Tag Archives: NEON 16

Netflix Releases First Trailer for Tyler Dean Flores’ Reggaeton-Themed Comedy Series “Neon”

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Tyler Dean Flores is gassed up for his next project…

The first trailer has been released for Netflix’s reggaeton-themed series Neon, starring the 25-year-old Nuyorican actor, ahead of is October 19 premiere.

Tyler Dean FloresFrom creators Shea Serrano and Max Searle, Neon follows three friends in Miami as they hustle their way to making it big in the world of reggaeton. The eight-episode comedy captures not only the three besties’ larger-than-life dreams but also the harsh realities and funny mishaps of surviving the music industry.

Flores plays Santi, a rising reggaeton artist who, with the help of his friends Ness (Emma Ferreira), Felix (Jordan Mendoza), and A&R rep Mia (Courtney Taylor), hopes to become the biggest star in reggaeton—or at least pay his rent.

Daddy Yankee, a pioneer of the musical genre, executive produces the series and makes an appearance.

Genesis Rodriguez, Jordana Brewster, Jhayco, Santiago Cabrera and Jowell are also among the Season 1 guest stars.

Neon co-creator Max Searle serves as showrunner.

In addition to Yankee, the series is executive produced by Serrano and Searle, alongside SB Projects and Anne Clements.

 

Executive music producers include Tainy, Lex Borrero, Ivan Rodriguez, from Ntertain and Neon16, and collectively known as Tainy & One Six. One Six of Neon16 and Ntertain, and Joe Rodriguez and Javier Nuno of Indice are music producers. Jordan Mendoza served as consulting producer; Miguel Nolla, Wally Baram and Frances Lausell produce.

Tainy Named Executive Music Producer on SB Project’s Reggaeton Series “Neon”

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Tainy is ready to light up SB Project’s Neon series…

The 33-year-old Puerto Rican Grammy-winning reggaeton record producer and songwriter, along with Lex Borrero and Ivan Rodriguez – all from Ntertain and Neon16, collectively known as Tainy & One Six, will serve as executive music producers on Neon.

TainyThe group is writing and producing original songs for the series.

The music supervisors are One Six of Neon16 and Ntertain, and Joe Rodriguez and Javier Nuno of Indice.

Deadline also exclusively revealed in May the addition of reggaeton pioneer Daddy Yankee as an executive producer, who will also cameo in the series.

The eight-episode series set to premiere later this year focuses on three friends who move from a small town in Florida to Miami with the hopes of making it big in the world of reggaeton. The show chronicles not only their larger-than-life dreams but the harsh comic realities of attempting to make it in the music industry.

Tyler Dean Flores plays Santi, a budding reggaeton artist who, with the help of his friends, Ness (Emma Ferreira) and Felix (Jordan Mendoza) and A&R rep, Mia (Courtney Taylor) hopes to become the biggest reggaeton star in the world—or at least make rent.

Neon was co-created by Shea Serrano and Max Searle, who also serves as showrunner. The series is executive produced by Serrano, Searle, alongside Scooter Braun, James Shin and Scott Manson for SB Projects, Anne Clements and Daddy Yankee.

Lex Borrero Partners with Tommy Mottola to Acquire Arro Media, Now to Be Called AM16

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Lex Borrero is expanding his entertainment empire…

The Latino music executive and entrepreneur, the co-founder/CEO of Neon 16, has teamed up with Ntertain chairman Tommy Mottola  to acquire Arro Media, a music marketing and social media agency that boasts a roster of clients like Adidas, Red Bull, the NFL, Xbox, Bacardi, The Latin Grammy Cultural Foundation and more.

Lex BorreroFounded by Cristina Arcay, the company will be rebranded as AM16.

“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Borrero and Mottola in a press release. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”

AM16 will find the intersection among music, entertainment and culture. Together, it will bring Arro’s capabilities with Neon16’s “innovative approach to cultural storytelling and experiential activations,” they said. The merger will include brand strategy and partnerships, product development, content production, music marketing, social media management, digital marketing, public relations, creative design services and experiential events.

“Launching AM16 agency represents an exhilarating new chapter in my career and the future of Arro,” said Arcay, who is appointed as co-president. “As a Latina entrepreneur, being able to lead and learn alongside our new partners represents a huge opportunity to reshape the industry by championing diversity, elevating ideas and fostering cultural movements that resonate with audiences worldwide.”

Chief marketing officer/co-president Gerry Rojas added, “I feel empowered and excited to be working in a Latino-owned agency where we’re reimagining how brands and artists tell their stories authentically, while raising the Latin cultural currency and creating a true, positive impact rooted in music and culture.”

Neon16 works with A-listers such as Tainy, Thalia, Juan Luis Guerra and Danna Paola.

Earlier this year, the company also played a key role in the Netflix Original series La Firma — a Latin music competition that sought to sign the next big Latin music star, featuring Borrero, Tainy, Rauw Alejandro and Nicki Nicole.

Borrero and Mottola also executive-produced Thalia’s music docuseries, Thalia’s Mixtape, via Ntertain on Paramount+.

Maluma Releases New Single with Adam Levine & The Rudeboyz

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Maluma is hoping to heal…

The 28-year-old Colombian singer, songwriter and actor has joined voices with Adam Levine and The Rudeboyz to release the highly anticipated single “Ojalá.”

Maluma, Adam Levine, The RudeboyzThe sultry reggaeton track features the Maroon 5 frontman and former The Voice coach singing in Spanish for the first time.

The new song — produced by Maluma’s longtime collaborators The Rudeboyz — finds the Colombian star and Levine trading verses about losing a girl and getting over the heartbreak. They both declare: It won’t be easy getting over them.

“Ojalá” is the debut single from The Rudeboyz’s upcoming debut album.

The track arrived alongside a music video directed by Diane Martel via NEON16 & Sony Music Latin.

The three-minute clip starts off with Chan El Genio and Kevin ADG (The Rudeboyz) listening to an “incredible” beat they just produced and say, “What if we can get Maluma and Adam Levine on this song, we’d kill it. Can you imagine? That would be a dream.”

The artists first announced the collaboration on October 14 via social media. Levine teased a 20-second clip of the upbeat track on his TikTok page, captioning the post, “#Ojala @RUDEBOYZ @Juan Luis.”

Maluma shared the snippet to his Instagram Stories and as a post, writing on one story, “What do you think about this?” Meanwhile, The Rudeboyz wrote, “A very important release for us with people we admire a lot!!  Keep your eyes on this !! @maluma @adamlevine.”

Back in June, Levine had already hinted at a possible collaboration with Maluma. He posted a photo of them on Instagram of the two hanging out in a studio and wrote, “World ain’t ready.”

The Rudeboyz, who were recently signed by Tainy‘s NEON16, have produced hits for artists such as Shakira, Sech, Jennifer Lopez, Prince Royce and Sebastián Yatra, among others.