Daddy Yankee to Executive Produce & Appear in Netflix’s Reggaeton-Themed Series “Neon”

It’s an electric time for Daddy Yankee

The 46-year-old Puerto Rican reggaeton superstar is set to executive produce the upcoming Netflix series Neon.

Daddy YankeeDaddy Yankee, a pioneer of the reggaeton genre popularized in his native Puerto Rico, will also make a cameo appearance.

Across 8 episodes, Neon follows three friends who move from a small town in Florida to Miami, hoping to make it big in the world of reggaeton. The show chronicles their larger-than-life dreams and the harsh comic realities of attempting to make it in the music industry.

Tyler Dean Flores plays Santi, a budding reggaeton artist who, with the help of his friends, Ness (Emma Ferrerira) and Felix (Jordan Mendoza) and A&R rep, Mia (Courtney Taylor) hopes to become the biggest reggaeton star in the world—or at least make rent.

Shea Serrano created Neon and Max Searle is the showrunner. In addition to Serrano and Daddy Yankee, executive producers include Searle alongside Scooter Braun, James Shin and Scott Manson for SB Projects and Anne Clements. Kyle Vinuya and Demi Adejuyigbe co-executive produce. Jordan Mendoza serves as consulting producer.

Daddy Yankee, the multi-hyphenate born Ramón Luis Ayala Rodríguez, recently announced his retirement as a performer following a successful three-decades-long career with his final shows set from November 30 to December 3 in Puerto Rico. The 5-time Latin Grammy Award winner’s biggest hit Gasolina, recently became the first reggaeton song to be inducted into the National Recording Registry at the Library of Congress.

Daddy Yankee previously executive produced and starred in the film Talento de Barrio (2008) from director José Iván Santiago.

Although he has yet to announce his plans for the future, he remains dedicated to his non-profit Daddy’s House via his Corazon Guerrero Foundation.

Daddy Yankee Becomes Co-Owner of Puerto Rican Baseball Team Los Cangrejeros de Santurce

Daddy Yankee is getting’ in the game…

The 45-year-old Puerto Rican rapper, singer and songwriter has become a co-owner of the Puerto Rican baseball team Los Cangrejeros de Santurce.

Daddy Yankee

The reggaeton superstar, born Ramón Luis Ayala Rodríguez, is also an investor and will be joining Chairman Thomas Axon and President Justo Moreno as owners of the San Juan-based team, which hosts its home games at the Hiram Bithorn Stadium.

For Yankee, who was raised in Santurce, this new career move hits home.

“I know what it means to a kid, I’m a product of the little league and grew up going to the Cangrejeros games at the Hiram Bithorn,” he tells Billboard. “ I’m part of something that I’m really passionate about and that’s baseball.”

Daddy Yankee Becomes First Latino Artist to Lead Spotify’s Global Artist List

Daddy Yankee is the latest Spotify sensation…

The 40-year-old Puerto Rican rapper, known as the King of Reggaetón, has ousted Ed Sheeran from the No. 1 spot on Spotify to become the first Latino artist to lead the music platform.

Daddy Yankee

Daddy Yankee has hits that include “Gasolina,” ”Shaky Shaky” and “Despacito,” a song co-written with Luis Fonsi.

He’s surpassed 44,735,586 monthly listeners to reach the first global spot, Spotify announced on Sunday in an email sent to the Associated Press.

“Being the first Latin artist to reach #1 in Spotify marks a precedent not only for my career but for the industry in general,” Daddy Yankee, whose real name is Ramón Luis Ayala Rodríguez, said in an email. “The musical digital revolution has unified the world and this is the proof. We are all in the same boat with no labels or stereotypes.”

He recalled that when he started his career in 1992 in Puerto Rico, many didn’t believe he would last more than three years, much less that he would become an international sensation.

“But I never stopped,” he said. “I had to keep fighting. I had to make big sacrifices, to miss important moments with my family, to feel the prejudice of many people that didn’t open the doors for me.”

Rocio Guerrero, Spotify’s head of Latin culture, shows and editorial says: “Spotify has been supporting Latin music for many years, and this is the moment that shows our passion and love for the genre are equally supported by our audience. We are grateful for all of our artists, and specifically for Daddy Yankee’s influence in bringing global appreciation to Latin music.”

The remix to “Despacito,” featuring additional vocals by Justin Bieber, is No. 1 on Spotify’s global charts.

More than a decade after Daddy Yankee’s best-selling album Barrio Fino and the single “Gasolina” that made him a global star, the Latin Grammy winner is still one of the most influential and recognizable names in reggaeton.

“Today, this genre is the most listened to in the world,” Daddy Yankee said. “Thanks to all the fans and colleagues that gave me the opportunity to collaborate with them. We did it!”