Tag Archives: Nicolai Marciano

J Balvin Stars in New Campaign for Guess x FriendsWithYou Collaboration

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J Balvin is guessing again…

The 35-year-old Colombian reggaeton singer stars in Guess’ new campaign, which highlights its new collaboration with FriendsWithYou.

J Balvin, Guess x FriendsWithYou

The new Balvin-approved collection features vibrant, fun silhouettes complete with decorative embroidery and logos. Cloud graphics are also weaved in throughout the designs as a nod to light and serenity.

The campaign will officially launch on April 15.

Balvin, known for his bright and eccentric fashion sense, has previously designed his own collections for Guess.

FriendsWithYou is Samuel Borkson and Arturo Sandoval III‘s fine art collective that aims to remind people that happiness is found in everyday life — and that positivity is reflected in Guess’ capsule through bold, breezy designs.

“Guess has joined forces with FriendsWithYou to spark a movement — an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” said Borkson and Sandoval in a press statement. “We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities.”

“At Guess, we’re always looking to inspire our customers,” added Nicolai Marciano, brand partnerships director at Guess. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”

J Balvin Teams Up with Guess for Collection Inspired by Latest Album “Colores”

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J Balvin is bring hiscoloresto (fashion) Life…

The 35-year-old Colombian reggaeton singer has joined forced with GUESS to launch a Colores-inspired collection for men, women and kids. 

J Balvin x Guess Colores Collection

The multi-color, tie-dye collection includes cropped hooded sweatshirts, swimwear, bodysuits, joggers and J Balvin’s signature matching two-piece tracksuits.

It’s the second time J Balvin collaborates with GUESS to design a clothing collection. 

Last year, he launched a Vibras-themed campaign with 90’s Miami-inspired designs and ready-to-wear accessories.

“What was interesting this time around compared to last time is that we really got to work with him from the inception of the album,” says Nicolai Marciano, director of brand partnerships at GUESS. “I knew he was working on an album before it was called Coloresand once it became Colores, we started working on the creative process and so as we were designing the collection as he was creating the album.”

J Balvin x Guess Colores Collection

“Everything about the collection really represents him and how he feels and the energy he likes to put out. It’s been great to see it come together in an ideal working situation with an artist. We were really able to find the balance between what he wanted and what made sense for us as a brand,” says Marciano.

A standout design is a Colombia-inspired print jacket, shorts and a bucket hat.

J Balvin x Guess Colores Collection

“It’s an idea one of our designers pitched. The photos [on the print] are a collection of different images from around Colombia mixing architecture, agriculture, landscape and kind of just really displaying the different elements that make up Colombia,” explains Marciano. “We were able to use this interesting nylon fabric that showed a lot of saturation of colors where it feels very like alive so it was interesting to see how it was put together. We were all very impressed with the end result.”

The new Colores-inspired collection is now available online.

GUESS? to Launch J Balvin’s Vibras Capsule Collection in February

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There’s no more guessing when J Balvin’s new collection for GUESS?is hitting stores….

The 33-year-old Colombian singer and trendsetter has teamed up with GUESS? to bring to life the brand’s spring 2019 Vibras capsule collection.

As the face of the new campaign, men and women will be blessed with a 42-piece vibrant capsule collection inspired by J Balvin’s chart-topping 2018 album, Vibras.

“Everything in this capsule is very ’90s Miami inspired,” Balvin said in a statement. “The collection is about Vibras; nice energy, nice vibes, just smile and that’s what we need, all love. Partnering with GUESS and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”

Nicolai Marciano, director of brand partnerships for GUESS? Inc. and GUESS Jeans U.S.A., also discussed the partnership, saying, “J Balvin is full of life and good energy. The entire collection is about vibes and what he represents to the culture and the music. Watching him express that through the GUESS lens in the campaign and his influence on the clothing and colors was transformational and a first for GUESS. To be able to make this happen with J Balvin and with GUESS is a special moment in time.”

The Vibras capsule collection, launching February 7 in GUESS stores and online, will include a selection of ready-to-wear clothes and accessories for both men and women, infused with Balvin’s personal style and colorful, risk-taking aesthetic.

J Balvin Named the Face of Guess’ Spring 2019 Vibras Capsule Collection

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J Balvin is vibin’ for Guess?

The 33-year-old Colombian reggaeton singer has been named the face of Guess’ Spring 2019 Vibras capsule collection.

J Balvin Guess Campaign

“It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the VIBRAS tour,” Balvin said in a statement. “It’s been a perfect fit for my style, and the reaction among fans has been so wonderful. I’m very happy to now bring our partnership to another level.”

Nicolai Marciano, director of brand partnerships for GUESS?, Inc. and GUESS Jeans U.S.A., also discussed the partnership with the singer, saying, “The entire J Balvin campaign is about vibes, ‘Vibras.’ The campaign is an expression of who J Balvin is paired with the heritage of GUESS. Considering J Balvin is one of the biggest artists in the world, and GUESS has a huge Latin fanbase, I knew it would be a perfect partnership to extend our global retail platform to his fans globally and connect with them beyond the music.”

The rest of the images from the campaign are set to arrive in mid-January next year via GUESS’ online and social platforms, retail stores and fashion magazine ads.