Tag Archives: Reebok

Cardi B Appears in Reebok’s New ‘Meet You There’ Collection Video

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Cardi B is a lady of (ath)leisure…

Following her appearance in a Reebok commercial last July, the   26-year-old half-Dominican American rap superstar is back with a new video promoting the athletic footwear and apparel brand’s Meet You There collection.

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The 45-second ad features the Grammy-winning rapper in the brand’s bright and sporty athleisure apparel, which caters to both streetwear and athletic wear enthusiasts. She speaks about her unapologetic swagger, how The Bronx raised her, and how she always stays true to herself.

“A lot of people always talking about how I talk,” she explains. “I have a very deep accent, and I started feeling real insecure about it, but it’s like, ‘Nah, forget it.’ I gotta be real with myself all the time. That’s what I gotta do to stay me.”

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Reebok’s curated collection caters to both men and women and is available in an extended range of sizes beginning from (XXS – XXXL). 

Prices are also affordable, starting at $25 and topping at $70. 

The Meet You There collection is now available on Reebok.com.

Pitbull is the Top-Ranking Latino Artist on Forbes’ World’s Highest-Paid Hip-Hop Acts List

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Pitbull is a Cash King…

The 33-year-old Cuban American rap superstar, who recently released the official music vide for his latest single “Fireball,” has earned a spot on Forbes’ list of the World’s Highest-Paid Hip-Hop Acts, which is compiled from “pretax earnings for living artists whose work is primarily classified as hip-hop or rap.” Earnings include “income from touring, record sales, publishing, merchandise sales, endorsements and other ventures.”

Pitbull

Pitbull comes in at No. 13 on the financial magazine’s Cash Kings list, with a reported haul of $12 million during the reporting period from June 2013 to June 2014.

Along with performing at some 50 concert dates last year, Pitbull also made bank through lucrative endorsement deals for products including Kodak, Dr. Pepper, Voli vodka and Budweiser. He’s also recently announced plans to launch his own Sirius XM channel.

But Pitbull isn’t the only Latino on the list…

Swizz Beatz made $8 million during the same reporting period, landing him at the No. 16 spot on the list.

The 36-year-old half-Puerto Rican hip-hop artist and record producer is considered a rare exception among hip-hop’s top earners because he didn’t tour this year. But he does earn plenty on production and side ventures with the likes of Reebok, Lotus and Monster headphones. Don’t expect him to slow down, either: he’s been taking classes at Harvard Business School to hone his already-sharp financial skills.

Click here to see the complete list on Forbes.com.

Swizz Beatz Buys a Co-Ownership Stake in Monster Cable Products

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Swizz Beatz is expand his business empire…

The 34-year-old part-Puerto Rican hip hop recording artist, producer and disc jockey has purchased a co-ownership stake in Monster Cable Products — the company behind Beats by Dr. Dre — and joined the executive board.

Swizz Beatz

Noel Lee, the company’s founder and “Head Monster,” sought out Beatz’s expertise in creating a new cultural movement in consumer electronics. “The products that we have planned are revolutionary in technology, sound and style,” said Lee. “We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.”

Beatz will play off his recent work with Reebok by expanding Monster with partnerships across the globe and playing an integral role in designing the company’s strategy and planning.

“Monster has always been a go-to name for music electronics as well as a big part of music culture,” said Beatz. “Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”

In late 2008, Beats by Dr. Dre launched its first line of premium headphones with sound engineered by Monster. Last January, the partnership was terminated.

The company continues to manufacture advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming and continues to innovate in the field of mobile accessories and professional audio. Monster currently holds more than 300 U.S. and international patents and offers more than 4,000 products around the world.

In one of his first undertakings with the company, Beatz will host Monster’s Grammy after-party at the House of Hype on Sunday evening at the SLS Hotel in Beverly Hills.