Maluma’s “Borro Cassette” Enters YouTube’s Billion Views Club

Posted on July 10, 2021 by Tom Castaneda

It’s Lucky No. 7 for Maluma…

The 27-year-old Colombian singer/songwriter’s “Borro Cassette” has crossed the one billion views mark on YouTube, scoring Maluma his seventh entry in the Billion Views Club.

Released in 2015, the track was part of Maluma’s chart-topping Pretty Boy, Dirty Boy album, which peaked at No. 1 on Billboard‘s Top Latin Albums Chart dated November 20, 2015. “Borro Cassette” spent 40 weeks on the Hot Latin Songs chart, peaking at No. 3.

Other Maluma songs that have entered the billion views club include “Sin Contrato,” “Corazón,” “El Perdedor” and “Felices Los 4.”

News of his seventh entry in the billion views club comes as the “Hawái” singer has sparked confusion among his fans after feuding on Twitter with reality TV personality Scott Disick, who appears in Maluma’s new music video for his latest single “Sobrio.”

Maluma to Receive Extraordinary Evolution Award at the Latin American Music Awards

Posted on September 24, 2018 by Tom Castaneda

Maluma has evolved big time…

The 24-year-old Colombian superstar is set to receive the Extraordinary Evolution Award at this year’s Latin American Music Awards (Latin AMAs), Telemundo has announced.

Maluma is also confirmed to perform at the fourth annual show to be held from the Dolby Theatre in Hollywood, on October 25.

Maluma has placed 24 songs on the Billboard Latin Airplay chart, nine of which went to No. 1: “Borro Cassette” (2015), “El Perdedor” featuring Yandel (2016), “Sin Contrato” that featured a version with Fifth Harmony and another with Don Omar & Wisin (2017), “Vente Pa’ Ca” by Ricky Martin featuring Maluma (2016), Shakira’s “Chantaje” featuring Maluma (2016), “Felices los 4” (2017), “Corazón” with Nego do Borel (2018), “El Préstamo” (2018, leading for 2 weeks), and “El Clavo” by Prince Royce featuring Maluma (Sept. 1, 2018).

His sophomore album, Pretty Boy Dirty Boy, debuted at No. 1 on the Billboard Top Latin Albums chart in 2015, and his latest album, F.A.M.E., debuted at No. 1 this June and currently stands at No. 5 on the Billboard Top Latin Albums chart.

On social media, Maluma has reached an astonishing 17.5M subscribers on YouTube, 35.5M on Instagram, 5.6M on Facebook and 5.6M on Twitter.

Produced by Telemundo and Somos Productions, the fourth annual Latin AMAs pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the American Music Awards.

The list of top nominees this year include J Balvin (9), Ozuna (9), Nicky Jam (8), Daddy Yankee (6), Bad Bunny (5), Banda MS de Sergio Lizarraga (5), Christian Nodal (5), Luis Fonsi (4), Maluma (4), Romeo Santos (4), Shakira (4) and Wisin (4).

Cardi B, Christian Nodal, Pitbull, CNCO, Ludacris, Prince Royce, Becky G, Banda MS de Sergio Lizarraga, Leslie Grace, Flo Rida, Tini, and Alvaro Soler are confirmed to perform during the three-hour live show of the 2018 Latin AMAs.

Maluma’s New Album “F.A.M.E.” Debuts Atop Billboard’s Top Latin Albums Chart

Posted on May 30, 2018 by Tom Castaneda

Make that two chart-toppers in a row for Maluma…

The 24-year-old Colombian urban singer/songwriter has earned his second consecutive No. 1 on Billboard’s Top Latin Albums chart.

Maluma’s latest album F.A.M.E. debuts atop the list dated June 2.

It earns the biggest week of the year for a Latin album by a solo artist in both units and traditional album sales, and the second-biggest week of 2018 overall. The title was released on May 18 through Royalty World/Sony Music Latin.

F.A.M.E. starts with 15,000 equivalent album units earned in the week ending May 24 (with 7,000 of that sum in traditional album sales), according to Nielsen Music.

In terms of the biggest weeks for Latin albums in 2018, F.A.M.E.’s opening trails only the No. 1 debut frame of CNCO’s self-titled album both in units and sales (16,000 units, 13,000 sales; chart dated April 21).

F.A.M.E. follows Maluma’s previous leader, and last album, Pretty Boy Dirty Boy, which topped the chart in 2015. It bowed with 15,000 units earned in its first week, of which 2,000 were in traditional album sales.

Pretty Boy Dirty Boy has earned, in total, 222,000 equivalent album units, of which 27,000 are in album sales.

It’s a big week for Maluma on the charts, as F.A.M.E.’s third single “El Prestamo” also arrives in the penthouse on the Latin Airplay chart. It lifts 6-1 in its 10th week on the list with 20 million in audience impressions in the week ending May 27 — up 74 percent. It earns Maluma his eighth No. 1 and second leader of the year.

Maluma Readying for English-Language Crossover with Next Album

Posted on April 3, 2017 by Tom Castaneda

Maluma is looking to conquer America…

Already one of the biggest names in Latin music, The 23-year-old Colombian singer is hoping to cross over to a wider audience with an upcoming album of Spanish and English music.

Maluma has already collaborated with some of Latin music’s most successful cross over talents, like Shakira and Ricky Martin.

“I’m trying to find the balance and do like, ‘Spanglish’ music or some songs in Spanish and others in English or do a translation,” Maluma told Reuters at the end of his U.S. tour in Los Angeles.

Maluma’s second album, Pretty Boy, Dirty Boy, was released in 2015 and became his breakout record, with hit singles “Borro Cassette” and “Sin Contrato.”

So far, his Spanish music has already earned him a legion of fans on social media. Maluma, whose real name is Juan Luis Londono Arias, is the most-followed Latin male artist on Instagram with more than 22 million fans.

“That connection that I have with my fans is really special and every time when I have moments, when I have free time, the only thing that I think about is what I’m going to post, what I’m going to say to my fans,” he said.

“I think that’s the key to being a success right now,” he added.

It was Maluma’s social media presence that brought him to the attention of pop star Selena Gomez, whom Maluma invited to collaborate on a new song.

“I found out that she was following me and I tried to be in touch with her to make some music but we can’t do it … maybe because she’s a busy girl and me too, I’m a really busy man, and maybe next time we can do something,” he said.

Maluma’s world tour next takes him to Mexico, Brazil and Argentina.

“I have a lot of surprises in store,” Maluma teased of his upcoming shows, although he remained tight-lipped about whether any special guest stars might join him on stage.

“I like to prepare each tour in a different way. Now that I’m heading to Mexico, I’m preparing something special for my fans in Mexico.”

Maluma Takes Top Two Spots on Billboard’s Latin Airplay Chart

Posted on February 1, 2017 by Tom Castaneda

Maluma is celebrating two concurrent hits…

The Colombian singer has become only the sixth act to concurrently hold the No. 1 and No. 2 spots on Billboard’s Latin Airplay chart as “Sin Contrato” soars 7-1 on the February 11-dated chart.

At the same time, the singer remains at No. 2 as a featured act on Shakira’s “Chantaje” for a third straight week.

At 23-years-old, he’s the youngest artist to rule the top two spots on the chart, and the first to do so since 2011.

Before Maluma, the youngest artist to conquer the No. 1 and No. 2 spots was Alejandro Fernandez, who at 25 ruled the chart for two straight weeks in January of 1998 with “En El Jardin,” featuring Gloria Estefan, at No. 1, while “Si Tu Supieras” was No. 2.

Selena spent the most weeks holding both top spots. Beginning four months after the Tejano superstar died, she spent six non-consecutive weeks at the top with “Tu Solo Tu” and “I Could Fall In Love,” between July and September in 1995. She would have been 24-years-old.

The most recent artist to achieve the feat was Pitbull on the October 15, 2011-dated list. He crowned the chart with “Rain On Me,” featuring Marc Anthony, while “Give Me Everything,” featuring Ne-Yo, Afrojack and Nayer, held the No. 2 slot.

The other acts to simultaneously hold the top two spots are Juan Luis Guerra and Juanes.

Maluma’s No. 1s on Latin Airplay
Title, peak date (weeks at No. 1)
“Borro Cassette,” Nov. 21, 2015 (three weeks)
“El Perdedor,” featuring Yandel, Aug. 13, 2016 (one week)
“Vente Pa’ Ca” (Ricky Martin featuring Maluma), Oct. 15, 2016 (two weeks)
“Chantaje” (Shakira featuring Maluma), Nov. 19, 2016 (three weeks)
“Sin Contrato,” featuring Fifth Harmony or Don Omar and Wisin, Feb. 11, 2017 (one week, so far)

“Sin Contrato,” which boasts a version featuring Fifth Harmony and one featuring Don Omar and Wisin, as well as Maluma’s original solo version, rises to the top boosted by a 38 percent at the radio format (to 15.1 million audience impressions in the week ending Jan. 29, according to Nielsen Music).

Meanwhile, on the Hot Latin Songs chart (which blends airplay, sales and streams), “Sin Contrato” earns a new peak hopping 13-7, reaching the top 10 for the first time in its 22nd charting frame. In addition to the on-air increase, 1.4 million U.S. streams (down 1 percent, in the week ending Jan. 26) also support the climb, which marks the singer’s fifth top 10.

Elsewhere on the charts, Maluma vaults 25-5 on Top Latin Albums with Pretty Boy Dirty Boy, with 2,000 equivalent album units earned, during the chart’s first week as a consumption based ranking. The updated chart switched to a multi-metric methodology, blending pure album sales, track equivalent album (TEA) units, and streaming equivalent album (SEA) units. Under the previous album-sales-only formula, the set debuted at No. 1 on the Nov. 21, 2015 chart. The jump marks the first time that the set returns to the top five since its arrival.

Finally, Maluma also lifts 14-10 on the Social 50 chart, which is powered by data tracked by music analytics company Next Big Sound, and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, and Tumblr. He previously peaked at No. 7 on the December 24 ranking.

Maluma’s “Pretty Boy Dirty Boy” Debuts at No. 1 on Billboard’s Top Latin Albums Chart

Posted on November 11, 2015 by Tom Castaneda

Maluma is ending his remarkable year on top…

The 21-year-old Colombian reggaeton singer has earned his first No. 1 on a Billboard chart as a lead act, as his album Pretty Boy Dirty Boy debuts at No. 1 on the Top Latin Albums chart with 3,000 sold in the week ending November 5, according to Nielsen Music.

His first U.S. album’s current single “Borro Cassette” concurrently tops the Latin Airplay chart (rising 3-1).

“Everything starts with a dream, powered by passion, desire, and discipline. From there on, it’s a great supporting team materializing each idea, and this is a clear result of that,” Maluma tells Billboard.com.

A huge presence in his native Colombia and across Latin America, and a rising star in the U.S., Maluma is a social-media powerhouse, boasting nearly 16 million Facebook likes and 6 million Instagram followers.

“I just want to say thanks, to God, to my fans, and to my whole team who work day to day to reach these dreams.” Looking ahead, Maluma prepares for what’s to come. “The best part is that it’s only the beginning!”

Pretty Boy Dirty Boy has collaborations with some big names in Latin urban music, including Farruko, Alexis & Fido and Arcangel.

Its his second studio album, following Magia, which was originally only physically released in Colombia and Venezuela by Sony Music Colombia in 2012.

Maluma is a Latin Grammy nominee for best urban performance, for his song “El Tiki,” which reached No. 15 on Billboard’s Latin Rhythm Airplay chart earlier this year (dated May 23). It’s his second time up for an award, following a 2013 nomination for best new artist.

He will be performing at the upcoming awards show, to be broadcast by Univision on November 19 from Las Vegas.

Maluma Earns His First Top 10 on Billboard’s Hot Latin Songs Chart

Posted on September 30, 2015 by Tom Castaneda

Maluma has registered his first Top 10 single on one of Billboard’s most important Latin charts…

The 21-year-old Colombian urban artist’s latest single “Borro Cassette” rises from 11-8 in its tenth charting week to earn him his first Top 10 on Billboard’s Hot Latin Songs chart.

Maluma takes Airplay Gainer honors with a 30 percent climb in audience, logging 9.8 million impressions during the tracking week ending Sept. 27, according to Nielsen Music. The on-air bump drives the track 8-4 on Billboard’s Latin Airplay chart, reaching a new peak.

Digital sales also helped in the Hot Latin Songs spike, increasing four percent to 1,000 downloads.

The singer will perform at the inaugural Latin American Music Awards (Latin AMAs) on October 8, which will be broadcast live on Telemundo from the Dolby Theatre in Los Angeles.

“Borro Cassette” is the first single from Maluma’s upcoming album, Pretty Boy Dirty Boy, due October 30.

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