Tag Archives: PSA

Victoria Alonso Appears in Producers Guild of America’s “Pay It Forward” PSA

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Victoria Alonso is paying it forward…

The 58-year-old Argentine film producer, who formerly served as president of physical and post-production, visual effects and animation at Marvel Studios, appears in the Producers Guild of America’s “Pay It Forward” PSA.

Victoria AlonsoLaunched during the Producers Guild Awards, the public service announcement features a group of producers discussing producing.

“I’d say it starts with a feeling,” says Alonso.

Other producers featured in the video include Tommy Oliver, James Lopez, Taja Perkins, Ian Cooper, Kyle Wilson, Gary Goetzman, Linda Morel, Sharon Lopez, Jessica Elbaum and Christine Oh.

They take turns talking about all the obstacles they have to go through to make a production happen, like directors asking for a Black Hawk but not specifying if they meant the helicopter or the bird. Wilson says he ended up booking both.

In one funny moment in the clip, Perkins questions the balance between her social and work life. “Am I in the office doing cost reports at 11 on a Friday night because I’m single, or am I single because I’m in the office doing cost reports at 11 p.m. on a Friday night?” she asks.

The clip transitions to Alonso being one of the presenters at an elementary school for Career Day, with the teacher telling her she had gone over her allotted time.

One of the students then notes what being a producer entails, ending up inspired to become one someday.

“You’re telling me, you do all the work, the director gets all the credit, the actors get all the money, and you get all the blame?” the student says to Alonso, who is standing in front of the classroom. “You’re up all night, away from your families, sometimes for months at a time, toiling away for years with zero guarantee that any of these projects will connect with an audience or stand the test of time. And to top it all off, most people mistakenly think you’re actually part of the AMPTP. Is that what I’m hearing?”

The former Marvel VFX chief replies, “That is exactly right,” to which the little girl, played by Caterina Do asks, “Where do I sign up?”

Fat Joe Calling for Transparency in the Nation’s Healthcare System

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Fat Joe is helping raise awareness about the nation’s healthcare system…

The 53-year-old Puerto Rican and Cuban American rapper has joined Busta Rhymes, Method Man, Rick Ross, Chuck D, and French Montana for a special PSA that advocates for more transparency in the healthcare system.

Fat Joe“Today, we confront a health care system that has been rigged against all of us,” they collectively said in the minute-long video. “Hospitals force patients to sign contracts for services without ever showing us actual prices, stifling competition, overcharging without accountability. And if we can’t pay, these same contracts allow them to take everything we own.” 

Partnering with Power to the Patients, they labeled the current healthcare system as an “American healthcare crisis,” and rallied for more honest, affordable and equitable healthcare nationwide.

The video also came ahead of the congressional voting on healthcare transparency bills in Washington, D.C.

“Stifling competition. Overcharging without accountability and we can’t pay. These same contracts allow them to take everything we own,” they continue. “Creating so much fear that millions and millions of Americans refuse to enter a hospital. Our health and our lives at stake. This is an American humanitarian crisis. We demand prices and transparency in healthcare.”

Earlier this year, Power to the Patients, Fat Joe, City Council members and various union groups in New York City joined forces to advocate for transparency efforts.

That resulted in Mayor Eric Adams signing the Healthcare Accountability and Consumer Protection Act in June 2023.

The Act launched the nation’s first Office of Health Care Accountability to allow New Yorkers to compare hospital costs for the same services.

Gustavo Santaolalla Teams Up with CORE for COVID-19 Vaccine PSA

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Gustavo Santaolalla is encouraging people in Los Angeles to get the COVID-19 vaccine…

The 69-year-old Argentine Oscar-winning musician, composer, and record producer has teamed up with Community Organized Relief Effort (CORE) to create a multilingual PSA in hopes of motivating L.A.’s hardest to reach communities to get vaccinated against COVID-19.

Gustavo Santaolalla

Titled “It’s Time Los Angeles,” the 30-second video, which includes original music by Santaolalla, was recorded in English, Spanish, Korean, Mandarin and Vietnamese.

Lin Manuel Miranda Challenges TV Industry to Create All-Inclusive Environment in New #SeeAll PSA

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Lin Manuel Miranda is stressing the importance of diversity on the small screen…

During Sunday night’s Primetime Emmy Awards, a powerful PSA that challenges the television industry to do more to create an all-inclusive environment will air, featuring the 40-year-old Puerto Rican composer, lyricist, actor, singer, rapper, producer, and playwright.

See All,

Miranda, who created the Tony Award-winning musical Hamilton, appears alongside Billy Porter, Isis King, Daniel Dae Kim, Jamie Chung and others, in the 60-second PSA, titled “See All.”

The PSA, created by the Alliance for Inclusive and Multicultural Marketing (AIMM), a division of the New York-based Association of National Advertisers, features the actors alternating lines of the script, which opens with the appeal, “We appreciate the dialogue. We see the effort from Hollywood. But we need more.”

In the spot’s midsection, the voices raise important questions. “Do you see me in this industry? You act as if bias doesn’t exist. Would you rather breathe life into stereotypes or stand up against them? Because what I know of my culture isn’t who you portray me to be.”

The comments become more pointed as the spot progresses. “We are more than a splash of color on your white canvas. We’re not your quota. We are quotable. So show me — me. Not your me. Me.”

A social movement to #SEEALL will follow.

The actors epitomize the success in recent years of more diverse performers. Miranda, who has Puerto Rican roots, is just an Oscar away from becoming an EGOT. Porter, the star of Poseand Kinky Boots, is among today’s most high-profile LGBTQ performers. King, the first trans woman to compete on America’s Next Top Model, is one of the most visible transgender people on television. Kim, who was born in South Korea, has appeared in Lost, Hawaii Five-O and Angel. Chung, a second-generation Korean-American, has appeared in the films The Hangover Part II, Sucker Punch and Big Hero 6.

AIMM describes itself as “a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth.”