Miguel is caught in the undercurrent…
The 35-year-old half-Mexican American singer, songwriter, record producer, and actor, whose full name is Miguel Jontel Pimentel, is taking part in new cause-oriented experiential platform Undercurrent’s first-ever event on September 9, 2021.
Undercurrent, which merges the worlds of music, technology and the visual arts, will house the event in a two-story, 60,000-square-foot space in Brooklyn.
In addition to Miguel, the inaugural climate crisis-themed exhibition will feature a series of immersive, interactive exhibits developed by musical artists including Bon Iver, Jorja Smith, Actress, Khruangbin, Aluna, Jayda G, Mount Kimbie and Nosaj Thing, with more to be announced.
Established by music industry veterans Steve Milton and Brett Volker, Undercurrent was designed to offer a new way for audiences to experience music while also inspiring them to get involved with social causes.
“We see it as a new medium for which artists and musicians can create, and hopefully new ways that they can engage with their audiences and their fans,” says Volker. He adds that the event will raise awareness and funds for three main environmental non-profits — Kiss the Ground, Ocean Conservancy, and/or Global Forest Generation — all of which created their own installations to spread awareness of their specific causes while offering ways for attendees to donate.
Attendees shouldn’t expect actual live performances; though all of the artists involved will likely make an appearance at some point during the exhibition’s six-week run.
Aside from showcasing Undercurrent’s work, the goal of the fall event is to inspire attendees to think more deeply about the climate crisis while donating money to its non-profit partners (Undercurrent is making direct donations to the organizations, while guests will be given multiple opportunities to donate on-site). Long-term, Milton and Volker hope to use it as a launching pad for future exhibitions with a focus on other important causes. “There are so many different ways that we could evolve this,” Milton says.
Tickets for Undercurrent start at $45 and go on sale today.
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