J Balvin is helping celebrate Latin music…
The 39-year-old Colombian singer will headline the 2024 Billboard Latin Music Week.
This year’s 35th annual event will take place from October 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater.
Known for his massive influence on Colombian reggaetón and global Latin music, the Medellín superstar — who is fresh off releasing his sixth solo studio album Rayo — will host a special night titled “Next Gen Reggaetón: An Evening Curated by J Balvin” during the week.
The event promises an exciting lineup of surprise performances and guests, all chosen by Balvin himself.
The global superstar and entrepreneur is a highly decorated and critically acclaimed cultural icon who has won multiple Billboard Music Awards and plenty of chart accolades, including nine No. 1 tracks on the Hot Latin Songs chart like “Mi Gente” with Beyoncé, “Ginza,” “RITMO (Bad Boys For Life)” with Black Eyed Peas) and a No. 1 on the Hot 100 (“I Like It” with Cardi B and Bad Bunny).
Apart from his curation, Balvin will engage in an exclusive Superstar Q&A moderated by Leila Cobo, chief content officer for Latin/Español at Billboard, providing deeper insights into his music and influence. The session aims to foster intimate and enlightening discussions.
“Latin music is living its most successful and globally recognized moment ever this year. But Billboard has been proudly at its side for over 35 years as the main flagbearer, supporter and ultimate opinion maker for Latin music around the world,” said Cobo in a press release. “During a year when Latin music is dominating the charts and the cultural zeitgeist, we are thrilled to return to Miami Beach, the global capital of Latin music, for this exciting week-long event.”
The announcement also highlighted the expansive lineup for this legacy event, featuring a blend of established stars and emerging talents including Bad Gyal, DANNA, Danny Ocean, Domelipa, Fat Joe, Gloria Estefan, JOP, Keityn, Lele Pons, Luis Alfonso, Maria Becerra, Mau y Ricky, Mon LaFerte, N.O.R.E., Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Yeison Jiménez, and Yeri Mua, with more to be announced in the coming months.
Tickets are now available here.