Kid Cudi is releasing an out of this world collaboration…
The 39-year-old half-Mexican American rapper, singer, songwriter and actor is partnering with Star Trek for the sci-fi franchise’s new campaign.
The “Day ‘n’ Nite” rapper will be the face of its latest campaign titled “Boldly Be.”
The collaboration is set to launch at New York Comic Con — held at the Javits Center — on October 12, and features a Fortnite gaming experience, a streetwear capsule collection and a new song from the rapper titled “Heaven’s Galaxy.”
Kid Cudi’s fandom of the franchise inspired “Heaven’s Galaxy,” which was produced by Dot Da Genius. The track will be available on streaming starting on October 12.
The Star Trek x Cudi streetwear collection includes tees, crewnecks, hoodies, a custom button-up T-shirt and a colorful leather varsity jacket.
NYCC attendees can hit up Star Trek x Kid Cudi’s booth 2653 to pre-order items from the collaboration, with the collection dropping on Kid Cudi’s website on October 16.
The Fornite experience, titled Star Trek x Kid Cudi: Mirror Mayhem, will see Kid Cudi stepping into the world of the franchise and the popular video game.
“Heaven’s Galaxy” will be in the game, in addition to previously unheard songs from the rapper’s forthcoming album, INSANO.
According to the press release, players can “partner with Captain Skyles (Kid Cudi) on a mission to uncover the source of a sonic anomaly that threatens the peaceful planet Vada.”
The collab’s NYCC booth will also offer a first look at the gaming experience.
