Jimmy Humilde & Rancho Humilde Executives Discuss Latino Politics with U.S. Senator Alex Padilla

Jimmy Humilde goes to Washington…

Earlier this month, the Mexican American music executive, the CEO of Rancho Humilde and executives at the indie label traveled to Washington, D.C., to meet with U.S. Senator Alex Padilla (D-Calif.).

Jimmy Humilde, Rancho HumildeJoined by the label’s co-founding partners José Becerra and Roque Venegas, the meeting, requested by Humilde, focused on discussing key issues that affect the Latino community in the U.S., like a path to citizenship for the millions of undocumented immigrants living in the country.

The last time the U.S. immigration system was meaningfully reformed was in 1986, when then President Ronald Reagan signed the Immigration Reform and Control Act.

Additionally, Humilde expressed his “desire for U.S. consulates and embassies to create panel discussions and educational programs that enable the discovery of hidden talents that can be developed in the U.S. market,” according to a press release. The label executives also met at the White House with President Joe Biden’s senior advisory team to “assess possible ways for the Latin community to participate more in important voting processes at the national level.”

While the discussions in Washington have yet to lead to any sort of reform or the introduction of any new policies, Humilde and his L.A.-based team have been active on a local level.

Most recently, Rancho Humilde and its artist Fuerza Regida made a joint donation of $20,000 to the organization Inclusive Action for the City, whose work is promoting the legalization of street vending.

“Street vending should be recognized in the city as an honest trade,” Humilde said in a statement. “It is not only a source of job creation, but it’s also a sector that boosts consumption in the city. I understand their hardships and concern, because at one point it was there where I found my living and that of my family.”

In February, Humilde hit No. 1 on Billboard’s Latin Producers chart (dated Feb. 4) for the first time, thanks to nine production credits on the Hot Latin Songs survey.

Rancho Humilde, whose roster includes artists link Ivonne Galáz, Junior H and Fuerza Regida, finished at No. 4 on Billboard’s 2022 year-end Hot Latin Songs Labels recap.

Natanael Cano’s Los CT Imprint Signs Global Deal with Downtown Music Services

Natanael Cano’s record imprint has a new partner…

Downtown Music Services has inked a global distribution, creative marketing and synch licensing deal with the 21-year-old Mexican rapper and singer-songwriter’s record imprint, Los CT.

Natanael CanoThe label’s current roster includes Gabito BallesterosAlejandro Buelna, Tyan G and more.

Under the deal, Downtown Music Services will be responsible for all aspects of global distribution, creative marketing and synch for Los CT. This includes providing listeners with access to new music releases, securing strategic marketing and synch opportunities and ensuring that Los CT artist releases are available on all major digital streaming platforms.

Cano launched Los CT last year amid a public dispute with his former label, Rancho Humilde, as an opportunity to continue broadening the Mexican music style he’s been actively internationalizing.

“I am always very happy to work with people who supported me from the beginning,” Cano said in a press release. “Now being able to distribute my music with some of the same people who always believed in me, I am extremely grateful and motivated to continue giving my all alongside the Downtown Music Services team.”

Downtown Music Services vp of A&R Latin, Ray Tapia, worked side by side with Cano’s manager, Ramon Emilio Hernández, to make this partnership a reality. A subsidiary of Downtown Music Holdings, Downtown Music Services offers bespoke distribution, publishing administration, creative marketing and finance solutions to entrepreneurial creators and their partners.

Tapia said, “We are thrilled to partner with Natanael Cano and the Los CT record label team. The Mexican music scene is undergoing a transformation with an increasing number of collaborations and a growing number of artists attracting millions of monthly listeners. This genre remains one of if not the most independent, and we are super excited to have the opportunity to contribute to its success. ¡Ánimo!

“We have been working on this for a minute and I am really excited about this partnership and how we are helping put this new era of the culture out there,” added Hernández. “There is so much promising talent in this space and we look forward to working with some of these artists and the team at Downtown Music. They really knew the genre, the music and understood our goals from the beginning.”

This year, Cano has achieved three entries on the Billboard Global 200 chart, including “AMG” with Gabito Bastelleros and Peso Pluma which hit No. 35 on the tally. He’s also scored two entries on the Billboard Hot 100.

Jimmy Humilde Launches Own Chicano-Themed Online Series “Desde Abajo”

Jimmy Humilde is heading into under time…

The 42-year-old Mexican American recording artist and record producer has unveiled his very own series called Desde Abajo, which will be available on Amazon Music’s app and Twitch channel.

Jimmy HumildeFocusing on culture and its influence on the music industry in Los Angeles, the series will include the Rancho Humilde founder interviewing special guests like Fuerza Regida, Snow Tha Product, AB Quintanilla, Deorro, among others.

The first episode is already out with new episodes airing at 9:00 p.m. ET every other Wednesday until October 12.

Junior H to Bring $ad Boyz 4 Life Tour to the U.S.

Junior H is bringing the sadness stateside…

The 22-year-old Mexican singer, songwriter and guitarist will hit the road this summer for his $ad Boyz 4 Life tour.

Junior HThe Live Nation-produced trek is set to kick off on August 19 in Miami’s FPL Solar Amphitheater with stops in key U.S. cities such as New York, Dallas, Atlanta and Chicago.

The 21-date stint will wrap up on December 18 in Los Angeles’ Microsoft Theater.

The tour is named after his 2021 chart-topping album $ad Boyz 4 Life, via Rancho Humilde, which debuted at No. 1 on Billboard’s Regional Mexican Albums chart dated Feb. 27, 2021, then securing the urban corridos and sad sierreño act his second leader and fourth straight top five on the tally.

“It’s an album that has really impacted my career and to see that it’s become a movement well that makes me feel so much joy,” says Junior H. “The vibes for this tour will be super chill, we’ll be celebrating and people will get to enjoy my corridos. There will also be a lot of love for the morritas.”

“We are thrilled to be the first to bring Junior H to stages around the U.S.,” said Jorge García, tour promoter at Live Nation. “We are proud of the relationship we’ve built with Rancho Humilde and strive to give talented artists like Junior H the opportunity to connect with loyal fans while reaching new audiences.”

Adds Junior H, “It feels really good to be backed up by a company that I’ve known about since I was a little kid. And to now be able to work together, it’s an honor.”

Junior H, $ad Boyz 4 Life TourThe Guanajuato-born artist is also currently working on a new album that he describes as the “most important” in his career with which fans will get to see another side of him. “It’s another genre but it’ll still be very me. The [new album] will take me to new heights,” he adds.

Lupillo Rivera Signs Record & Management Deal with Z Records

Lupillo Rivera has a time-ly new deal

The 48-year-old Mexican-American singer-songwriter has signed a record and management deal with Regional Mexican indie label Z Records in partnership with Rancho Humilde, according to Billboard.

Lupillo Rivera

“I’ve always had a high respect for George Prajin (Z Records CEO),” says Rivera. “I’ve worked with him and his family since the 90s. They are the ones that helped us launch our record label in Huntington Park in California and they were the only ones selling our music in their records stores. I said why not give him a chance. We’ve never had an issue working together. There’s a lot of respect there from his family to my family.”

Under the new deal, the corridos singer will also launch and host the interview-style show Época Pesada on Z Records’ YouTube channel. The idea is “to interview artists from the 90s and put the 90s music back and its artists on the map,” Rivera adds. “The kids listening to the new stuff are also listening to 90s regional Mexican music but I don’t think they know who the artists are. So, let’s put ourselves out there.”

To keep the momentum going, the chart-topping artist, previously signed to Linea Music, will also release multiple albums throughout the year including a duets record, a 90s-inspired set and a tribute album to mariachi titan Vicente Fernández.

“It’s an honor to welcome the great Lupillo Rivera to our roster of artists,” Prajin says, whose Z Records’ lineup includes Leonel El Ranchero,” Jorge Gamboa and El Chalinillo, among others. “In his 20-year career, I’ve had the privilege of being his friend and have worked with him on multiple occasions. Lupillo is one of the most influential artists in regional Mexican, his music has transcended frontiers and he’s made valuable contributions to the genre.”

Jimmy Humilde, founder of Rancho Humilde, will also co-produce Época Pesada set to go live February 17. “In 2021, Rancho Humilde is committed to take all its artists to the next level and Lupillo Rivera’s arrival to the group’s talent is a testament to that,” Humilde says.

Snoop Dogg will be the first guest on the show. “I don’t think Snoop remembers me but we were in the same class in Long Beach Polytechnic and it was fun hanging out with that guy in class,” Rivera says. “I’m going to remind him of all the stupidities we did in class. It was fun, we were high school students so imagine what we were doing over there. He’s going to trip out. It’s going to be great.”

Other artists confirmed to be a guest on the show include El Aleman, Jorge Gamboa, Voces del Rancho, Chalinillo and B-Real.

“I think that it’s a big responsibility to make all of this work because Z Records is putting everything behind me. I’m going to try my best with the music and the show and make it work no matter what,” adds Rivera.

Natanael Cano Makes Debut on Billboard Latin Rhythm Albums Chart with “Trap Tumbado”

Natanael Cano is feeling theRhythm

The 19-year-oldMexican singer makes his debut on Billboard‘s Latin Rhythm Albums chart as his first-ever trap album Trap Tumbado arrives at No. 11 on the July 11 survey.

Natanael Cano

The eight-track all-trap set opens with a little more than 3,000 equivalent album units earned in the week ending July 2, according to Nielsen Music/MRC Data, with the bulk of the opening sum stemming from streaming activity.

The Latin Rhythm Albums chart ranks the most popular Latin rhythm albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Trap Tumbado registered 3,000 SEA units, which equates to 4.3 million on-demand streams for the album’s songs in its opening week.

The album, mostly sung in Spanish, was released June 26 via Rancho Humilde. It features collaborations with artists Tyan GLil Tecca and JhonnyX, among others.

Cano earned commercial success with “Soy El Diablo,” with Bad Bunny. The song debuted and peaked at No. 16 on the Hot Latin Songs chart dated November 9, 2019.

Ivonne Galaz Releases Tribute Song to Murdered U.S. Army Soldier Vanessa Guillén

Ivonne Galaz is raising her voice to honor murdered U.S. army soldier Vanessa Guillén.

The Mexican singer, one of the young female singers leading the emerging corridos tumbados movement, revisits Guillén’s tragic fate in a tribute song she’s uploaded to her Instagram account. 

Ivonne Galaz


JusticeForVanessaGuillen with much respect to Vanessa’s family,” wrote Galaz, who titled the track “Vanessa Guillén.”

After Guillén’s disappearance made national headlines, the lawyer for her family confirmed on Sunday that the U.S. Armypositively identified the soldier’s remains near the Leon River in Texas last week. 

Guillén, 20, a soldier in Fort Hood, was declared missing by her family since April, but the search for her only intensified last month when the family went public with appeals to find her.

Galaz, the first female signee on corridos tumbados label Rancho Humilde, uploaded the song to Instagram on Sunday night. Corridos tumbados (sometimes referred to as trap corridos) are a new take on the traditional Mexican song from the perspective of the youth in the streets of the U.S.

Backed by an acoustic guitar, Galáz sympathizes with Guillén’s family in her heartbreaking corrido. “Her suffering family asking, ‘Where is the girl?'” she sings in Spanish. Galáz sadly notes Guillén’s “light has been put out” while highlighting her heritage in the haunting final line: “The Mexican people, we will be there so that her case is not forgotten.”

Many Latino artists, including Becky GChiquisSalma Hayek and Intocable, have posted about Guillen in social media, demanding answers from authorities at her base.

The main suspect in Guillén’s murder, Spc. Aaron David Robinson, who was stationed with the her at Fort Hood, killed himself last Wednesday as investigators were closing in. Robinson’s reported girlfriend, Cecily Aguilar, says Robinson murdered Guillén and that she tried to help him dispose of her body. Aguilar was charged with one count of conspiracy to tamper with evidence.

Galáz hails from Senora, Mexico, the same state as her labelmate Natanael Cano. She made her debut last year as a featured artist on Cano’s “Golpes de La Vida” from his Mi Nuevo Yo EP. On Rancho Humilde’s recent Corridos Tumbados Vol. 2 album, Galáz recorded with Cano again and also teamed up with Natalie Lopéz on the girl-powered “La Rueda.” A solo project from Galaz is due out soon.

Natanael Cano Releases New Trap Single “Arriba”

Natanael Canois trapped…

The 19-year-old Mexican corridos tumbados singer, who’s helped usher in the trap corridosmovement, hasgone full trap with his latest single “Arriba.”

Natanael Cano

The introspective track, where he looks back at his humble beginnings via home videos, starts off with Cano singing about leaving home (Sonora, Mexico) to follow his dreams. Cano’s journey is punctuated by clips of him as a kid singing and playing the guitar.

The visual then quickly takes him to present-day dressed in Fendi, blinged out and smoking weed with his entourage. Since its release on May 5, “Arriba” has over 1 million views on YouTube.

In February, Billboard spotlighted Cano as chart-breaker of the month, where the Rancho Humilde-signed artist talked about tapping into the urbanoscene. 

“In this stage of my career, trap and urbano artists inspire me more. Those artists are killing it in the game and I admire what they’re doing,” Cano said.