Peso Pluma to Drop New Album “Genesis” in Late June

Posted on June 13, 2023 by Tom Castaneda

Peso Pluma is returning with new music this month…

The 24-year-old Mexican singer/songwriter will drop his new album, Genesis, on June 22, the Regional Mexican star has announced.

The “Por Las Noches” singer also unveiled the set’s star-studded tracklist with songs featuring some of his go-to collaborators such as Natanael Cano, Junior H, Luis R Conriquez and Jasiel Nuñez.

While it’s not his debut album — the Guadalajara-born artist released Ah Y Qué? in 2020 and a year later Efectos Secundarios — it feels like a momentous LP given the winning streak that has catapulted him to the top of the charts in the last few months.

Rapidly becoming a household name in the U.S. and beyond, Peso has now become the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs: The blockbuster hit “Ella Baila Sola” with Eslabon Armado and his unprecedented “BZRP Music Sessions, Vol. 55” with Bizarrap, which dropped in May.

The album announcement comes weeks after his collab with Argentine producer Bizarrap who, thanks to Peso, experiments with regional Mexican music for the first time for one of his music sessions.

The song scored the Mexican singer his ninth top 10 song on Billboard’s Hot Latin Songs chart. Elsewhere, “BZRP Music Sessions, Vol. 55” makes its No. 31 debut on the all-genre Billboard Hot 100 ranking dated June 17.

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Peso Pluma is currently on his first-ever U.S. tour. The Live Nation-produced stint kicked off in April and will make stops in Nashville, Las Vegas, Los Angeles and Chicago.

Peso Pluma Celebrating Historic Selection to Spotify RADAR Program

Posted on May 22, 2023 by Tom Castaneda

Peso Pluma is on the radar…

The 23-year-old Mexican singer/songwriter, at the center of today’s Regional Mexican music wave, is officially part of the Spotify RADAR program, which is dedicated to spotlighting and supporting emerging artists at all stages of their development.

“It’s pretty big to me because I’m the first Mexican artist to do this. I’m so proud and very thankful,” says Peso Pluma of his selection. “It’s big for the country, the genre and the industry in general. We’re doing pretty good and we’re going to keep working to share our music.”

In the past, the program has provided a platform for artists across the globe, including The Kid LAROI, Zach Bryan, Doechii, Quevedo, PinkPatheress, and over 500 others since its start in in 2020.

For many, Peso Pluma appeared out of nowhere. “Ella Baila Sola,” Eslabon Armado’s smash hit with Peso Pluma, was as explosive a collaboration in the Spanish-language music space. Peso Pluma quickly became the de facto face of a movement overnight, much to his own surprise.

“I knew this was gonna happen, but I didn’t know at what level and what speed,” he tells Billboard. “I knew I was gonna do good in Mexico and the Spanish-speaking countries, but this went worldwide [so fast]. I’m thankful for that.”

For his early fans, Peso Pluma has been creating earworm collaborative anthems for a handful of years, through early hits like “El Belicón” alongside Raúl Vega – which went viral on social media and brought in 10 million views on YouTube in a single month – and projects including his debut set, Ah y Qué?

To date, “Ella Baila Sola” has secured a number of firsts, most notably becoming the first regional Mexican song to reach the top 10 of the Hot 100 chart — peaking at No. 5 – and the first to top Billboard‘s Streaming Songs chart in its 10-year history.

Peso Pluma and Eslabon Armado also broke a number of Spotify records, becoming the all-time most-streamed música mexicana track in one day globally and the most streamed Latin track in the U.S in one single day last month.

“Música mexicana is no longer regional – it’s global,” says Spotify head of U.S. Latin artist partnerships Eddie Santiago, noting the genre’s growth of 431% over the last five years. “It’s been incredible supporting Peso Pluma’s meteoric rise, and look forward to this next phase of his career.”

While the effect of “Ella Baila Sola” has led to unprecedented global attention on the regional Mexican space, it’s important to note that the regional Mexican genre isn’t exactly a genre. Encompassing an array of unmistakably Mexican styles of music, including norteño, corridos, banda, rancheras, mariachi and more, regional Mexican serves as an overarching umbrella term for a set of genres that had never before been afforded nuance on a mainstream level.

Growing up on artists like Ariel Camacho, Peso Pluma, born Hassan Laija, developed his love for música mexicana as a kid spending his early years growing up in Guadalajara, Jalisco, Mexico. Later, the influence of hip-hop and reggaeton also found their way into the songs he’d write. Today, he painstakingly stitches together 19th century Mexican sounds with modern genres, bringing both to the Spotify stage ahead of his upcoming debut album, and a single that he’s been teasing on social media.

So what does Peso Pluma want to do next?

“I just wanna go to the Grammys and win something, you know? There’s too many things I wanna accomplish,” says the artist. “I want to have my album be welcomed by the people, I want it to have the same streams as singles do. I’m showing another part of la doble p to people.”

Peso Pluma & Eslabon Armado’s “Ella Baila Sola” Becomes First-Ever No. 1 Regional Mexican Song on Billboard’s Streaming Songs Chart

Posted on May 10, 2023 by Tom Castaneda

Life is but a stream for Peso Pluma…

The 23-year-old Mexican singer, wrapper and songwriter’s Eslabon Armado-collaboration “Ella Baila Sola” rises to No. 1 on Billboard’s Streaming Songs chart dated May 13.

It’s the first regional Mexican song to top Streaming Songs in the tally’s 10-year history.

In the April 28-May 4 tracking week, “Ella Baila Sola” earned 34.6 million official U.S. streams, a 2% increase, according to Luminate.

The song is the first No. 1 on Streaming Songs for both acts.

For Peso Pluma, it’s his first in his premiere appearance on the ranking, while Eslabon Armado had charted once before with the No. 43-peaking “Jugaste y Sufri,” featuring DannyLux, in October 2021.

“Ella Baila Sola” marks the first Streaming Songs ruler either predominantly or completely in Spanish since Bad Bunny and Chencho Corleone’s “Me Porto Bonito” crowned the survey for two weeks – July 30, 2022, and August 6, 2022.

Peso Pluma boasts two tunes in Streaming Songs’ top 10, with “Ella Baila Sola” joined by his Yng Lvcas collaboration “La Bebe” at No. 5 (21.6 million streams).

Concurrently, “Ella Baila Sola” reigns on Hot Latin Songs for a fifth week and remains at No. 4 on the all-format Billboard Hot 100.

The song’s parent album, Eslabon Armado’s Desvelado, also debuts at No. 6 on the Billboard 200 with 44,000 equivalent album units earned.

Becky G Launching First-Ever Headlining Tour, “Mi Casa, Tu Casa”

Posted on May 9, 2023 by Tom Castaneda

Becky G is making headlines…

The 26-year-old Mexican American singer/actress will be heading out on her first-ever headlining tour.

“Mi gente… I cannot believe I get to finally announce MI CASA, TU CASA, my first ever headlining tour!!!” Becky G wrote on Instagram.

“I’ve been dreaming of this moment my entire career…I can’t wait to sing & dance with you guys, los quiero mucho mucho mucho y nos vemos pronto!”

The 16-date tour will run through the early fall, starting with a show September 14 at Roadrunner in Boston followed by stops in New York City, Atlanta, Orlando and more.

At the tail end of the month, Becky will spend consecutive nights across Texas by performing in Sugar Land, Grand Prairie, San Antonio and McAllen before playing El Paso’s Abraham Chavez Theatre.

After three dates through Southern California, the tour then caps off October 14 at the Arizona State Fair in Phoenix.

Tickets for Becky’s Mi Casa, Tu Casa Tour go on sale Friday, May 12 at 10:00 am local time via the Power Rangers actress’ official website.

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Becky G is currently riding high with “Chanel,” her latest top 10 hit with collaborator Peso Pluma on the Billboard Hot Latin Songs chart.

In April, the duo debuted the track live for the first time during her Coachella set, which also included a surprise appearance by Natti Natasha, and later performed the song together at the 2023 Latin AMAs.

Eslabon Armado’s “Desvelado” Makes History on Billboard’s Top Latin Albums Chart with No. 1 Debut

Posted on May 9, 2023 by Tom Castaneda

Eslabon Armado is making history…

The Regional Mexican group has earned a place in the Latin music history books with the No. 1 debut of their full-length album Desvelado on Billboard’s Top Latin Albums chart dated May 13.

With 44,000 equivalent album units earned in its opening week, the set scores the largest week for a regional Mexican album since the survey started measuring titles by units in February 2017.

“It means a lot being No. 1 on Top Latin Albums,” Pedro Tovar tells Billboard. “It’s probably our favorite album, but we didn’t expect it to go that high! Mainly because I know that people don’t like something at first, but when four, five, six months or a whole year pass by, there’s always that one song that hits, and then everybody is like, ‘Oh, this is my favorite album!’”

Desvelado was released April 27 via DEL Records. The 16-track effort starts with 44,000 equivalent album units earned in the U.S. during the April 28-May 4 tracking week, according to Luminate.

As its predecessor (Nostalgia, 2022), nearly all of Desvelado’s first-week total was fueled by streaming-equivalent album units, with 43,000 stemming from the metric. In total, its songs drew 63.51 million official U.S. streams – the most in a week ever for a regional Mexican album.

The set also boasts the fifth biggest streaming opening week among Latin albums, after Bad Bunny’s Un Verano Sin Ti (365.55 million official streams, May 2022), YHLQMDLG (201.37 million, March 2020) and El Último Tour del Mundo (145.94 million, Dec. 2020), as well as Karol G’s Mañana Sera Bonito (118.73 million streams, March 11-dated list).

On the all-genre Billboard 200, Desvelado opens at No. 6, becoming the highest rank ever for a regional Mexican album, since the ranking started measuring by units in December 2014. It also becomes the second album to hit the top 10, surpassing Eslabon Armado’s No. 9-peaking Nostalgia in May 2022.

“The hardest challenge producing and recording this album was the timing,” Tovar remembers. “We wanted to release it on the 27th and we had such a short time to record everything. Plus, I didn’t really get much time to put in the final touches, so I put it on God’s hands. The result was amazing.”

As Desvelado arrives at the summit on Top Latin Albums, Eslabon Armado maintain their perfect run of six straight top 10s among six chart appearances. Out of those, one other album took the quartet up the penthouse: the one-week ruler VIbras de Noche in August 2020. Plus, Eslabon’s sixth studio effort sends Benito’s Un Verano Sin Ti to No. 2 after its 46-nonconsecutive-week domination. (Karol G’s Mañana Será Bonito crowned for five weeks in between.)

Desvelado was preceded by the No. 1 viral hit “Ella Baila Sola” with Peso Pluma — in its fourth week in charge on the multimetric Hot Latin Songs chart. It concurrently reaches No. 1 on the Streaming Songs chart, with 34.6 million official U.S. streams, up 2%. It’s the first regional Mexican song to lead the list and the first No. 1 on the chart for both acts. Elsewhere, “Ella Baila Sola” rises 20-9 on the all-Latin-genre Latin Airplay tally with 6.7 million in audience impressions earned during the same tracking week, a first top 10 for Peso Pluma there.

Meanwhile, among the new recruits on Hot Latin Songs, “Así Lo Quiso Dios,” with Luis R. Conriquez, bows at No. 24. “Quédate Conmigo,” with Grupo Frontera, follows at No. 25, while “Quiés Es El?” starts at No. 33.

“Honestly, ‘Quédate Conmigo,’ with Grupo Frontera, is the song I relate to with the most,” Tovar muses. “It’s super romantic and it fits me perfectly because now I am in love. In a way, I am kind of dedicating that song to a special someone.”

About Desvelado’s eight collaborations, Tovar concludes: “I think the best one is with Peso Pluma, mainly because it’s the No. 1 song. Everywhere I go I hear it… everywhere! I don’t get tired of singing that song at all.”

Bad Bunny Earns Second No. 1 on Billboard Global 200 and Billboard Global Excl. U.S. Charts with Grupo Frontera-Collab “Un x100to”

Posted on May 1, 2023 by Tom Castaneda

Bad Bunny is back atop the global charts…

The 29-year-old Puerto Rican superstar’s Grupo Frontera-collaboration “Un x100to” rises to No. 1 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts dated May 6.

It’s the second leader for Bad Bunny on each list and the first for Grupo Frontera.

The track is the second Global 200 No. 1 and first Global Excl. U.S. leader for the Regional Mexican genre — as it dethrones the first such No. 1 on the former chart: Eslabon Armado and Peso Pluma’s “Ella Baila Sola” jumped to the top of the Global 200 a week earlier.

Meanwhile, thanks to “Un x100to,” “Ella Baila Sola” and Yng Lvcas and Peso Pluma’s “La Bebe,” Regional Mexican (and Spanish-language) songs rank at Nos. 1, 2 and 3 simultaneously on both charts for the first time since the surveys began in September 2020.

Grupo Frontera and Bad Bunny’s “Un x100to” leaps from No. 5 to No. 1 on the Billboard Global 200, with 110.2 million streams (up 64%) and 4,000 sold (down 13%) worldwide April 21-27.

Bad Bunny adds his second, after “Dákiti,” with Jhay Cortez (now Jhayco), led for three weeks in November-December 2020.

It’s also the fifth all-Spanish-language leader on the list, after “Ella Baila Sola”; Karol G and Shakira’s “TQG,” which ruled for a week upon its debut in March; Bizarrap and Quevedo’s “Bzrp Music Sessions, Vol. 52” (four weeks, 2022); and “Dakiti.”

“Ella Baila Sola” drops to No. 2 on the Global 100, although up 9% to 104.2 million streams and 5% to 3,000 sold worldwide.

Yng Lvcas and Peso Pluma’s “La Bebe” holds at its No. 3 Global 200 best.

Grupo Frontera and Bad Bunny’s “Un x100to” concurrently climbs 4-1 on the Billboard Global Excl. U.S. chart, with 82.3 million streams (up 73%) and 1,000 sold (up 17%) outside the U.S. April 21-27.

Grupo Frontera earns its first Global Excl. U.S. No. 1, while Bad Bunny tallies his second, after “Dakiti” (five weeks, November-December 2020).

“Un x100to” becomes the Global Excl. U.S. chart’s first Regional Mexican No. 1.

It’s additionally the sixth all-Spanish-language leader on the ranking, after Karol G and Shakira’s “TQG,” which reigned for a week upon its debut in March; Bizarrap and Quevedo’s “Bzrp Music Sessions, Vol. 52” (six weeks, 2022); Anitta’s “Envolver” (one, 2022); “Dakiti”; and Maluma and The Weeknd’s “Hawái” (one, 2020).

Peso Pluma ranks at Nos. 2 and 3 on Global Excl. U.S.: “Ella Baila Sola,” with Eslabon Armado, holds at its No. 2 high and “La Bebe,” with Yng Lvcas, keeps at No. 3, also after reaching No. 2.

As on the Global 200, thanks to “Un x100to,” “Ella Baila Sola” and “La Bebe,” Regional Mexican, and Spanish-language, songs rank at Nos. 1-3 simultaneously for the first time since the Global Excl. U.S. chart originated.

The Billboard Global 200 and Billboard Global Excl. U.S. charts rank songs based on streaming and sales activity culled from more than 200 territories around the world, as compiled by Luminate. The Global 200 is inclusive of worldwide data and the Global Excl. U.S. chart comprises data from territories excluding the United States.

Chart ranks are based on a weighted formula incorporating official-only streams on both subscription and ad-supported tiers of audio and video music services, as well as download sales, the latter of which reflect purchases from full-service digital music retailers from around the world, with sales from direct-to-consumer (D2C) sites excluded from the charts’ calculations.

Eslabon Armado Releases Sixth Studio Album “Desvelado”

Posted on April 29, 2023 by Tom Castaneda

It’s a sleepless time for Eslabon Armado.

The Regional Mexican band has released its latest studio album Desvelado.

Eslabon Armado’s sixth studio album — which follows their five back-to-back No. 1s on Billboard’s Regional Mexican Albums chart — drops when the Mexican-American sierreño band’s “Ella Baila Sola” with Peso Pluma is No. 1 on the Billboard Global 200 (dated April 29).

It’s the first regional Mexican song to top the tally, and it’s also the first one from that genre to enter the top five on the Hot 100. Of course, the track is found on Desvelado, and while that might be the song that will draw you to listen to this album, you’re going to stay for all the other gems that Eslabon Armado delivers.

Mostly written by frontman Pedro Tovar (who is currently No. 1 on the Hot 100 Songwriters Chart), Desvelado further cements Tovar’s ability to adapt the classic genre to Gen Z, with super-modern lyrics — like in the opening track, “Quién Es El?” where he sings, “Who is he, the one you’re posting on social media, hanging out in the same places I once took you and kissed you?”

Throughout the album, Eslabon Armado sticks to the sad sierreño, guitar-driven sound that’s not only worked for them but marks a new generation of Mexican music hitmakers. The LP includes eight collabs, including the norteña-tinged cumbia “Quédate Conmigo” with Grupo Frontera (fresh off a Bad Bunny team-up) and the soon-to-be breakup anthem “Tomando Tequila,” with Jhayco’s raspy vocals taking center stage. Eslabon Armado reels in artists the group has previously recorded with, including Junior H and DannyLux, for duets. If you’re barely discovering Eslabon Armado because you’ve listened to “Ella Baila Sola,” you’ve arrived just in time. This album is a treat to new and loyal fans alike.

Eslabon Armado’s Pedro Tovar Tops Billboard’s Hot 100 Songwriters Chart for First Time

Posted on April 28, 2023 by Tom Castaneda

It’s a special first for Pedro Tovar.

The Mexican American singer/songwriter, the lead vocalist of Eslabon Armado, rises to No. 1 on Billboard’s Hot 100 Songwriters chart dated April 29, ruling as the top songwriter in the United States for the first time, due to his work on his band’s hit single “Ella Baila Sola,” with Peso Pluma.

The song, on which he’s credited as the sole writer, jumps 10-5 on the latest Billboard Hot 100. It became the first Regional Mexican song to reach the chart’s top 10 a week earlier and is now the first to hit the top five.

“Ella Baila Sola” surges with 31.8 million official U.S. streams, up 31%, in the April 14-20 tracking week, according to Luminate.

Tovar is the fifth person to rule the Hot 100 Songwriters chart this year, after late holiday hitmaker Johnny Marks, for one week in January; SZA (nine weeks, January-March); Morgan Wallen (one, March); and Ashley Gorley (five, March-April).

Tovar concurrently spends a fifth week at No. 1 on the Latin Songwriters chart, as “Ella Baila Sola” adds a third week atop Hot Latin Songs.

Billboard’s weekly Hot 100 Songwriters and Hot 100 Producers charts are based on total points accrued by a songwriter and producer, respectively, for each attributed song that appears on the Hot 100. As with Billboard’s yearly recaps, multiple writers or producers split points for each song equally (and the dividing of points will lead to occasional ties on rankings).

Peso Pluma & Eslabon Armado Make History as “Ella Bala Sola” Reaches No. 1 on Billboard Global 200 Chart

Posted on April 24, 2023 by Tom Castaneda

Peso Pluma is officially a global phenomenon…

The 23-year-old Mexican singer’s collaboration with Eslabon Armado “Ella Baila Sola” has surged to No. 1 on the Billboard Global 200 chart dated April 29.

It’s the first leader on the list for each act, as well as the first for the Regional Mexican genre.

Eslabon Armado and Peso Pluma’s “Ella Baila Sola” ascends 3-1 to crown the Billboard Global 200, with 95.2 million streams (up 27%) and 3,000 sold (up 74%) worldwide April 14-20.

It’s also the fourth all-Spanish-language leader on the list, following Karol G and Shakira’s “TQG,” which ruled for a week upon its debut in March; Bizarrap and Quevedo’s “Bzrp Music Sessions, Vol. 52” (four weeks, 2022); and “Dákiti” by Bad Bunny and Jhay Cortez (now Jhayco; three, 2020).

“We didn’t expect for the song to make so much noise!” Pedro Tovar, Eslabon Armado lead singer and sole author of “Ella Baila Sola,” recently told Billboard of the track, which concurrently becomes the first regional Mexican top five hit ever on the Billboard Hot 100. “I really liked the song when I first wrote it, but I didn’t really expect it to be such a big hit. I previewed it on my stories on Instagram and, two days after, it went viral on TikTok, and that’s when I knew that the song was going to do big numbers.”

“Normally I don’t expect to chart with songs,” Peso Pluma marveled. “We just enjoyed the process of doing it.”

Meanwhile, marking more moves for Regional Mexican, Grupo Frontera and Bad Bunny’s “Un x100to” launches in the top five on the tally.

“Un x100to” blasts onto the Global 200 at No. 5 with 67.4 million streams and 4,000 sold worldwide in its first week. Regional Mexican sextet Grupo Frontera, from Texas, achieves its first top 10 on the chart, while Bad Bunny adds his 13th.

The Billboard Global 200 survey ranks songs based on streaming and sales activity culled from more than 200 territories around the world, as compiled by Luminate. The Global 200 is inclusive of worldwide data, including the United States.

Peso Pluma & Eslabon Armado Make Billboard Hot 100 Chart History with “Ella Baila Sola”

Posted on April 17, 2023 by Tom Castaneda

Peso Pluma and Eslabon Armado are making Billboard Hot 100 history…

The 23-year-old Mexican singer and the American Regional Mexican group have each logged their first Top 10 on the Hot 100 with “Ella Baila Sola” on the chart dated April 22, 2023.

Eslabon Armado and Peso Pluma’s “Ella Baila Sola” soars 17-10, led by 24.4 million streams, up 30%, as it wins the Hot 100’s top Streaming Gainer trophy, and jumps 6-3 on Streaming Songs.

Quartet Eslabon Armado, from California, and Peso Pluma, from Mexico, each reach the Hot 100’s top for the first time – as “Ella Baila Sola” makes history as the first regional Mexican song ever to hit the Hot 100’s top 10.

The genre has surged this decade, due in part to exposure on TikTok and other social media, with Gera MX and Christian Nodal’s “Botella Tras Botella” having become the first regional Mexican Hot 100 hit in May 2021, peaking at No. 60.

After “Ella Baila Sola,” Peso Pluma also has the second-highest-charting regional Mexican Hot 100 hit: “La Bebe,” with Yng Lvcas, rises to a new No. 17 best on the latest, April 22-dated chart.

The next-highest-peaking such hits: Yahritza y Su Esencia’s “Soy El Unico” (No. 20, April 2022 – it debuted at that rank, the highest entrance for a regional Mexican song) and Fuerza Regida and Grupo Frontera’s “Bebe Dame” (No. 25, this January).

Among Latin genres, regional Mexican’s arrival in the Hot 100’s top 10 follows that of Latin pop, which, after English-language hits by Gloria Estefan in the 1980s (plus Los Lobos’ “La Bamba,” in Spanish) surged in the late ‘90s and beyond thanks to songs (in varying degrees of English and Spanish) by Enrique Iglesias, Jennifer Lopez and Ricky Martin, among other stars.

At the same time, Marc Anthony helped tropical break through on the chart. In more recent years, Daddy Yankee and Luis Fonsi’s pop-centered, mostly-Spanish-language “Despacito,” featuring Justin Bieber, spent a then-record-tying 16 weeks at No. 1 in 2017, while, this decade, Bad Bunny, with Spanish-language songs, has carried the torch for Latin rhythm in the top 10.

As for Latin music overall, Eslabon Armado and Peso Pluma earn the Hot 100’s third Spanish-language top 10 this year, following two Latin pop hits: Bizarrap and Shakira’s “Bzrp Music Sessions, Vol. 53” (No. 9, January) and Karol G and Shakira’s “TQG” (No. 7, March).

“Ella Baila Sola” was released on Prajin Parlay/DEL Records, both of which likewise appear in the Hot 100’s top 10 for the first time.

The collaboration concurrently achieves a second week at No. 1 on the multi-metric Hot Latin Songs chart, where it became the first leader for both Eslabon Armado and Peso Pluma.

“We didn’t expect for the song to make so much noise!” Pedro Tovar, lead singer for the former act, and the song’s sole author, told Billboard upon its coronation. “I really liked the song when I first wrote it, but I didn’t really expect it to be such a big hit. I previewed it on my stories on Instagram and, two days after, it went viral on TikTok, and that’s when I knew that the song was going to do big numbers.”