The 26-year-old Cuban & Dominican American stand-up comedian, writer and actor has signed with LBI Entertainment.
Hernanadez currently performs as a featured player on Saturday Night Live.
OnSNL, he has been featured on Weekend Update and appeared in some of the more memorable recent sketches with Pedro Pascal, Bad Bunny, Ana de Armas and Jason Momoa, among others.
Performing stand-up since the age of 18, Hernandez has opened for headliners such as Jo Koy, Dave Chappelle, Tim Dillon, Mark Viera and Gilbert Gottfried.
In 2020, he became a host and creative director for @onlyindade, a Miami-based account with over one million followers.
In 2022 he was selected as a Just For Laughs New Face of Comedy.
Starting in 2023 he can be seen in commercial campaigns for T-Mobile and Nissan.
It’s a family affair for Marcello Hernandez… with a Regional Mexican twist.
The 26-year-old Cuban and Dominican American stand-up comedian, actor and Saturday Night Live cast member stars in Nissan’s upcoming Super Bowl commercial, appearing alongside the members of Grupo Frontera
The 60-second commercial released on Monday (February 5) features Hernandez retelling the riveting story about his unexpected, yet adventurous journey while test-driving the latest Nissan Pathfinder. Just as he hits the road, Hernandez gets calls from his abuela, sister and uncle asking him — and the Nissan salesperson as his co-pilot — to pick them up. So, they do.
“From the dealership to the mountains, desert and beach, Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family,” an official description of the ad reads.
As he’s telling this nail-biting story in a diner, Grupo Frontera pops up from a booth behind him and asks Hernandez to keep narrating his epic adventure. “Qué? No, sigue, sigue,” the group orders.
The ad will air on TelevisaUnivision on Sunday, February 11, as part of the network’s Super Bowl 2024 broadcast for Spanish-language viewers.
Univision will also broadcast a pre-kickoff performance — featuring a special performance by Puerto Rican star Myke Towers — presented by Nissan, which will air on Univision at 4:00 pm ET Sunday from the Caesars Palace in Las Vegas.
“At Nissan, we’re always looking for ways to deeply connect with our customers,” said Marisstella Marinkovic, chief marketing officer, Nissan USA, in a statement. “We’re using the nation’s biggest game day to air an in-language spot that reignites the love of Nissan among bicultural Latinos, who comprise many of our customers. From our partnership with TelevisaUnivision, to the Latino talent and the director we casted, we brought music and sports together to create a thrilling in-language and in-culture experience.”
“This is a significant moment for TelevisaUnivision, and we’re excited for Nissan to debut their Spanish-language creative to our audience,” added John Kozack, executive vice president of multimedia sales at TelevisaUnivision. “Latinos are an economic powerhouse, and this national stage provides the perfect opportunity for brands like Nissan to reach this fast-growing demographic – and further our goal of showcasing the value and importance of in-language and in-culture advertising to this consumer base.”
The 35-year-old Cuban & Dominican American actor has signed with Creative Artists Agency (CAA).
Best known for his role as Wilson on the first two seasons of HBO Max’s Emmy-winning comedy series Hacks, Sibilly will return for Season 3 this year.
Sibilly previously starred as Noah Hernandez in the Peacock Original series, Queer As Folk.
He has also appeared opposite CAA client Billy Porter in the FX series Pose, and alongside CAA client Liza Koshy in YouTube’s Liza On Demand.
As a content creator, Sibilly is a fervent advocate for LGBTQ+ and Latino rights, growing a considerable social following as a result of his progressive and comedic voice that includes his popular online character, “Julissa.”
He has also partnered with brands including Viktor&Rolf, AT&T, 21 Seeds, Smirnoff, Abercrombie & Fitch, Nissan, Oculus and Bonobos.
The 30-year-old Argentine actor will star in the Sony and Playstation Productions film Gran Turismo, based on the hit racing video game series of the same name.
The upcoming film based on the true story of Jann Mardenborough is billed as the ultimate wish fulfillment tale of a teenage Gran Turismo player whose gaming skills won him a series of Nissan competitions to become an actual professional race car driver.
Previously announced members of its ensemble include Archie Madekwe, David Harbour, Orlando Bloom, Djimon Hounsou, Geri Halliwell-Horner, Daniel Puig, Maeve Courtier-Lilley, Emelia Hartford, Pepe Barroso and Sang Heon Lee.
Neill Blomkamp is directing from a script by Jason Hall and Zach Baylin.
Sony Pictures will release the film in theaters on August 11, 2023.
González previously starred in Disney+’s Latin American sports dramedy O11CE. Upcoming feature credits include Year of the Fox, opposite Jake Weber and Sarah Jeffrey, and #FBF opposite Ashley Judd.
The 25-year-old Colombian singer and songwriter will be celebrating his three Latin Grammy nominations with his fans as the headlining act of the 2019 Road to Innovation tour.
In its fifth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances in anticipation of the 20th annual Latin Grammy Awards.
Taking place in eight different U.S. cities, the Road to Innovation tourwill kick off on October 28 in Los Angeles and run until November 12 in Las Vegas.
The tour will also make pit stops in cities like Miami, Washington, D.C., Chicago and Phoenix, to name a few.
Yatra will be presenting songs from his latest studio album, Fantasia.
“Nissan is excited to celebrate Latin music’s top artists,” said Allyson Witherspoon, vice president of marketing, communications and media in a press statement. “For the fifth year, we’re partnering with Univision for the Road to Innovation Tour featuring Sebastian Yatra. This eight-city tour is an engaging way to connect with our consumers leading up to the Biggest Night in Latin Music.”
The tour will not only feature Yatra, but also a complete branded experience that concertgoers can enjoy, including Univision’s first-ever branded Uforia playlist featuring past Road to Innovation tour artists, sponsored by Nissan.
Previous artists include Karol G, Reykon and Farruko, to name a few.
“We are thrilled to once again renew this unique partnership with Nissan. With music being such an important passion point for the Hispanic audience, the Road to Innovation Tour has been the perfect vehicle to reach this valuable consumer,” said Steve Mandala, president of Advertising Sales and Marketing, Univision. “The program showcases Univision’s full suite of marketing capabilities across TV, radio and digital and continues to deliver high-impact results for our client.”
For tickets to the Road to Innovation tour, visit here.
Here are the confirmed dates:
October 28 — Los Angeles, CA @ Avalon Hollywood October 29 — Phoenix, AZ @ Celebrity Theatre October 30 — Dallas, TX @ Medusa Dallas October 31 — Chicago, IL @ House of Blues Chicago November 4 — Washington, DC @ Echostage November 5 — Queens, NY @ La Boom November 6 — Miami, FL @ TBD November 12 — Las Vegas, NV @ House of Blues Vegas
The 27-year-old Colombian reggaeton singer, a two-time Latin Grammy nominee, will be the headlining act of the Road to Innovation Tour. She’ll be joined by Colombian urban artistReykonas her special guest.
For its fourth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances.
Visiting music aficionados in nine different U.S. cities, the “Road to Innovation” Tour will kick off on October 23 in New York and run until November 13 in Las Vegas. The tour will also make pit stops in Miami, Washington, DC, Chicago, Houston, Los Angeles, Dallas, and Phoenix.
“We are excited to bring back Nissan as a long-standing partner which continues to innovate with us around Hispanic consumers’ major passion point – music,” said Jorge Daboub, executive vice president, Local Media Sales, Univision, in a statement. “The Road to Innovation Tour is a high-impact program that unites fans at the local level with their favorite artists. This year we’ve built on its success and expanded to another major city in the U.S. to bring meaningful experiences that engage our audience.”
The tour will not only have Karol G and Reykon singing their best hits, but a complete branded experience, too, with DJ sets and refreshment areas that concertgoers can enjoy.
In addition to the Road to Innovation Tour, Nissan will host a 360° promotional campaign that will encourage attendees to participate in a sweepstake that will land them the opportunity to attend the 2018 Latin Grammys on November 15 in Las Vegas.
Hernanadez currently performs as a featured player on Saturday Night Live.
