Gloria Estefan Releases New Single “Raíces” from First Spanish-Language Album in 18 Years

Gloria Estefan is embracing her raíces

In the lead up to the release of her first Spanish-language album in 18 years, the 67-year-old Cuban Grammy-winning singer, actress and businesswoman has released the first single from the set, written by her producer-husband Emilio Estefan and aptly titled “Raíces.”

Gloria Estefan“Always enjoy the moments because you never know what surprises life will bring,” Estefan sings, expressing how love and life are very much like planting seeds. “If you want a good harvest, you need to know how to sow/ With faith and dedication, that tree will grow roots.”

“The song ‘Raíces’ touched my soul the first moment I heard it,” Gloria Estefan tells Billboard Español. “Being a Virgo, my connection with nature is strong, and I see life as a garden, with love as the seed. I believe that what you cultivate with kindness, patience, and faith will one day bloom into joy.”

She adds: “It is important not to miss the opportunity to express love because every sincere word and gesture plants the roots of a beautiful tomorrow — and that is what this song is all about.”

Recorded at their Crescent Moon Studios in Miami, “Raíces” is a tribute to the rhythms that have defined Estefan’s sound: salsa, tropical beats, classic Latin music.

The song will also give its title to her new album — the 30th in a 50-year career — which will be released at the end of May under Sony Music. It will be her first fully Spanish-language album in 18 years, since 90 Millas, which debuted and spent three weeks at No. 1 on the Billboard Top Latin Albums chart in October 2007.

“For me, recording in Spanish again was a contribution to our music,” Emilio Estefan tells Billboard Español, noting that they worked with “great musicians, engineers, and industry professionals” and that he personally wrote almost the entire album because “I wanted it to reflect our essence: Gloria’s sound and mine.”

“[When we started], I remember people telling us that our sound would never work and that we should change our last name. But we understood the value of our culture and our roots,” he explains, referring to their beginnings in the mid-1970s with the Miami Sound Machine. “When Gloria reached the top of the charts worldwide [singing in English], we took a big risk and decided to record Mi Tierra, an album that represented one of our greatest victories.”

The iconic first LP by Gloria Estefan in Spanish from 1993, which included hits like “Mi Tierra” and “Con Los Años Que Me Quedan,” spent a whooping 58 weeks at No. 1 on Top Latin Albums.

More than three decades later, the renowned Cuban producer and musician along with the singer-songwriter present “a letter of gratitude to the fans, to the press, to those who believed in us, and to the city of Miami, which watched us grow and then allowed us to bring our music to the whole world.”

“It is a moment full of emotions for Gloria and me, a celebration of our culture and our audience,” Emilio Estefan says. “The most beautiful thing about a career is being able to leave a legacy of gratitude.”

Amazon Music Launches Regional Mexican Initiative with Release of Ángela Aguilar-Version of Mariachi Classic “Bésame Mucho”

Ángela Aguilar is helping launch Amazon‘s new regional Mexican initiative.

Amazon Music has kicked off a new effort to celebrate regional Mexican music with new content spotlighting established and emerging artists, including the 17-year-old Mexican-American Grammy-nominated singer, who have “built and redefined the genre,” according to Amazon Music.

Angela Aguilar

The campaign launches with a new mariachi version of beloved classic “Bésame Mucho,” reimagined by Aguilar, as well as exclusive videos that bring customers a different look into the works of leading artists including Banda MS and Calibre 50.

Exclusive content includes Album SpotlightAnatomía de Un Hit breakdown, Raíces, which celebrates decades-spanning careers of artists, and Rompe, spotlighting rising artists.

“Latin music is so diverse, and Regional Mexican is one genre leading the way in redefining itself while still being true to its roots,” said Rocio Guerrero, global head of Latin at Amazon Music. “We’re committed to supporting the genre and its many talented artists by celebrating their work through this dedicated initiative across various channels. It is truly an embodiment of ‘La Música Que Nos Conecta.’ This campaign is just the beginning and we can’t wait to see how the genre continues to evolve.”

Learn more about Amazon Music LAT!N at amazon.com/latinmusic.

Amazon Music Launches Amazon Music LAT!N Hub, Featuring Exclusive Music, Videos & More From Artists Like Natanael Cano

Natanael Cano has found a new connection

Amazon Music is putting a big focus on Latin music with the launch of “Amazon Music LAT!N,” featuring the 19-year-old Mexican singer in a new editorial video series, Género101,

Natanael Cano

The Latin music brand features a broad umbrella that includes over 100 new and revamped playlists, an emerging artist program, merchandise, video and multiple catalog programs among many other initiatives.

Using the tagline “La Musica que nos conecta” — a reference to the fact that Latinos come from many countries and cultures but are connected by music and language — the LAT!N hub, which includes music in Spanish and Portuguese, will live within Amazon at amazon.com/latinmusic.

It seeks to establish Amazon as a major player in Latin music streaming and content, as well as retail.

“The big differentiator [with other streaming services] is the ability to work cross functionally with the other Amazon verticals and services like Twitch and Prime Video,” explains Rocío Guerrero, who assumed the newly created position of global head of Latin music at Amazon in January.

“We can do things 360. It’s unparalleled and it will live within the Amazon.com ecosystem.”

Prior to Guerrero’s arrival, Amazon Music had been relatively perfunctory with its approach to Latin music, offering playlists and a big catalog but little else. Latin content was hardly ever marketed  The launch of LAT!N marks a major investment and commitment to the music.

“What they want is to expand with even more audiences and fans and engage them with Latin music,” Guerrero says. A major thrust is positioning Amazon as a destination that focuses not only on reggaetón and urban music, which dominate the major Latin playlists around the world, but on all genres of Latin music, aiming for Amazon’s “broader” — as Guerrero calls it — audience, including older listeners.

“For instance, genres like bachata, salsa and Regional Mexican are big in Amazon Music,” she says. “We have a spotlight now. And we can shine a light on all the genres of Latin music.”

Guerrero came to Amazon from Warner Music Latin, but previously spent years overseeing U.S. Latin content in Spotify. Since joining Amazon in late 2019 she has expanded the Latin music global team, hiring Ana Martinez as label relations and Cristina Martin to head marketing for Latin music global and retaining Amaya Mendizabal as senior music curator.

After planning for the first half of the year, the official LAT!N kickoff features an original, acoustic version of Maluma’s global hit “Hawái.” It will be followed by exclusive weekly releases of new renditions by Karol G, Christian Nodal and Romeo Santos during Hispanic Heritage Month, with more planned moving forward.

At the same time, a catalog program called “Raices” will kick off with a spotlight on Marc Anthony that includes a mini documentary shot in his home, and will highlight Latin catalog content on a monthly basis. Likewise, an emerging artist program, “Rompe,” which is similar to Amazon’s “Breakthrough” program in the U.K., will highlight a local emerging artist every month, beginning with Colombia’s Las Villa and Interscope artist Nobeat.

New content will go beyond music to include five new editorial video series, available in English and Spanish. The first, Género101, will highlight different sub-genres of Latin music, beginning with an episode on corridos tumbaos explained by Natanael Cano. An Alexa component is also in development that will allow listeners to ask their virtual assistant questions and get replies in different artists’ voices.

The core of LAT!N, of course, will continue to be playlists — now expanded to 100 — including Latin global hits playlist Platino (formerly titled Fuego Latino), new music playlist Hoy, and a Clásicos playlist that features classics for each genre. Says Guerrero: “We cannot commit to just one audience only.”