Tag Archives: Rare Beauty

Selena Gomez Reaches Billionaire Status

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Selena Gomez has a billion reasons to smile…

The 32-year-old Mexican American singer, actress, producer and businesswoman has taken her beauty brand Rare Beauty all the way to the bank after five years.

Selena GomezGomez, a Golden Globe nominee, has reached billionaire status, according to a new report that finds her wealth has been largely driven by her Rare Beauty cosmetic brand, which she launched in 2019, as well as other ventures that leverage her 424 million Instagram followers.

With an estimated $1.3 billion worth, she’s now one of the country’s youngest female billionaires, per Bloomberg.

Rare Beauty makes up 81.4% of Gomez’s fortune.

The value also takes into account her interest in the Wondermind mental health startup, the estimated value of her music album sales and real estate properties, as well as earnings from streaming deals, brand partnerships, concert tickets and acting.

Although Gomez’s last solo tour was 2016’s Revival Tour, and her last album was 2020’s Rare, she has remained busy as a star and executive producer on Only Murders in the Building, which was recently renewed for Season 5.

Thanks to Only Murders in the Building, Gomez is currently nominated for an Emmy Award for Outstanding Lead Actress in a Comedy Series, her first nod in the category. The Hulu show is also up for Outstanding Comedy Series for the third consecutive year.

Meanwhile, Gomez is preparing to return to her roots with Wizards Beyond Waverly Place, a sequel series to her 2007-’12 Disney Channel series Wizards of Waverly Place, premiering Oct. 29 at 8pm ET/PT. Gomez and returning co-star David Henrie also serve as executive producers.

Selena Gomez’s Rare Beauty Partners with Hulu for “Only Murders in the Building” Makeup Set Inspired by Her Character

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Selena Gomez is celebrating the new season of her acclaimed TV series with a murderously beautiful way…

The 32-year-old Mexican American actress, singer and entrepreneur’s Rare Beauty is teaming up with Hulu for a cheeky collaboration celebrating the new season of Only Murders in the Building.

 

Selena GomezBeginning this week, fans have been able to shop the Only Murders in the Building makeup set inspired by Gomez’s character, Mabel Mora.

Mabel Mora’s Go-To Duo ($30) pairs Rare Beauty’s Soft Pinch Tinted Lip Oil in the shade “Delight” with the beauty brand’s bestselling Soft Pinch Liquid Blush available in an exclusive new shade called “Resilience.”

The set is available now at RareBeauty.com and will be available at Sephora starting September 3.

Hulu subscribers who shop the collection and other Rare Beauty products from now until August 31 will also receive a free Mini Puffy Tote Keychain in merlot (with a $50 purchase).

Gomez’s Rare Beauty is one of the most successful brands in the beauty industry, raking in an estimated $350 million last year, and despite rumors of a potential sale, Gomez has no plans of leaving the company.

“I don’t think I’m going anywhere. I am enjoying this a little too much,” Gomez said in April.

The successful beauty brand has made millions off blush alone, but beyond the draw of Soft Pinch Luminous Powder Blush and Soft Pinch Liquid Blush, Rare Beauty carries a wide selection of beauty must-haves like the True to Myself Tinted Pressed Finishing Powder, Perfect Strokes Universal Volumizing Mascara and the Find Comfort Collection.

Season 4 of Only Murders in the Building premiered on Tuesday on Hulu. The hit comedy starring Gomez, Martin Short and Steve Martin welcomes a slew of guest stars this season, including Eva Longoria, Eugene Levy and Zach Galifianakis, who play movie versions of Gomez, Martin and Short’s characters, respectively.

Selena Gomez to Host First-Ever Rare Impact Fund Benefit to Help Provide Mental Health Resources

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Selena Gomez is preparing to make a rare impact…

The 31-year-old Mexican American actress/singer and Rare Beauty founder is set to host the first Rare Impact Fund Benefit.

Selena GomezGomez’s event is scheduled to take place on October 4 in Los Angeles at Nya Studios, with all ticket proceeds supporting the Rare Impact Fund.

The benefit is hosted by Gomez’s own Rare Beauty cosmetics line, while the fund itself aims to maintain openness regarding mental health stigma and provide education to enquiring youth worldwide. One percent of Rare Beauty’s sales are also donated to the fund.

“There is nothing more important to me than getting young people access to the resources that they need to support their mental health,” Gomez told People in a statement. “This is a personal mission and the reason that I created the Rare Impact Fund. I am incredibly proud to host the inaugural Rare Impact Fund Benefit and look forward to an inspiring night of raising funds for these lifesaving services and showcasing the impact we have made so far.”

Gomez’s Only Murders in the Building co-star Martin Short and her “Wolves” collaborator Marshmello are slated to join the event, with additional performers and entertainment to be announced at a later date. In addition to people speaking at the event, there will also be a live auction that will take place.

“We are thrilled to announce the inaugural Rare Impact Fund Benefit, an evening filled with inspiration and purpose,” Elyse Cohen, vp of social impact & inclusion at Rare Beauty, and president of the Rare Impact Fund told People. “This event will highlight the importance of supporting youth mental health and raise funds for the incredible organizations providing critical mental health tools and resources for young people around the world. With the support of our partners, donors, and community, we hope to further our mission to reduce the stigma associated with mental health and increase access to mental health services and education.”

Tickets to the inaugural Rare Impact Fund Benefit can be purchased here.

Selena Gomez Donates Autographed Collection of Rare Beauty Products for ASCAP Foundation Silent Auction

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Selena Gomez is helping raise money to help develop music’s next superstar….

The 30-year-old Mexican American musician is taking part in the second annual ASCAP Foundation Silent Auction, launched Thursday, December 1, with donations supporting music education and talent development programs throughout the country.

Selena GomezGomez has donated an autographed collection of her Rare Beauty products.

Meanwhile, Ashanti is offering up a special one-on-one…

The 42-year-old half-Afro-Dominican singer/actress is auctioning off a private dinner with her.

Other silent auction items include an autographed vinyl copy of Olivia Rodrigo‘s album Sour, a personalized video from The Chainsmokers, an autographed Fender guitar from Bon Jovi guitarist Richie Sambora, a bottle of bourbon signed by Chris Stapleton, a hat signed by Alan Jackson, VIP tickets to a show by DJ Steve Aoki in Las Vegas, and more.

The auction, located at charitybuzz.com, will run through December 16.

“For nearly five decades, The ASCAP Foundation has fulfilled ASCAP’s mission to support aspiring music creators at the most fundamental level, by funding music education and talent development programs in schools and communities across the U.S.,” said Nicole George-Middleton, The ASCAP Foundation Executive Director, via a statement. “We are thrilled to host our silent auction for a second year and hope that music lovers everywhere will join in to support The Foundation and land some one-of-a-kind holiday gifts for their family and friends.”

Other donors include Broadway legend Stephen Schwartz, Shawn Mendes, songwriter and writer advocate Paul Williams, country artists Carly Pearce, Old Dominion and Kelsea Ballerini, actress-author Diane Keaton, NBA champion Kevin Durant, Universal Studios, Nightbird Studios and legendary musician-writer-producer Quincy Jones.

The ASCAP Foundation launched in 1975 and is dedicated to supporting American music creators, through encouraging development via music education, talent development and other programs such as songwriting workshops, grants, scholarships, and community outreach programs.

Selena Gomez Teases New Music

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Selena Gomez is back in the studio…

This week, the 29-year-old Mexican American singer/actress shared a clip of herself inside the vocal booth on TikTok, simply captioned “New.”

Selena GomezThe catch? The TikTok comes virtually without any sound, so Selenators aren’t able to get an audible sneak peek of what Gomez is cooking up.

Whatever music she’s making, though, will be a follow-up to her 2021 Spanish-language EP Revelación, which peaked at No. 22 on the Billboard 200 and earned Gomez her first-ever Grammy nomination, for best Latin Pop Album, at the 64th annual Grammy Awards in April.

Gomez’s most recent full-length studio effort, meanwhile, was 2020’s Rare, which contained No. 1 hit “Lose You to Love Me,” as well as follow-up singles “Look At Her Now,” “Rare” and “Boyfriend.”

Gomez’s behind-the-scenes TikTok isn’t the first time she’s teased new music in the last few weeks, either.

During a celebration event for her cosmetics brand Rare Beauty, she hinted at the prospect during a rapid-fire Q&A session with TikTok makeup artist Mikayla Nogueira.

Of course, the onetime Disney Channel starlet has had plenty of other commitments on her plate in between albums: Season 2 of her hit series Only Murders in the Building just premiered on Hulu and she also took time off to attend the star-studded wedding of Britney Spears and Sam Asghari, where she even jumped on the mic with Paris Hilton to perform an impromptu rendition of “Stars Are Blind” for the bride.

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♬ original sound – Selena Gomez

Selena Gomez Partners with Our Place for New Kitchenware Collection

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Selena Gomez is highlighting her kitchen essentials…

The 29-year-old Mexican American actress/singer has teamed up with Our Place for a new collaboration aimed at inspiring users to “reconnect with their heritage through food.”

Selena Gomez x Our PlaceGomez, an amateur chef, released the new collection with the kitchenware brand on Thursday.

Our Place x Selena Gomez is comprised of pieces from Our Place’s Essentials Collection, but in limited edition colors — Azul and Rosa — hand-picked by Gomez.

Featured in the collection are colorful renditions of the popular Always Pan ($145), Perfect Pot ($165), knife trio ($145), drinking glasses ($50), main plates ($50), side plates ($40) available in sets of four, and Selena’s Bundle ($215), which comes with an Always Pan, drinking glasses, and main plates.

The electric blue adds a “playful pop” of color to the kitchen, while the lush berry pink is inspired by the Rare Beauty founder’s favorite bold lip shades, according to a news release sent to Billboard.

In addition to debuting the collection, Gomez posted a blooper reel from the cookware campaign on TikTok Thursday.

The pop star and Our Place founder Shiza Shadid connected over their shared belief that a home-cooked meal can “bring our world closer together.” In the spirit of giving back, 10% of net proceeds from the collection will support the Rare Impact Fund, a nonprofit affiliate of Gomez’s beauty brand.

Gomez is no stranger to charitable brand collaborations, she explained to the The Hollywood Reporter in an interview about her HBO Max cooking show Selena + Chef.

The series, which has been renewed for a fourth season, raised over $360,000 for 23 nonprofit organizations.

“When we first started discussing the show, this was the most important aspect to me. Whenever I agree to come on board with a brand partner, I always make sure there is a charity aspect to the deal,” she explained.

Each of the items listed are available in electric blue or lush berry.

Selena Gomez Launches “Your Words Matter” Campaign in Partnership with Rare Beauty & Mental Health First Aid

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Selena Gomez has a few words to share…

This Mental Health Awareness Month, the 29-year-old Mexican American actress/singer has launched a new campaign about the importance of language.

Selena GomezGomez, who has been an outspoken mental health advocate, took to social media on Sunday to announce the launch of a new campaign called Your Words Matter.

The initiative — which aims to “educate on the power of your words when talking about mental health,” according to a statement — is a partnership between Gomez’s makeup company Rare Beauty and Mental Health First Aid.

“Your words matter,” Gomez wrote to her 317 million followers on Instagram. “Join @RareBeauty for Mental Health Awareness Month as we share resources and bring awareness to the power of your words all month long on IG and RareBeauty.com/RareImpact. Together we can break the stigma.”

The Only Murders in the Building star’s post also included a screenshot of a powerful message she wrote on the Notes app of her phone.

“Words can be a barrier to people seeking help and increase the stigma associated with mental health. Many of these words have been normalized and accepted for far too long, but it’s time we bring awareness to the words we use… because they matter,” she wrote.

“Even in my own TikTok video, I now realize that my words matter and can have a powerful impact. Just like all of you, I’m learning every day. We may slip up, and that’s okay, what’s important is that we try to do better and give ourselves compassion.”

Rare Beauty offered some tips on Instagram about changing language to focus on the person and not their mental health. For example, instead of referring to someone as “a bipolar person,” one could say, “a person who has bipolar disorder.” Or changing “someone who committed suicide” to “a person who died by suicide.”

For last year’s Mental Health Awareness Month, Gomez and Rare Beauty launched the Mental Health 101 campaign, which is “dedicated to supporting mental health education and encouraging financial support for more mental health services in educational services,” she wrote on Instagram.

Gomez, who’s recently turned her sights on founding a mental wellness website called Wondermind, first opened up about her bipolar diagnosis on her Bright Minded Instagram Live series in April 2020.

In September 2019, she won the 2019 McClean Award for her mental health advocacy and detailed her struggles with anxiety and depression during her acceptance speech.

Selena Gomez Launches Mental Health 101 Campaign with Her Rare Beauty Brand

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Selena Gomez is hoping to raise awareness of mental health issues…

The 28-year-old Mexican American actress/singer has launched a new Mental Health 101 educational campaign with her beauty brand Rare Beauty.

Selena Gomez

In a note to her 222 million Instagram followers, the singer wrote about how Mental Health 101 “is so close to my heart because of my own struggles with mental health.”

She opened up about her bipolar diagnosis for the first time with Miley Cyrus on her Bright Minded Instagram Live series a year ago, in April 2020.

In September 2019, Gomez won the 2019 McClean Award for her mental health advocacy and detailed her struggles with anxiety and depression during her acceptance speech.

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“I know first hand how scary and lonely it can feel to face anxiety and depression by yourself at a young age. If I had learned about my mental health earlier on — been taught about my condition in school the way I was taught about other subjects — my journey could have looked very different,” she continues writing.

Mental Health 101 is the education Gomez wished she’d had in school but is now dedicated to providing for others. The initiative, which coincides with May being Mental Health Awareness Month, is “dedicated to supporting mental health education and encouraging financial support for more mental health services in educational services,” according to her follow-up Instagram post. The set of slides — which starts off by listing mental health as its own school subject next to math, science, history and P.E. — contain shocking statistics about mental health, a petition calling on the philanthropy community to support mental health services in schools, and a fundraiser for the Rare Impact Fund that she launched on her 28th birthday last July.

The original plan for the Rare Impact Fund is to raise $100 million over the next 10 years to provide mental health services to underserved communities, with 1% of annual sales on Rare Beauty products in addition to funds raised benefiting the fund. Once Gomez reaches this goal, the Rare Impact Fund will become one of the largest known funds supporting mental health from a corporate entity. Now she’s zeroed in on distributing the money to organizations that have “created evidence-based programs that address social and emotional learning in schools, strengthen youth support networks through mental health trainings, and provide more suicide prevention and crisis response in educational settings ranging from K-college,” according to the GoFundMe page. On her second IG post, Gomez wrote that Rare Beauty will be matching $200,000 of donations.

Last summer, Rare Beauty also created the Rare Beauty Mental Health Council, which brings mental health experts from universities, organizations and companies together to guide the company’s strategy. Members of the Rare Beauty Mental Health Council include Permission to Feel author Dr. Marc Brackett of the Yale Center for Emotional Intelligence; Dr. Scott L. Rauch of McLean Hospital; Dr. Jane Delgado of the National Alliance for Hispanic Health; Sad Girls Club CEO/founder Elyse Fox; NAMI National Director of Strategic Partnerships Katrina Gay; singer-songwriter Justin Tranter; The Cut Editor-in-Chief Lindsay Peoples Wagner; The Happiness Project author Gretchen Rubin; Sephora Vice President of Merchandising, Makeup Jennifer Cohen; and YouTube‘s Global Social Impact Marketing Director Kit Hayes.

“For anyone who is hurting right now, I hope you know that you are not alone. I’m a believer in seeking help. Getting support and educating myself on mental health has changed my life, and it can change yours, too,” her note concludes. “I hope that Mental Health 101 will be the stepping stones for others that I wish I had… to get connected to the resources they need, and to empower young people in ways that may not have been possible before.”

Selena Gomez Shares Glam Cowgirl Photos on Social Media

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Selena Gomez is embracing her Texas roots…

The 28-year-old Mexican American singer/actress has shared photos on Instagram of the former Disney Channel star wearing a sequined fringe cowgirl jacket, black lace bralette, jeans and black lace-up heeled boots and sporting her own Rare Beauty makeup line.

Selena Gomez

Rare Beauty’s official account praised their founder for being “100% that girl,” while DJ Snake crowned the social media queen with an emoji.

Their bilingual collab “Selfish Love” debuted within the top 10 region of Billboard‘s Hot Latin Songs chart and hit No. 1 on the Latin Digital Song Sales (on the chart dated March 20). The song comes off Gomez’s chart-topping Spanish-language EP Revelación, which she released March 12.

Gomez recently contemplated possibly retiring from her music career in her cover story for the April issue of Vogue. “It’s hard to keep doing music when people don’t necessarily take you seriously. I’ve had moments where I’ve been like, ‘What’s the point? Why do I keep doing this?'” she confessed. “‘Lose You to Love Me’ I felt was the best song I’ve ever released, and for some people it still wasn’t enough.”

Shop Rare Beauty at Sephora.

PETA Declares Selena Gomez’s Rare Beauty Its Favorite Vegan Makeup Line

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Selena Gomez’s pawsitive efforts to push animal rights forward are being recognized.

PETA‘s 15th annual Libby Awards have been announced, with the 28-year-old singer, actress and entrepreneur taking home one of the prizes.

Selena Gomez

Gomez’s cosmetics line Rare Beauty won favorite vegan makeup line for being animal-test-free and cruelty-free as certified by PETA, joining more than 48,000 other companies in the organization’s Global Beauty Without Bunnies database.

Lizzo won favorite vegan cooking videos for whipping up green chile enchiladas with jackfruit with a jackfruit margarita and a Thanksgiving dinner that turned out to be 100% plant-based.

“These compassionate celebrities didn’t let the pandemic stop them from walking the walk when it comes to kindness to animals,” Marta Holmberg, PETA senior director of youth programs, says in a press statement. “PETA is honoring the superstars who are leading by example and proving that helping animals can be as simple as whipping up jackfruit enchiladas or buying a vegan lipstick.”

Lily Collins not only scored her new best friend Redford from an animal shelter during quarantine, but also the honor for most pawsitive quarantine story. And during the early stages of quarantine when every A-lister began binge watching Netflix‘s Tiger King, Riverdale star Madelaine Petsch spoke up on her Instagram Story about how “these animals belong in the wild they aren’t meant to be domesticated and put in cages.” Her declaration took home the award for favorite post for animals.

To find all the winners and more information about the PETA Libby Awards, head to PETA.org.