Tag Archives: Ntertain

Netflix Releases First Trailer for Tyler Dean Flores’ Reggaeton-Themed Comedy Series “Neon”

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Tyler Dean Flores is gassed up for his next project…

The first trailer has been released for Netflix’s reggaeton-themed series Neon, starring the 25-year-old Nuyorican actor, ahead of is October 19 premiere.

Tyler Dean FloresFrom creators Shea Serrano and Max Searle, Neon follows three friends in Miami as they hustle their way to making it big in the world of reggaeton. The eight-episode comedy captures not only the three besties’ larger-than-life dreams but also the harsh realities and funny mishaps of surviving the music industry.

Flores plays Santi, a rising reggaeton artist who, with the help of his friends Ness (Emma Ferreira), Felix (Jordan Mendoza), and A&R rep Mia (Courtney Taylor), hopes to become the biggest star in reggaeton—or at least pay his rent.

Daddy Yankee, a pioneer of the musical genre, executive produces the series and makes an appearance.

Genesis Rodriguez, Jordana Brewster, Jhayco, Santiago Cabrera and Jowell are also among the Season 1 guest stars.

Neon co-creator Max Searle serves as showrunner.

In addition to Yankee, the series is executive produced by Serrano and Searle, alongside SB Projects and Anne Clements.

 

Executive music producers include Tainy, Lex Borrero, Ivan Rodriguez, from Ntertain and Neon16, and collectively known as Tainy & One Six. One Six of Neon16 and Ntertain, and Joe Rodriguez and Javier Nuno of Indice are music producers. Jordan Mendoza served as consulting producer; Miguel Nolla, Wally Baram and Frances Lausell produce.

Lex Borrero Partners with Tommy Mottola to Acquire Arro Media, Now to Be Called AM16

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Lex Borrero is expanding his entertainment empire…

The Latino music executive and entrepreneur, the co-founder/CEO of Neon 16, has teamed up with Ntertain chairman Tommy Mottola  to acquire Arro Media, a music marketing and social media agency that boasts a roster of clients like Adidas, Red Bull, the NFL, Xbox, Bacardi, The Latin Grammy Cultural Foundation and more.

Lex BorreroFounded by Cristina Arcay, the company will be rebranded as AM16.

“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Borrero and Mottola in a press release. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”

AM16 will find the intersection among music, entertainment and culture. Together, it will bring Arro’s capabilities with Neon16’s “innovative approach to cultural storytelling and experiential activations,” they said. The merger will include brand strategy and partnerships, product development, content production, music marketing, social media management, digital marketing, public relations, creative design services and experiential events.

“Launching AM16 agency represents an exhilarating new chapter in my career and the future of Arro,” said Arcay, who is appointed as co-president. “As a Latina entrepreneur, being able to lead and learn alongside our new partners represents a huge opportunity to reshape the industry by championing diversity, elevating ideas and fostering cultural movements that resonate with audiences worldwide.”

Chief marketing officer/co-president Gerry Rojas added, “I feel empowered and excited to be working in a Latino-owned agency where we’re reimagining how brands and artists tell their stories authentically, while raising the Latin cultural currency and creating a true, positive impact rooted in music and culture.”

Neon16 works with A-listers such as Tainy, Thalia, Juan Luis Guerra and Danna Paola.

Earlier this year, the company also played a key role in the Netflix Original series La Firma — a Latin music competition that sought to sign the next big Latin music star, featuring Borrero, Tainy, Rauw Alejandro and Nicki Nicole.

Borrero and Mottola also executive-produced Thalia’s music docuseries, Thalia’s Mixtape, via Ntertain on Paramount+.

Rauw Alejandro to Judge Netflix’s Reality Competition Series “La Firma”

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Rauw Alejandro is on the hunt for new urban talent…

The 29-year-old Puerto Rican singer and rapper, known as the “King of Modern Reggaeton,” and fellow reggaeton star Yandel are among the Latin artists helping Netflix in their search for the next Latin urban music star in the reality competition series, La Firma.

Rauw AlejandroThe duo will be joined by Nicki Nicole and Lex Borrero as judges of the competition, while super-producer Tainy will serve as mentor and music producer/supervisor.

The search will take place across Latin America, the United States, and Spain.

In the series, viewers will follow the journeys of the selected artists as they head to Miami for the competition.

The winner will sign with talent incubator NEON16.

La Firma was created by Borrero, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN, which was founded by Borrero, Tommy Mottola, and Range Media Partners.

Camilo to Appear on Ntertain’s Original Docu-Series “Los Montaner”

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Camilo will be spending a lot of time with the in-laws…

The 27-year-old Colombian singer, songwriter and record producer, whose full name is Camilo Echeverry, will appear in the original series Los Montaner.

Camilo

Hailing from Ntertain, the recently launched multimedia company from Neon16’s Lex Borrero, music mogul Tommy Mottola and Range Media Partners, the unscripted docu-series will offer an exclusive look inside Latin music’s influential family, the Montaners, who have a social media audience of over 150 million and over eight billion video content views.

Borrero will executive produce the series, with Range Media Partners co-financing the project, handling global sales of the series. The series will film globally, as the crew follows the daily life of the Montaner family.

Featured on Los Montaner are:

  • Multiple Latin Grammy nominee & Lifetime Achievement Award recipient Ricardo Montaner
  • Marlene Rodriguez, Ricardo’s wife, and filmmaker
  • Award-winning recording artist and member of Mau y Ricky, Ricky Montaner
  • Actress, model, and TV host, Stefi Roitman, fiance of Ricky Montaner
  • Award-winning recording artist and member of Mau y Ricky, Mau Montaner
  • Sara Escobar, creative director, wife of Mau Montaner
  • Actress, singer, songwriter, Evaluna Montaner
  • Camilo Echeverry, Evaluna’s husband and Latin Grammy winning singer, songwriter.

Ntertain was founded earlier this month as a new entertainment and media company focusing on the creation, development, and production of premier content leaning in on Latin talent, brands and culture.