Tag Archives: Penske Media Corporation

Chesca Added to Performers List for Los Angeles’ Inaugural LA3C Festival

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Chesca will be celebrating culture and creativity…

Penske Media Corporation has announced that the Puerto Rican singer will perform at its inaugural two-day culture and creativity festival LA3C.

ChescaChesca is among a list of recently added performers that includes Piso 21 and Kyle.

In addition, Grammy-nominated producer TOKiMONSTA was announced as the Sunday headliner for the Hot Import Nights Stage, which will also include performance sets by Accia, Cuco and Rosegold. Additionally, VIBE, the leading entertainment and lifestyle brand in celebrating Black culture, will host a special 30th anniversary set featuring LA native producer and DJ Linafornia.

Click here for the full two-day event lineup, featuring headliners Maluma and Megan Thee Stallion.

Food, fine artists and on-site experiences for the event will be announced in the coming weeks.

Penske Media’s first-ever culture and creativity festival will take over the Los Angeles State Historic Park on December 10 and 11, 2022.

LA3C stands for Los Angeles the Capital of Culture & Creativity and aims to connect communities through the city’s music, food and art.

Additionally, LA3C will support the next generations of creative talent in Los Angeles through partnerships with nonprofit arts organizations Heart of Los Angeles (HOLA) and Film Independent.

The festival and performance sets are slated to run from 1 p.m. to 10 p.m. PT on the first day and 12 p.m. to 9 p.m. PT on day two. All attendees must be over 21 years of age.

Tickets for LA3C are now available to purchase here.

Romeo Santos Pledges $100,000 for Puerto Rico Hurricane Relief

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Romeo Santos is pledging support for Puerto Rico…

The 41-year-old Puerto Rican and Dominican American singer-songwriter, known as The King of Bachata, will donate $100,000 for Puerto Rico hurricane relief.

Romeo Santos

Santos made the announcement during his Superstar Q&A at the 2022 Billboard Latin Music Week, after learning that Billboard had partnered with the Red Cross to raise funds for Puerto Rico.

Billboard VP/Latin Industry Lead Leila Cobo initially asked Santos if it was true that he had pledged to donate $20,000.

“That’s very generous,” said Cobo.

“Puerto Rico has given a lot more than $20,000,” said Santos. “Let’s step it up. Let’s give $100,000!” he said, to loud applause.  The amount will include $30,000 pledged by his business partner, Artie Pabon.

Billboard’s chief marketing officer, Dana Droppo, announced on Monday, at the start of Latin Music Week, that Billboard would support disaster relief and recovery efforts from the hurricane in Puerto Rico by backing the American Red Cross with a donation using proceeds from Billboard Latin Music Week.

Brand partners, artists and executives were invited to donate, with Billboard’s parent company, Penske Media Corporation, matching donations up to $50,000.

Santos, who was born in New York to a Dominican father and Puerto Rican mother, heard about the donation efforts while he waited to take the stage for his Q&A session on Tuesday afternoon.

Before taking the stage, he informed his team that he was in for $20,000. Then, within minutes, he told Cobo he would up that sum to $100,000.

Hurricane Fiona teared through Puerto Rico last week, leaving millions without power or drinking water.

As recently as September 26, more than 700,000 people in Puerto Rico, nearly a fourth of the island’s population, still had no power, according to a report on newswire Reuters.