William Levy is off to the (car) races for this next project…

The 34-year-old Cuban actor and telenovela star is partnering with NASCAR Productions and its Entertainment Marketing division to produce a non-scripted docuseries about Hispanic race car drivers.

The series will focus on the challenges the Latino drivers face as they try to make it in NASCAR, the biggest motorsport in America.

The project will follow the drivers as they strive to make names for themselves within the sport while also trying to make it in America. NASCAR Productions, Levy and Gladys Gonzalez will produce this project.

Levy’s Spanish-language Triunfo Del Amor was the most watched scripted series on American television. In film, Levy appeared in Lionsgate’s Addicted and next will be seen in Universal Pictures’ Term Life alongside Vince Vaughn.

“I’m truly thrilled about partnering with NASCAR and I can’t wait to show my fans worldwide this creative endeavor,” said Levy.

NASCAR Productions is continually working to integrate NASCAR into mainstream pop culture in an effort to expand the sport’s reach to new and more diverse audiences.

“Our goal is to produce original TV, film and digital projects that highlight some of the most compelling stories in NASCAR,” said Zane Stoddard, VP Entertainment Marketing and Content Development at NASCAR. “We are excited about the opportunity to partner with William Levy and his team on a project we believe both sports and nonsports fans alike will enjoy.”