Irie Kingz, a Colombian duo comprised of Oliva and Yeyo mixing Spanish and English known for “Me Want Party” and Mike Bahía, a Colombian popstar. Both acts were announced earlier this year.

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