Tag Archives: Neon16

RMAND Among Emerging Latin Artists Taking Part in NFL, Neon16 & Ntertain Content Series

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RMAND is getting in the game…

The Dominican singer from Netflix’s reality music competition show La Firma is among the emerging Latin artists will join NFL Latino players in an upcoming content series as part of a special partnership between the National Football League, Neon16 and Ntertain Studios for the 2023 season.

RMANDThe deal also includes new music releases that will comprise of a new volume for the next Por La Cultura mixtape.

NFL’s season-long campaign Por La Cultura will continue to spotlight Latin players, coaches and staff members to celebrate Latin excellence while telling their own stories of the community.

“Music is a leading passion point for Latinos, and we feel this partnership is an ideal platform for celebrating our Latino players and connecting more deeply with our fans,” said Javier Farfan, cultural strategist at the NFL, in a press release. “This content series brings together the commonalities of artists and athletes and their inspirational stories from humble beginnings, as they reach the top of their careers and their goal of stardom. Working with Ntertain and Neon16 allows us to authentically tell these stories with the creative vision of tastemakers at the forefront of Latino culture, music and entertainment.”

By showcasing current NFL Latino players and emerging Neon 16 music artists, the series aims to highlight the diversity and inclusivity of the NFL while celebrating the shared passion for music and football.

“We loved the concept of having our artists collaborate with Latino NFL players to create something as unique as an original song,” added Lex Borrero, co-founder and CEO of Ntertain and Neon16. “While both share Latino heritage, we know that artists and athletes also share a common drive to succeed, the talent to shine and the work ethic to thrive in their respective careers. Unifying these traits and the mutual love and respect for music has led to some incredible art that we can’t wait to share with fans this season.”

This season, the team-up will create original songs and music videos that reflects Latino NFL players and the artist’s shared passion for music, football, and community.

The first one “#0B,” an energetic electronic banger by RMAND, draws inspiration from the artist’s experience working with Miami Dolphins’ wide receiver Braxton Berrios, who is of Puerto Rican descent and wears the number zero.

“0B” is slated to release on the third week of the NFL regular season, leading up to the Miami Dolphins Latino Heritage Month game and home opener on September 24th.

Another player and artist collaboration will drop later in the season, joining the RMAND and Berrios song as this season’s Por La Cultura mixtape.

Furthermore, the NFL Shop commercial for this year will also feature RMAND as well as Neon16’s Alex Ponce and Nashy-Nashai; the commercial’s score will be done by the label. Neon16 will also produce four exclusive tracks for the NFL and its 32 clubs to use as part of their soundtrack for the upcoming season.

“With more than 31 million NFL fans in the United States, there is no doubt that Latinos continue to fall in love with the sport of football every day,” said Marissa Solis, NFL SVP global brand and consumer marketing. “We want to inspire Latinos with the lyrics and melodies created by these talented NEON16 artists in the same way they get excited for a perfectly executed pass and catch for a touchdown. This partnership unifies the heroes of stage and sport through their common bond as Latinos representing ‘por la cultura.’”

Last year, the NFL and Neon16 announced their 10-track debut Por La Cultura Mixtape: Vol. 1, featuring El Alfa, Will.I.Am., Yandel, Snow Tha Product, Anthony Ramos, Trueno and more, and beats by producers Albert Hype, Jodosky and Chael.

The NFL, Ntertain, and Neon16 partnership kicked off in 2021, when Latin artists Jodosky, Kris Floyd and Álvaro Díaz were invited guests of the NFL League.

This collaboration is one of the NFL’s ambitious plan to go all in on Latin music and its growing fanbase.

Last year, J Balvin became the first Latin headliner to perform for the league’s yearly free Kickoff Concert. Last November, the NFL also recruited Tijuana superstars Grupo Firme to perform at the halftime show for its annual Mexico City game, featuring the Arizona Cardinals and San Francisco 49ers.

https://twitter.com/rmandofficial/status/1692599481785540957

Nashy-Nashai Wins Netflix’s Latin Music Competition Series “La Firma”

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It’s a special signing for Nashy-Nashai…

The aspiring Argentine artist has been declared the winner of Netflix’s La Firma, the streaming services first-ever Latin music competition show.

Nashy-NashaiLa Firma starred Rauw Alejandro, Tainy, Nicki Nicole, Yandel and Lex Borrero.

“The NEON16 team signs Nashy-Nashai for her performance on #LaFirmaNetflix, with a mission to build her presence in the music industry. Stay tuned for what’s coming in 2023 for Nashy-Nashai!” says an official Instagram post.

In a similar spirit as The Voice and Making The Band, La Firma placed 12 hopeful contestants in a mansion, and followed them for the chance to secure a record deal with Neon16 — a talent incubator founded by Borrero and Tainy.

Spectators were introduced to budding talent from Argentina, Chile, Colombia, Dominican Republic, Mexico, Puerto Rico, Perú, and the U.S.

NFL Releasing First-Ever “Por La Cultura Mixtape,” Featuring Yandel Collaboration

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Yandel is helping kick-off a special initiative with the National Football League…

The NFL is set to release its first-ever Por La Cultura Mixtape in partnership with NEON16 that features music by the 45-year-old Puerto Rican singer and songwriter, the half member of the reggaeton duo Wisin & Yandel.

Yandel, El Alfa, Will.i.AmThe mixtape, led by creative One Six and hitmaker Tainy, features Yandel’s collaboration with El Alfa and Will.i.Am, “Rómpela.”

The track is the backdrop of the “Por La Cultura” campaign kickoff spot titled “The Celebration.”

Rauw Alejandro to Judge Netflix’s Reality Competition Series “La Firma”

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Rauw Alejandro is on the hunt for new urban talent…

The 29-year-old Puerto Rican singer and rapper, known as the “King of Modern Reggaeton,” and fellow reggaeton star Yandel are among the Latin artists helping Netflix in their search for the next Latin urban music star in the reality competition series, La Firma.

Rauw AlejandroThe duo will be joined by Nicki Nicole and Lex Borrero as judges of the competition, while super-producer Tainy will serve as mentor and music producer/supervisor.

The search will take place across Latin America, the United States, and Spain.

In the series, viewers will follow the journeys of the selected artists as they head to Miami for the competition.

The winner will sign with talent incubator NEON16.

La Firma was created by Borrero, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN, which was founded by Borrero, Tommy Mottola, and Range Media Partners.

Camilo to Appear on Ntertain’s Original Docu-Series “Los Montaner”

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Camilo will be spending a lot of time with the in-laws…

The 27-year-old Colombian singer, songwriter and record producer, whose full name is Camilo Echeverry, will appear in the original series Los Montaner.

Camilo

Hailing from Ntertain, the recently launched multimedia company from Neon16’s Lex Borrero, music mogul Tommy Mottola and Range Media Partners, the unscripted docu-series will offer an exclusive look inside Latin music’s influential family, the Montaners, who have a social media audience of over 150 million and over eight billion video content views.

Borrero will executive produce the series, with Range Media Partners co-financing the project, handling global sales of the series. The series will film globally, as the crew follows the daily life of the Montaner family.

Featured on Los Montaner are:

  • Multiple Latin Grammy nominee & Lifetime Achievement Award recipient Ricardo Montaner
  • Marlene Rodriguez, Ricardo’s wife, and filmmaker
  • Award-winning recording artist and member of Mau y Ricky, Ricky Montaner
  • Actress, model, and TV host, Stefi Roitman, fiance of Ricky Montaner
  • Award-winning recording artist and member of Mau y Ricky, Mau Montaner
  • Sara Escobar, creative director, wife of Mau Montaner
  • Actress, singer, songwriter, Evaluna Montaner
  • Camilo Echeverry, Evaluna’s husband and Latin Grammy winning singer, songwriter.

Ntertain was founded earlier this month as a new entertainment and media company focusing on the creation, development, and production of premier content leaning in on Latin talent, brands and culture.

Selena Gomez Releases Rauw Alejandro Spanish Collaboration “Baila Conmigo”

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Selena Gomez is urging you to dance with her…

Only two days after revealing that her first-ever Spanish-language EP, Revelación, will be released this spring, the 28-year-old Mexican American singer has dropped the Rauw Alejandro-assisted and Tainy-produced single “Baila Conmigo.”

Selena Gomez, Rauw Alejandro, Baila Conmigo

“Dance, dance, dance with me/ Dance, dance and I’ll follow you/ Come closer, come get loose/ Don’t leave me without making me want to come back,” Gomez sings on the flirty track (translation via Genius).

The song comes two weeks after “De Una Vez,” a rhythmic pop song about healing and self-worth that was produced by Tainy, Albert Hype, Jota Rosa and Neon16.

Gomez also unleashed the official music video for “Baila Conmigo.” While Gomez only appears for a few seconds, the vibrant video is still a visual treat, as two young lovers dance on a beach and ride motorcycles.

Gomez’s Revelación EP will come out on March 12.

 

Selena Gomez to Release First-Ever Spanish-Language EP in March

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Selena Gomez is switching tongues in a big way…

The 28-year-old Mexican American singer/actress has officially announced plans to release her first-ever Spanish-language EP is set on March 12.

Selena Gomez

Titled Revelación, the album will follow Gomez’s singles “De Una Vez,” which arrived on January 16, and the Rauw Alejandro-assisted “Baila Conmigo,” which will be released on Friday, January 29.

“Revelación, my first ever Spanish EP, is out March 12,” the singer tweeted to her over 60 million followers. “Preorder it tomorrow at 9am PT.”

News of the EP comes a day after Gomez announced the Tainy-produced “Baila Conmigo.” She shared a photo on social media that shows Selena rocking her shoulder-length hair, a fitted dress with a red-orange spotlight.

Earlier this month, the multi-hyphenate dropped “De Una Vez,” her first Spanish single in a decade, produced by Tainy, Albert Hype, Jota Rosa, and Neon16. In the song, Gomez opens up about healing from a previous relationship and discovering her self-worth.

The rhythmic pop tune scored Gomez her second top five on Billboard’s Hot Latin Songs chart as “De Una Vez” debuts at No. 4 on the January 30 survey, which arrives two years since her first No. 1: DJ Snake’s bilingual “Taki Taki,” which also features Ozuna and Cardi B.

 

Selena Gomez Earns Second Top Five Single on Billboard’s Hot Latin Songs Chart with “De Una Vez”

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Selena Gomez is makin’ a salpicadura on the Latin charts…

The 28-year-old Mexican American singer has clocked her second top five on Billboard’s Hot Latin Songs chart as “De Una Vez” debuts at No. 4 on the January 30 survey.

Selena Gomez

Gomez’s all Spanish-language song arrives a little more than two years since her first No. 1 on the chart: Her featured role on DJ Snake’s bilingual “Taki Taki,” which also features Ozuna and Cardi B, reigned for 13 weeks starting on the chart dated October 13, 2018.

“De Una Vez” was released January 14 and bows at No. 4 on the all-metric list mainly powered by streaming activity and digital sales. It starts with 5.6 million U.S. streams earned in the week ending Jan. 21, according to MRC Data, propelling a No. 5 debut on Latin Streaming Sales.

The rhythmic pop track, which was produced by Tainy, Albert Hype, Jota Rosa and Neon16, concurrently registers 5,000 downloads, and it sits at No. 1 for a second week on the Latin Digital Song Sales tally (after debuting a week earlier from one day of sales activity in the week ending January 14). It starts at No. 14 on the all-genre Digital Song Sales chart.

Gomez is just the seventh female act to debut in the top five on Hot Latin Songs in the last three years. Out of all, Cardi B, Karol G, Rosalía and now herself have snatched two top five debuts. Let’s take a look at all the titles:

Song, Artists, Year, Debut Position
“La Modelo,” Ozuna & Cardi B, 2018, No. 3
“Taki Taki,” DJ Snake Featuring Selena Gomez, Ozuna & Cardi B, 2018, No. 1
“China,” Anuel AA, Daddy Yankee, Karol G, Ozuna & J Balvin, Aug. 2019, No. 2
“Tusa,” Karol G & Nicki Minaj, 2019, No. 1
“TKN,” Rosalía & Travis Scott, 2019, No. 2
“Un Día (One Day),” J Balvin, Dua Lipa, Bad Bunny & Tainy, 2020, No. 1
“Me Gusta,” Anitta Featuring Cardi B & Myke Towers, 2020, No. 5
“La Noche De Anoche,” Bad Bunny & Rosalía, 2020, No. 2
“De Una Vez,” Selena Gomez, 2020, No. 5.

 

On the overall Billboard Hot 100 chart, “De Una Vez” starts at No. 92. The track also launches at No. 40 on the Billboard Global 200 and No. 36 on the Billboard Global 200 Excluding U.S. charts.

Selena Gomez Releases Behind the Scenes Video of New Spanish-Language Track “De Una Vez”

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Selena Gomez is giving you a look behind the scenes…

Just seven days after the release of her Spanish-language single “De Una Vez,” the 28-year-old Mexican American singer released the behind-the-scenes video directed by Hunter Simmons.

Selena Gomez

In the three-plus-minute video, the singer and actress is with her team as she’s getting ready to film the video.

“This is my first Spanish song that I’ve done, I think, since I was maybe 18, 19?” she said.

In the empowering song, produced by Tainy, Albert Hype, Jota Rosa, and Neon16, Gomez opens up about healing from a previous relationship and discovering her self-worth.

“Ya no duele como antes, no/ La herida de tu amor sanó,” she kicks off the track.

“De Una Vez” marks Gomez’s first Spanish-language track in more than a decade.

“I spent hours trying to perfect the language and I also know some of it growing up but it has been really fun to step into it and it’s just a whole different world,” she added.

In the behind the scenes clip, Gomez is filming different scenes from the official music video directed by Los Pérez (Tania Verduzco and Adrián Pérez), rocking her very own Rare Beauty makeup collection, and even making reference to her Disney Channel days.

Selena Gomez Releases Spanish-Language Single “De Una Vez”

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Selena Gomez is officially switching tongues…

The 28-year-old Mexican American singer/actress has released her highly anticipated Spanish-language song “De Una Vez,” a rhythmic pop track that touches on healing and empowerment.

Selena Gomez

“I am incredibly proud of my Latin background,” Gomez said about her new single in a statement. “It felt empowering to sing in Spanish again and ‘De Una Vez’ is such a beautiful love anthem.”

The track, produced by Tainy, Albert Hype, Jota Rosa and NEON16, premiered alongside a music video directed by Los Pérez.

The visual finds Gomez in a mythical house surrounded by magical visuals, where she steps into rooms representative of her evolution.

Toward the end of the video, the words “Baila Conmigo” emerge, hinting at a potential second Spanish single.

Following the release, she posted on Twitter: “This is the beginning of something I’ve wanted to explore for so long. I hope you love it as much as I do.”

It’s safe to say that fans love “De Una Vez” already, with a fan posting, “Selena you sound so good the vocals I’m shaking.” Another wrote, “it’s a masterpiece.”

Earlier Thursday, Gomez confirmed she was dropping a Spanish song, releasing the cover art for “De Una Vez.” She then retweeted her 2011 tweet where she had teased Spanish music was coming. “I think it will be worth the wait,” she added.

“De Una Vez,” released via Interscope Records and UMG, drops just a few days after zealous fans started speculating on social media that she’d drop Spanish-language music soon after several murals promoting new music were spotted across Mexico. “Mexican Selenator took a picture with a painted wall in Sayulita, Mexico,” the fan page Selena Gomez Worldwide tweeted.

The song is the singer’s second Spanish-language track. She released “Un Año Sin Lluvia,” the Spanish version of her hit single “A Year Without Rain,” in 2010.